Motherhood Audience in Mexico
Motherhood has an estimated audience of 10,377,060 people in Mexico. 60.9% are female, 39.1% are male, average age 33.9. Top brand affinities: Shopping and fashion, Costa Rica, Love & Sex, Game consoles, Exfoliation (cosmetology).
Top brand affinities include Shopping and fashion, Costa Rica, Love & Sex, with strongest over-indexing on Shopping and fashion (75.57× the country average). Demographically, the Motherhood audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Kids & Family · Type: Topic
Demographics of Motherhood fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 33.9 |
| Estimated audience size | 10,377,060 |
Audience persona
The typical Motherhood fan in Mexico is more female, around 33.9 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Motherhood fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 75.57× | Shopping |
| Costa Rica | 106.53× | Travel & Leisure |
| Love & Sex | 138.62× | Kids & Family |
| Game consoles | 52.9× | Technology & Electronics |
| Exfoliation (cosmetology) | 122.45× | Beauty & Wellness |
| Catholic Church | 33.38× | Politics & Society |
| Sarcasm | 32.9× | Politics & Society |
| Mobile game | 23.21× | Games |
| Travel agency | 24.72× | Travel & Leisure |
| Dentistry | 27.08× | Business & Career |
| Freeware | 22.36× | Technology & Electronics |
| Broadcasting of sports events | 22.36× | Movies & TV |
| Doctor of Medicine | 22.51× | Business & Career |
| Breastfeeding | 20.31× | Kids & Family |
| Machu Picchu | 19.52× | Travel & Leisure |
| Public administration | 20.78× | Business & Career |
| General practitioner | 19.99× | Health |
| El País | 11.65× | News |
| Valentine's Day | 20× | Kids & Family |
| Civil service | 19.99× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 7.5 |
| Travelling | THRILL | 7.03 |
| Mindfulness | BALANCE | 2.56 |
| Risk Appetite | THRILL | 2.28 |
| Patriotism | CONSERVATISM | 1.6 |
| Urban Lifestyle | OPEN | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Brazil | 5.0% |
| Japan | 4.8% |
See Motherhood audiences in other countries
More Kids & Family audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Motherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.