Business and industry Audience in Spain
Business and industry has an estimated audience of 26,410,089 people in Spain. 54.0% are female, 46.0% are male, average age 41.8. Top brand affinities: RMC Sport, Gamescom, Western Bulldogs.
Top brand affinities include RMC Sport, Gamescom, Western Bulldogs, with strongest over-indexing on RMC Sport (1.85× the country average). Demographically, the Business and industry audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Tradition, Urban Lifestyle.
Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster
Demographics of Business and industry fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 41.8 |
| Estimated audience size | 26,410,089 |
Audience persona
The typical Business and industry fan in Spain is balanced, around 41.8 years old, with strong Tradition tendencies and a notable affinity for RMC Sport.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| RMC Sport | 1.85× | Sports |
| Gamescom | 1.87× | Games |
| Western Bulldogs | 1.69× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.34 |
| Urban Lifestyle | OPEN | 1.24 |
| Indulgence | JOY | 1.23 |
| Community Orientation | OPEN | 1.2 |
| Spirituality | BALANCE | 1.17 |
| Career Orientation | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.7% |
| Japan | 10.5% |
| India | 5.7% |
See Business and industry audiences in other countries
- Business and industry — Germany
- Business and industry — United States
- Business and industry — United Kingdom
- Business and industry — France
- Business and industry — Italy
- Business and industry — Brazil
- Business and industry — Japan
- Business and industry — South Korea
- Business and industry — India
- Business and industry — Canada
- Business and industry — Mexico
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Arts and music (26,156,055)
- Sports and outdoors (25,721,195)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Business and industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.