Rascasse Audience Intelligence

Food Audience in Mexico

A data profile of the people who buy, follow and care about Food in Mexico — modelled from more than twelve digital signal sources. Food has an estimated audience of 15,419,802 people in Mexico.

#9among Lifestyle cluster in Mexico#10among Topic in Mexico#2in Food & Beverages

The average Food fan in Mexico is 33.8 years old, balanced, and lives primarily in State of Mexico.

The audience is concentrated in State of Mexico, Jalisco, Baja California.

Demographically, the Food audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Food profile in Mexico.

Audience size
15.4M
in Mexico
Gender
52.1%♀
47.9% male
Age
33.8
average years
Country rank
#24
Topic in Mexico
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Food fans

52.1% are female, 47.9% are male, average age 33.8.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for Food audience in Mexico
MetricValue
Female52.1%
Male47.9%
Average age33.8
Estimated audience size15,419,802
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Food audience in Mexico
Age bracketShare%
16-1934%
20-2921%
30-3918%
40-4917%
50+10%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Food audience comes from Mexico.

Worldwide audience distribution share by country for Food
CountryShare
United States20.2%
Japan7.5%
India4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Mexico average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Food audience in Mexico is strongest.

Fig. 05

Top regions by affinity

Food fans by region: top regions in Mexico
#RegionReachAffinity×
01Baja California Sur~500K3.71×
02Baja California~1.5M2.06×
03Nayarit~200K1.67×
04State of Mexico~3.5M1.59×
05Yucatan~500K1.52×
06Jalisco~1.5M1.50×
07Chihuahua~600K1.12×
08Nuevo Leon~800K0.90×
09Colima~80K0.78×
10Guanajuato~600K0.77×
11Coahuila de Zaragoza~400K0.76×
12Chiapas~300K0.75×
13Aguascalientes~100K0.72×
14Zacatecas~100K0.72×
15Campeche~80K0.72×
16Durango~100K0.70×
17Michoacan de Ocampo~400K0.69×
18Guerrero~300K0.69×
19Puebla~500K0.66×
20Tlaxcala~100K0.66×
21Hidalgo~200K0.63×
22Morelos~200K0.63×
23Veracruz (state)~500K0.59×
24Distrito Federal~1M0.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Food audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Food audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.82×
Pet OwnershipJOY0.82×
Price SensitivityPREMIUM0.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Food audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.67×
Early Adopter MentalityPOWER0.67×
PatriotismCONSERVATISM0.68×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Mexico

See Food audiences in other countries

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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