Business and industry Audience in Brazil
Business and industry has an estimated audience of 24,641,059 people in Brazil. 56.5% are female, 43.5% are male, average age 37.2. Top brand affinities: Renovation, Meditation, Nightlife, Nike, Streetwear.
Top brand affinities include Renovation, Meditation, Nightlife, with strongest over-indexing on Renovation (2.88× the country average). Demographically, the Business and industry audience skews more female with an average age of 37.2, and over-indexes on personality traits such as DIY Mentality, Healthy Lifestyle.
Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster
Demographics of Business and industry fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 37.2 |
| Estimated audience size | 24,641,059 |
Audience persona
The typical Business and industry fan in Brazil is more female, around 37.2 years old, with strong DIY Mentality tendencies and a notable affinity for Renovation.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Renovation | 2.88× | Home & Garden |
| Meditation | 2.62× | Health |
| Nightlife | 3.21× | Arts & Culture |
| Nike | 2.53× | Fashion & Accessoires |
| Streetwear | 2.54× | Fashion & Accessoires |
| BB cream | 3.7× | Beauty & Wellness |
| Balenciaga | 3.3× | Fashion & Accessoires |
| Anti-aging cream | 1.66× | Beauty & Wellness |
| Smartwatch | 2.48× | Technology & Electronics |
| Minecraft | 2.35× | Games |
| Business class | 1.78× | Travel & Leisure |
| MasterCard | 2.6× | Business & Career |
| Starbucks | 2.36× | Food & Beverages |
| La Roche-Posay | 1.93× | Beauty & Wellness |
| Natural skin care | 1.52× | Beauty & Wellness |
| Concealer | 3.25× | Beauty & Wellness |
| Private school | 1.5× | Kids & Family |
| Retail banking | 1.66× | Business & Career |
| Livestream | 3.02× | Technology & Electronics |
| Smart device | 1.98× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.88 |
| Healthy Lifestyle | BALANCE | 2 |
| Luxury Orientation | PREMIUM | 1.56 |
| Quality Awareness | PREMIUM | 1.5 |
| Social Media Usage | JOY | 1.26 |
| Individualism | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.7% |
| Japan | 10.5% |
| India | 5.7% |
See Business and industry audiences in other countries
- Business and industry — Germany
- Business and industry — United States
- Business and industry — United Kingdom
- Business and industry — France
- Business and industry — Italy
- Business and industry — Spain
- Business and industry — Japan
- Business and industry — South Korea
- Business and industry — India
- Business and industry — Canada
- Business and industry — Mexico
More Lifestyle cluster audiences in Brazil
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
- Shopping (37,669,704)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Business and industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.