Food Audience in Mexico

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Food has an estimated audience of 15,419,802 people in Mexico. 52.1% are female, 47.9% are male, average age 33.8. Top regions: State of Mexico, Jalisco, Baja California.

The average Food fan in Mexico is 33.8 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Jalisco, Baja California. Demographically, the Food audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

Demographics of Food fans

Demographic split for Food audience in Mexico
MetricValue
Female52.1%
Male47.9%
Average age33.8
Estimated audience size15,419,802

Top regions in Mexico

Top regions ranked by reach for Food in Mexico
RegionReachAffinity
State of Mexico3,377,2041.6×
Jalisco1,722,5011.51×
Baja California1,346,8952.1×
Distrito Federal1,138,5580.56×
Nuevo Leon827,7520.89×
Chihuahua605,0251.13×
Guanajuato547,3940.75×
Puebla506,6300.62×
Yucatan503,2611.57×
Veracruz (state)489,1010.54×
Baja California Sur485,6653.94×
Michoacan de Ocampo338,8140.63×
Coahuila de Zaragoza330,7500.71×
Chiapas318,9400.69×
Nayarit267,3571.79×
Guerrero228,8220.58×
Hidalgo202,7820.54×
Morelos129,5640.49×
Aguascalientes122,5730.63×
Durango118,7260.56×
Zacatecas112,3700.57×
Tlaxcala74,2720.42×
Colima63,8540.65×
Campeche59,7990.51×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Food audience
TraitClusterScore
Design AffinityPREMIUM1.89
Luxury OrientationPREMIUM1.61
Price SensitivityPREMIUM1.58
Quality AwarenessPREMIUM1.47
Career OrientationPOWER1.38
Family OrientationCONSERVATISM1.38

Worldwide distribution

Worldwide audience distribution share by country for Food
CountryShare
United States20.2%
Japan7.5%
India4.9%

See Food audiences in other countries

More Lifestyle cluster audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.