Motherhood Audience in Spain
Motherhood has an estimated audience of 10,384,758 people in Spain. 70.7% are female, 29.3% are male, average age 44.9. Top brand affinities: MSN, Julio Iglesias, Stradivarius, Local food, Iberia (airline).
Top brand affinities include MSN, Julio Iglesias, Stradivarius, with strongest over-indexing on MSN (5.23× the country average). Demographically, the Motherhood audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Community Orientation, Family Orientation.
Category: Kids & Family · Type: Topic
Demographics of Motherhood fans
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 44.9 |
| Estimated audience size | 10,384,758 |
Audience persona
The typical Motherhood fan in Spain is more female, around 44.9 years old, with strong Community Orientation tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 5.23× | News |
| Julio Iglesias | 2.76× | Music & Radio |
| Stradivarius | 2.73× | Shopping |
| Local food | 3.18× | Food & Beverages |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Movistar | 2.26× | Technology & Electronics |
| Aldi | 2.21× | Shopping |
| CAC 40 | 2.66× | Business & Career |
| Conforama | 3.09× | Home & Garden |
| Family | 1.56× | Kids & Family |
| Livemusic | 2.93× | Music & Radio |
| 1.68× | Internet & Social Media | |
| Lunch | 2.88× | Food & Beverages |
| Girona | 2.82× | Sports |
| Orange | 2.56× | Technology & Electronics |
| Mapfre | 2.33× | Business & Career |
| Formentera | 4.71× | Travel & Leisure |
| Zara Home | 2.46× | Home & Garden |
| Manchester City F.C. | 2.68× | Sports |
| Hair conditioner | 3.3× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.25 |
| Family Orientation | CONSERVATISM | 1.11 |
| Travelling | THRILL | 1 |
| Mindfulness | BALANCE | 0.99 |
| Creativity | OPEN | 0.99 |
| Pet Ownership | JOY | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Brazil | 5.0% |
| Japan | 4.8% |
See Motherhood audiences in other countries
More Kids & Family audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Motherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.