A data profile of the people who buy, follow and care about Business and industry in Brazil — modelled from more than twelve digital signal sources. Business and industry has an estimated audience of 24,641,059 people in Brazil.
Business and industry has an estimated audience of 24,641,059 people in Brazil. 56.5% are female, 43.5% are male, average age 37.2. Top brand affinities: IT: Immobiliare.it, Utusan Malaysia.
Top brand affinities include IT: Immobiliare.it, Utusan Malaysia, with strongest over-indexing on IT: Immobiliare.it (1.54× the country average).
Demographically, the Business and industry audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Travelling, DIY Mentality.
The typical Business and industry fan in Brazil is more female, around 37.2 years old, with strong Travelling tendencies and a notable affinity for IT: Immobiliare.it.
The key figures that characterise the Business and industry profile in Brazil.
56.5% are female, 43.5% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 37.2 |
| Estimated audience size | 24,641,059 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Business and industry audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.7% |
| Japan | 10.5% |
| India | 5.7% |
The strongest cross-interests of the Business and industry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | IT: Immobiliare.it | Home & Garden | 1.54× | ||
| 02 | Utusan Malaysia | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.08× | |
| DIY Mentality | THRILL | 1.00× | |
| Social Media Usage | JOY | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.32× | |
| Urban Lifestyle | OPEN | 0.51× | |
| Quality Awareness | PREMIUM | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Business and industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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