A data profile of the people who buy, follow and care about Motherhood in Spain — modelled from more than twelve digital signal sources. Motherhood has an estimated audience of 10,384,758 people in Spain.
Motherhood has an estimated audience of 10,384,758 people in Spain. 70.7% are female, 29.3% are male, average age 44.9. Top brand affinities: Family, Hair conditioner, Volunteering, Local food, Aldi.
Top brand affinities include Family, Hair conditioner, Volunteering, with strongest over-indexing on Family (1.6× the country average).
Demographically, the Motherhood audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Community Orientation, Family Orientation.
The typical Motherhood fan in Spain is more female, around 44.9 years old, with strong Community Orientation tendencies and a notable affinity for Family.
The key figures that characterise the Motherhood profile in Spain.
70.7% are female, 29.3% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 44.9 |
| Estimated audience size | 10,384,758 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 23% | |
| 40-49 | 27% | |
| 50+ | 30% |
of the worldwide Motherhood audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.8% |
| Brazil | 5.0% |
| Japan | 4.8% |
The strongest cross-interests of the Motherhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hair conditioner | Beauty & Wellness | 3.74× | ||
| 02 | Volunteering | Politics & Society | 3.01× | ||
| 03 | Child development | Business & Career | 3.01× | ||
| 04 | Flower bouquet | Home & Garden | 2.45× | ||
| 05 | Local food | Food & Beverages | 2.23× | ||
| 06 | Real property | Home & Garden | 2.06× | ||
| 07 | Genetics | Kids & Family | 1.86× | ||
| 08 | MSN | News | 1.79× | ||
| 09 | Mango | Shopping | 1.75× | ||
| 10 | Aldi | Shopping | 1.74× | ||
| 11 | Travel website | Travel & Leisure | 1.73× | ||
| 12 | Caixabank | Business & Career | 1.66× | ||
| 13 | Julio Iglesias | Music & Radio | 1.66× | ||
| 14 | IBEX 35 | Business & Career | 1.62× | ||
| 15 | Instant messaging | Internet & Social Media | 1.62× | ||
| 16 | Family | Kids & Family | 1.60× | ||
| 17 | Spas | Beauty & Wellness | 1.57× | ||
| 18 | Stradivarius | Shopping | 1.56× | ||
| 19 | Happiness | Health | 1.54× | ||
| 20 | Desserts | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.48× | |
| Family Orientation | CONSERVATISM | 1.38× | |
| Travelling | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.91× | |
| Patriotism | CONSERVATISM | 0.93× | |
| Luxury Orientation | PREMIUM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Motherhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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