Family Audience in Spain
Family has an estimated audience of 17,532,665 people in Spain. 62.6% are female, 37.4% are male, average age 44.6. Top regions: Catalonia, Comunidad Valenciana, Andalusia. Top brand affinities: Child, House, Furniture, Home improvement, Beauty salons.
The average Family fan in Spain is 44.6 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Comunidad Valenciana, Andalusia. Top brand affinities include Child, House, Furniture, with strongest over-indexing on Child (1.55× the country average). Demographically, the Family audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Family Orientation, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic · Subtype: Lifestyle cluster
Demographics of Family fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 44.6 |
| Estimated audience size | 17,532,665 |
Audience persona
The typical Family fan in Spain is more female, around 44.6 years old, with strong Family Orientation tendencies and a notable affinity for Child.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 3,794,479 | 1.2× |
| Comunidad Valenciana | 3,297,083 | 1.68× |
| Andalusia | 3,247,142 | 0.94× |
| Community of Madrid | 2,825,621 | 0.96× |
| Region of Murcia | 916,507 | 1.52× |
| Canary Islands | 908,895 | 1.04× |
| Castilla-La Mancha | 878,364 | 1.24× |
| Galicia | 721,837 | 0.88× |
| Basque Autonomous Country | 657,778 | 1× |
| Castile and León | 569,341 | 0.74× |
| Balearic Islands | 496,099 | 1.01× |
| Aragon | 486,279 | 1.05× |
| Principality of Asturias | 289,120 | 0.7× |
| Extremadura | 276,972 | 0.73× |
| Navarre | 159,613 | 0.73× |
| Cantabria | 140,793 | 0.64× |
| La Rioja | 108,239 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Child | 1.55× | Kids & Family |
| House | 1.56× | Home & Garden |
| Furniture | 1.52× | Home & Garden |
| Home improvement | 1.57× | Home & Garden |
| Beauty salons | 1.56× | Beauty & Wellness |
| Dresses | 1.63× | Fashion & Accessoires |
| Infant | 1.58× | Kids & Family |
| Motherhood | 1.6× | Kids & Family |
| Hair products | 1.53× | Beauty & Wellness |
| Kitchen | 1.52× | Home & Garden |
| Mercadona | 1.5× | Shopping |
| Health care | 1.54× | Business & Career |
| Skin | 1.55× | Beauty & Wellness |
| Home Appliances | 1.52× | Home & Garden |
| Weddings | 1.53× | Kids & Family |
| Parfois (fashion accessories) | 1.62× | Fashion & Accessoires |
| Apartment | 1.56× | Business & Career |
| Handbags | 1.57× | Fashion & Accessoires |
| Parenting | 1.69× | Kids & Family |
| Skin care | 1.55× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.27 |
| Social Media Usage | JOY | 1.06 |
| Price Sensitivity | PREMIUM | 1.04 |
| Early Adopter Mentality | POWER | 1.02 |
| Creativity | OPEN | 1.01 |
| Community Orientation | OPEN | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.7% |
| United Kingdom | 4.5% |
See Family audiences in other countries
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Family have in Spain?
Family has an estimated audience of 17,532,665 people in Spain, concentrated in Catalonia and Comunidad Valenciana.
What is the gender split and age of Family fans?
62.6% of Family fans are female, 37.4% are male, with an average age of 44.6 years.
Which brands do Family fans like most?
Family fans show strongest brand affinity for Child (1.55×), House (1.56×), and Furniture (1.52×) over the country average.
Where do Family fans live in Spain?
Family fans in Spain are most concentrated in Catalonia (reach 3,794,479), Comunidad Valenciana (reach 3,297,083), and Andalusia (reach 3,247,142). These three regions account for the largest share of the active audience.
What other brands do Family fans also like?
Beyond Family itself, the audience over-indexes on House (1.56×), Furniture (1.52×), Home improvement (1.57×), and Beauty salons (1.56×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Family. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.