Child Audience in Spain
Child has an estimated audience of 15,421,417 people in Spain. 66.3% are female, 33.7% are male, average age 45.3. Top brand affinities: Aldi, MSN, TripAdvisor, Julio Iglesias, Iberia (airline).
Top brand affinities include Aldi, MSN, TripAdvisor, with strongest over-indexing on Aldi (3.09× the country average). Demographically, the Child audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Family Orientation, Community Orientation.
Category: Kids & Family · Type: Topic
Demographics of Child fans
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 45.3 |
| Estimated audience size | 15,421,417 |
Audience persona
The typical Child fan in Spain is more female, around 45.3 years old, with strong Family Orientation tendencies and a notable affinity for Aldi.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aldi | 3.09× | Shopping |
| MSN | 3.25× | News |
| TripAdvisor | 3.22× | Travel & Leisure |
| Julio Iglesias | 2.43× | Music & Radio |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Movistar | 2.13× | Technology & Electronics |
| CAC 40 | 2.52× | Business & Career |
| Girona | 2.93× | Sports |
| 1.62× | Internet & Social Media | |
| Catering | 4.4× | Food & Beverages |
| Mapfre | 2.19× | Business & Career |
| Orange | 2.36× | Technology & Electronics |
| Stradivarius | 1.79× | Shopping |
| Dentistry | 2.92× | Business & Career |
| Sarah Jessica Parker | 4.58× | Movies & TV |
| Logitravel | 2.96× | Travel & Leisure |
| Lunch | 2.22× | Food & Beverages |
| United Nations | 4.12× | Politics & Society |
| Bluetooth | 3.17× | Technology & Electronics |
| Kundalini yoga | 3.29× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.19 |
| Community Orientation | OPEN | 1.07 |
| Quality Awareness | PREMIUM | 1.05 |
| Sustainability | BALANCE | 1.02 |
| Social Media Usage | JOY | 0.97 |
| Creativity | OPEN | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Italy | 4.8% |
| United Kingdom | 4.6% |
See Child audiences in other countries
More Kids & Family audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Child. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.