A data profile of the people who buy, follow and care about Family in Spain — modelled from more than twelve digital signal sources. Family has an estimated audience of 17,532,665 people in Spain.
The average Family fan in Spain is 44.6 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Comunidad Valenciana.
Top brand affinities include Child, House, Furniture, with strongest over-indexing on Child (1.55× the country average).
Demographically, the Family audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Creativity, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Family fan in Spain is more female, around 44.6 years old, with strong Creativity tendencies and a notable affinity for Child.
The key figures that characterise the Family profile in Spain.
62.6% are female, 37.4% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 44.6 |
| Estimated audience size | 17,532,665 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 30% |
of the worldwide Family audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.7% |
| United Kingdom | 4.5% |
Where the Family audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Comunidad Valenciana | ~3.5M | 1.65× | |
| 02 | Region of Murcia | ~900K | 1.45× | |
| 03 | Castilla-La Mancha | ~900K | 1.20× | |
| 04 | Catalonia | ~4M | 1.19× | |
| 05 | Aragon | ~500K | 1.04× | |
| 06 | Canary Islands | ~900K | 1.03× | |
| 07 | Balearic Islands | ~500K | 1.01× | |
| 08 | Basque Autonomous Country | ~700K | 1.00× | |
| 09 | La Rioja | ~100K | 0.98× | |
| 10 | Community of Madrid | ~3M | 0.96× | |
| 11 | Andalusia | ~3.5M | 0.94× | |
| 12 | Galicia | ~700K | 0.89× | |
| 13 | Navarre | ~200K | 0.84× | |
| 14 | Extremadura | ~300K | 0.83× | |
| 15 | Principality of Asturias | ~300K | 0.80× | |
| 16 | Cantabria | ~200K | 0.80× | |
| 17 | Castile and León | ~600K | 0.79× |
The strongest cross-interests of the Family audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Parenting | Kids & Family | 1.69× | ||
| 02 | Dresses | Fashion & Accessoires | 1.63× | ||
| 03 | Parfois (fashion accessories) | Fashion & Accessoires | 1.62× | ||
| 04 | Motherhood | Kids & Family | 1.60× | ||
| 05 | Infant | Kids & Family | 1.58× | ||
| 06 | Home improvement | Home & Garden | 1.57× | ||
| 07 | Handbags | Fashion & Accessoires | 1.57× | ||
| 08 | House | Home & Garden | 1.56× | ||
| 09 | Beauty salons | Beauty & Wellness | 1.56× | ||
| 10 | Apartment | Business & Career | 1.56× | ||
| 11 | Child | Kids & Family | 1.55× | ||
| 12 | Skin | Beauty & Wellness | 1.55× | ||
| 13 | Skin care | Beauty & Wellness | 1.55× | ||
| 14 | Health care | Business & Career | 1.54× | ||
| 15 | Hair products | Beauty & Wellness | 1.53× | ||
| 16 | Weddings | Kids & Family | 1.53× | ||
| 17 | Furniture | Home & Garden | 1.52× | ||
| 18 | Kitchen | Home & Garden | 1.52× | ||
| 19 | Home Appliances | Home & Garden | 1.52× | ||
| 20 | Mercadona | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.32× | |
| Community Orientation | OPEN | 1.29× | |
| Price Sensitivity | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.85× | |
| Early Adopter Mentality | POWER | 0.86× | |
| Urban Lifestyle | OPEN | 0.88× |
Family has an estimated audience of 17,532,665 people in Spain, concentrated in Catalonia and Andalusia.
62.6% of Family fans are female, 37.4% are male, with an average age of 44.6 years.
Family fans show strongest brand affinity for Child (1.55×), House (1.56×), and Furniture (1.52×) over the country average.
Family fans in Spain are most concentrated in Catalonia (reach ~4M), Andalusia (reach ~3.5M), and Comunidad Valenciana (reach ~3.5M). These three regions account for the largest share of the active audience.
Beyond Family itself, the audience over-indexes on House (1.56×), Furniture (1.52×), Home improvement (1.57×), and Beauty salons (1.56×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Family. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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