Business and industry Audience in United Kingdom
Business and industry has an estimated audience of 31,499,029 people in United Kingdom. 55.4% are female, 44.6% are male, average age 40.5. Top regions: England, South East, East Midlands. Top brand affinities: Luxury yacht, Expensive Taste, Kitchen, Purchase discount, Weddings.
The average Business and industry fan in United Kingdom is 40.5 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, East Midlands. Top brand affinities include Luxury yacht, Expensive Taste, Kitchen, with strongest over-indexing on Luxury yacht (3.96× the country average). Demographically, the Business and industry audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster
Demographics of Business and industry fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 40.5 |
| Estimated audience size | 31,499,029 |
Audience persona
The typical Business and industry fan in United Kingdom is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Luxury yacht.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 23,624,272 | 1.09× |
| South East | 3,870,897 | 0.91× |
| East Midlands | 3,380,870 | 1.52× |
| East of England | 2,888,372 | 1× |
| South West | 2,421,933 | 0.94× |
| Yorkshire and the Humber | 2,173,929 | 0.86× |
| Scotland | 1,996,619 | 0.7× |
| North West | 1,819,530 | 0.54× |
| Wales | 1,714,754 | 0.95× |
| North East | 1,473,906 | 1.2× |
| West Midlands | 1,376,469 | 1.02× |
| Northern Ireland | 1,211,596 | 1.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Luxury yacht | 3.96× | Travel & Leisure |
| Expensive Taste | 2.77× | Business & Career |
| Kitchen | 1.63× | Home & Garden |
| Purchase discount | 3.98× | Shopping |
| Weddings | 1.68× | Kids & Family |
| Home business | 3.96× | Business & Career |
| Mango | 3.44× | Shopping |
| Costco | 1.81× | Shopping |
| TripAdvisor | 1.67× | Travel & Leisure |
| Christmas Gift | 3.87× | Kids & Family |
| Longchamp | 4.26× | Fashion & Accessoires |
| Love & Sex | 3.96× | Kids & Family |
| Bicycle | 1.77× | Cars & Mobility |
| Hip-hop dance | 3.1× | Sports |
| Gift card | 1.76× | Shopping |
| Scarlett Johansson | 2.58× | Movies & TV |
| Handmade Gifts | 4.39× | Kids & Family |
| Female entrepreneur | 2.45× | Business & Career |
| Ted Baker | 2.01× | Fashion & Accessoires |
| Jürgen Drews | 1181.82× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.57 |
| Luxury Orientation | PREMIUM | 1.5 |
| LGBTQ+ Identity | OPEN | 1.41 |
| Sustainability | BALANCE | 1.24 |
| Quality Awareness | PREMIUM | 1.21 |
| Early Adopter Mentality | POWER | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.7% |
| Japan | 10.5% |
| India | 5.7% |
See Business and industry audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
Frequently asked questions
How many fans does Business and industry have in United Kingdom?
Business and industry has an estimated audience of 31,499,029 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Business and industry fans?
55.4% of Business and industry fans are female, 44.6% are male, with an average age of 40.5 years.
Which brands do Business and industry fans like most?
Business and industry fans show strongest brand affinity for Luxury yacht (3.96×), Expensive Taste (2.77×), and Kitchen (1.63×) over the country average.
Where do Business and industry fans live in United Kingdom?
Business and industry fans in United Kingdom are most concentrated in England (reach 23,624,272), South East (reach 3,870,897), and East Midlands (reach 3,380,870). These three regions account for the largest share of the active audience.
What other brands do Business and industry fans also like?
Beyond Business and industry itself, the audience over-indexes on Expensive Taste (2.77×), Kitchen (1.63×), Purchase discount (3.98×), and Weddings (1.68×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Business and industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.