A data profile of the people who buy, follow and care about Business and industry in United Kingdom — modelled from more than twelve digital signal sources. Business and industry has an estimated audience of 31,499,029 people in United Kingdom.
The average Business and industry fan in United Kingdom is 40.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Hip-hop dance, Depop, Ricky Martin, with strongest over-indexing on Hip-hop dance (1.57× the country average).
Demographically, the Business and industry audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Sustainability, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Business and industry fan in United Kingdom is more female, around 40.5 years old, with strong Sustainability tendencies and a notable affinity for Hip-hop dance.
The key figures that characterise the Business and industry profile in United Kingdom.
55.4% are female, 44.6% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 40.5 |
| Estimated audience size | 31,499,029 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Business and industry audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.7% |
| Japan | 10.5% |
| India | 5.7% |
Where the Business and industry audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Midlands | ~2.5M | 1.14× | |
| 02 | England | ~24M | 1.07× | |
| 03 | North East | ~1.5M | 1.04× | |
| 04 | Northern Ireland | ~1M | 1.02× | |
| 05 | West Midlands | ~1.5M | 1.01× | |
| 06 | East of England | ~3M | 1.00× | |
| 07 | South West | ~2.5M | 0.99× | |
| 08 | Wales | ~2M | 0.99× | |
| 09 | South East | ~4M | 0.97× | |
| 10 | Yorkshire and the Humber | ~2.5M | 0.96× | |
| 11 | Scotland | ~2.5M | 0.95× | |
| 12 | North West | ~3M | 0.91× |
The strongest cross-interests of the Business and industry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ricky Martin | Music & Radio | 1.95× | ||
| 02 | China Airlines | Travel & Leisure | 1.92× | ||
| 03 | Fullmetal Alchemist | Literature | 1.81× | ||
| 04 | Shu Uemura | Beauty & Wellness | 1.73× | ||
| 05 | Antoine Griezmann | Sports | 1.71× | ||
| 06 | Richmond Football Club | Sports | 1.70× | ||
| 07 | Era FM | Music & Radio | 1.69× | ||
| 08 | Sanrio | Business & Career | 1.68× | ||
| 09 | Dries van Noten | Fashion & Accessoires | 1.64× | ||
| 10 | Indosiar | Movies & TV | 1.64× | ||
| 11 | AFL Grand Final | Sports | 1.60× | ||
| 12 | Süper Lig | Sports | 1.59× | ||
| 13 | Trap (music) | Music & Radio | 1.58× | ||
| 14 | Hip-hop dance | Sports | 1.57× | ||
| 15 | Show Jumping World Cup | Sports | 1.57× | ||
| 16 | Bank Islam Malaysia | Business & Career | 1.57× | ||
| 17 | Roberto Cavalli | Fashion & Accessoires | 1.54× | ||
| 18 | Depop | Fashion & Accessoires | 1.53× | ||
| 19 | Peter Alexander | Music & Radio | 1.52× | ||
| 20 | Galatasaray S.K. | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.23× | |
| Individualism | JOY | 1.20× | |
| Early Adopter Mentality | POWER | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.59× | |
| Need for Security | CONSERVATISM | 0.77× | |
| Family Orientation | CONSERVATISM | 0.82× |
Business and industry has an estimated audience of 31,499,029 people in United Kingdom, concentrated in England and South East.
55.4% of Business and industry fans are female, 44.6% are male, with an average age of 40.5 years.
Business and industry fans show strongest brand affinity for Hip-hop dance (1.57×), Depop (1.53×), and Ricky Martin (1.95×) over the country average.
Business and industry fans in United Kingdom are most concentrated in England (reach ~24M), South East (reach ~4M), and North West (reach ~3M). These three regions account for the largest share of the active audience.
Beyond Business and industry itself, the audience over-indexes on Depop (1.53×), Ricky Martin (1.95×), Roberto Cavalli (1.54×), and Sanrio (1.68×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Business and industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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