A data profile of the people who buy, follow and care about Business and industry in Spain — modelled from more than twelve digital signal sources. Business and industry has an estimated audience of 26,410,089 people in Spain.
Business and industry has an estimated audience of 26,410,089 people in Spain. 54.0% are female, 46.0% are male, average age 41.8. Top brand affinities: RMC Sport, Gamescom, Western Bulldogs.
Top brand affinities include RMC Sport, Gamescom, Western Bulldogs, with strongest over-indexing on RMC Sport (1.85× the country average).
Demographically, the Business and industry audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Tradition, Urban Lifestyle.
The typical Business and industry fan in Spain is balanced, around 41.8 years old, with strong Tradition tendencies and a notable affinity for RMC Sport.
The key figures that characterise the Business and industry profile in Spain.
54.0% are female, 46.0% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 41.8 |
| Estimated audience size | 26,410,089 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Business and industry audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.7% |
| Japan | 10.5% |
| India | 5.7% |
The strongest cross-interests of the Business and industry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gamescom | Games | 1.87× | ||
| 02 | RMC Sport | Sports | 1.85× | ||
| 03 | Western Bulldogs | Sports | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.34× | |
| Urban Lifestyle | OPEN | 1.24× | |
| Indulgence | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.82× | |
| Luxury Orientation | PREMIUM | 0.84× | |
| Mindfulness | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Business and industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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