Food Audience in Brazil
Food has an estimated audience of 37,833,569 people in Brazil. 61.0% are female, 39.0% are male, average age 40.2. Top regions: São Paulo, Rio de Janeiro, Minas Gerais.
The average Food fan in Brazil is 40.2 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Demographically, the Food audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Food fans
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 40.2 |
| Estimated audience size | 37,833,569 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 11,483,870 | 1.17× |
| Rio de Janeiro | 7,065,063 | 1.99× |
| Minas Gerais | 3,032,613 | 0.77× |
| Bahia | 2,751,508 | 1.1× |
| Santa Catarina | 2,274,978 | 1.31× |
| Paraná | 2,094,933 | 0.91× |
| Rio Grande do Sul | 1,864,746 | 0.83× |
| Pernambuco | 1,662,976 | 0.96× |
| Ceará | 1,477,410 | 0.89× |
| Goiás | 1,172,024 | 0.81× |
| Pará | 1,170,614 | 0.95× |
| Maranhão | 1,020,999 | 1.08× |
| Federal District | 919,308 | 1.46× |
| Espírito Santo | 883,202 | 1.12× |
| Amazonas | 798,442 | 1.22× |
| Rio Grande do Norte | 688,282 | 1.09× |
| Paraíba | 671,553 | 0.88× |
| Mato Grosso do Sul | 515,021 | 0.93× |
| Mato Grosso | 505,041 | 0.71× |
| Alagoas | 498,215 | 0.9× |
| Piauí | 411,593 | 0.78× |
| Sergipe | 325,416 | 0.83× |
| Rondônia | 226,060 | 0.72× |
| Tocantins | 209,510 | 0.84× |
| Amapá | 153,583 | 1.14× |
| Acre | 98,730 | 0.75× |
| Roraima | 90,718 | 0.85× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.27 |
| Quality Awareness | PREMIUM | 1.22 |
| Mindfulness | BALANCE | 1.21 |
| Luxury Orientation | PREMIUM | 1.2 |
| Early Adopter Mentality | POWER | 1.17 |
| Travelling | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 7.5% |
| India | 4.9% |
See Food audiences in other countries
More Lifestyle cluster audiences in Brazil
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Shopping (37,669,704)
- Consumer electronics (37,455,299)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.