A data profile of the people who buy, follow and care about Child in Spain — modelled from more than twelve digital signal sources. Child has an estimated audience of 15,421,417 people in Spain.
Child has an estimated audience of 15,421,417 people in Spain. 66.3% are female, 33.7% are male, average age 45.3. Top brand affinities: Iberia (airline), WhatsApp, Family, Volunteering, Aldi.
Top brand affinities include Iberia (airline), WhatsApp, Family, with strongest over-indexing on Iberia (airline) (2.44× the country average).
Demographically, the Child audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
The typical Child fan in Spain is more female, around 45.3 years old, with strong Family Orientation tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Child profile in Spain.
66.3% are female, 33.7% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 45.3 |
| Estimated audience size | 15,421,417 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 28% | |
| 50+ | 30% |
of the worldwide Child audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.6% |
| Italy | 4.8% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Child audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volunteering | Politics & Society | 3.31× | ||
| 02 | Rayo Vallecano | Travel & Leisure | 3.28× | ||
| 03 | SD Eibar | Sports | 3.24× | ||
| 04 | Satire | Literature | 3.04× | ||
| 05 | Mango | Shopping | 2.71× | ||
| 06 | Iberia (airline) | Travel & Leisure | 2.44× | ||
| 07 | Internet & Social Media | 2.44× | |||
| 08 | Refrigerator | Home & Garden | 2.32× | ||
| 09 | Innovation | Business & Career | 2.12× | ||
| 10 | Aldi | Shopping | 2.11× | ||
| 11 | Distilled beverage | Food & Beverages | 2.11× | ||
| 12 | Real property | Home & Garden | 2.11× | ||
| 13 | TripAdvisor | Travel & Leisure | 1.99× | ||
| 14 | Badoo | Internet & Social Media | 1.92× | ||
| 15 | IBEX 35 | Business & Career | 1.60× | ||
| 16 | Caixabank | Business & Career | 1.57× | ||
| 17 | Family | Kids & Family | 1.55× | ||
| 18 | Spas | Beauty & Wellness | 1.53× | ||
| 19 | Julio Iglesias | Music & Radio | 1.52× | ||
| 20 | Happiness | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.48× | |
| Quality Awareness | PREMIUM | 1.39× | |
| Sustainability | BALANCE | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.93× | |
| Tradition | CONSERVATISM | 0.95× | |
| Luxury Orientation | PREMIUM | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Child. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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