Motherhood Audience in Mexico
Motherhood has an estimated audience of 10,377,060 people in Mexico. 60.9% are female, 39.1% are male, average age 33.9. Top brand affinities: Freeware, Sarcasm, Dentistry, Real Madrid C.F., Breastfeeding.
Top brand affinities include Freeware, Sarcasm, Dentistry, with strongest over-indexing on Freeware (5.49× the country average). Demographically, the Motherhood audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Category: Kids & Family · Type: Topic
Demographics of Motherhood fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 33.9 |
| Estimated audience size | 10,377,060 |
Audience persona
The typical Motherhood fan in Mexico is more female, around 33.9 years old, with strong Mindfulness tendencies and a notable affinity for Freeware.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Freeware | 5.49× | Technology & Electronics |
| Sarcasm | 3.63× | Politics & Society |
| Dentistry | 4.1× | Business & Career |
| Real Madrid C.F. | 1.51× | Sports |
| Breastfeeding | 4.87× | Kids & Family |
| TikTok | 1.93× | Internet & Social Media |
| New Testament | 5.85× | Politics & Society |
| Made in USA | 5.74× | Business & Career |
| Catholic Church | 2.43× | Politics & Society |
| Public administration | 5.24× | Business & Career |
| Civil service | 5.91× | Politics & Society |
| Machu Picchu | 4.69× | Travel & Leisure |
| MSN | 2.44× | News |
| Travel agency | 2.82× | Travel & Leisure |
| Live television | 5.02× | Movies & TV |
| Game consoles | 2.16× | Technology & Electronics |
| Pedro Pascal | 2.61× | Movies & TV |
| Furniture | 1.62× | Home & Garden |
| Cardiology | 5.5× | Health |
| Jewelry | 1.5× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.56 |
| Risk Appetite | THRILL | 2.22 |
| Travelling | THRILL | 1.5 |
| Spirituality | BALANCE | 1.49 |
| Creativity | OPEN | 1.33 |
| Urban Lifestyle | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Brazil | 5.0% |
| Japan | 4.8% |
See Motherhood audiences in other countries
More Kids & Family audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Motherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.