A data profile of the people who buy, follow and care about Motherhood in Mexico — modelled from more than twelve digital signal sources. Motherhood has an estimated audience of 10,377,060 people in Mexico.
Motherhood has an estimated audience of 10,377,060 people in Mexico. 60.9% are female, 39.1% are male, average age 33.9. Top brand affinities: Shopping and fashion, Costa Rica, Love & Sex, Game consoles, Exfoliation (cosmetology).
Top brand affinities include Shopping and fashion, Costa Rica, Love & Sex, with strongest over-indexing on Shopping and fashion (75.57× the country average).
Demographically, the Motherhood audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Motherhood fan in Mexico is more female, around 33.9 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Motherhood profile in Mexico.
60.9% are female, 39.1% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 33.9 |
| Estimated audience size | 10,377,060 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 9% |
of the worldwide Motherhood audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 20.8% |
| Brazil | 5.0% |
| Japan | 4.8% |
The strongest cross-interests of the Motherhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 138.62× | ||
| 02 | Exfoliation (cosmetology) | Beauty & Wellness | 122.45× | ||
| 03 | Costa Rica | Travel & Leisure | 106.53× | ||
| 04 | Shopping and fashion | Shopping | 75.57× | ||
| 05 | Game consoles | Technology & Electronics | 52.90× | ||
| 06 | Catholic Church | Politics & Society | 33.38× | ||
| 07 | Sarcasm | Politics & Society | 32.90× | ||
| 08 | Dentistry | Business & Career | 27.08× | ||
| 09 | Travel agency | Travel & Leisure | 24.72× | ||
| 10 | Mobile game | Games | 23.21× | ||
| 11 | Doctor of Medicine | Business & Career | 22.51× | ||
| 12 | Freeware | Technology & Electronics | 22.36× | ||
| 13 | Broadcasting of sports events | Movies & TV | 22.36× | ||
| 14 | Public administration | Business & Career | 20.78× | ||
| 15 | Breastfeeding | Kids & Family | 20.31× | ||
| 16 | Valentine's Day | Kids & Family | 20.00× | ||
| 17 | General practitioner | Health | 19.99× | ||
| 18 | Civil service | Politics & Society | 19.99× | ||
| 19 | Machu Picchu | Travel & Leisure | 19.52× | ||
| 20 | El País | News | 11.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 7.50× | |
| Travelling | THRILL | 7.03× | |
| Mindfulness | BALANCE | 2.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.73× | |
| Tradition | CONSERVATISM | 0.85× | |
| Early Adopter Mentality | POWER | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Motherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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