A data profile of the people who buy, follow and care about Food in India — modelled from more than twelve digital signal sources. Food has an estimated audience of 40,344,512 people in India.
The average Food fan in India is 32.6 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, West Bengal, Rajasthan.
Top brand affinities include Bank of India, Commercial bank, Pernod Ricard, with strongest over-indexing on Bank of India (1.51× the country average).
Demographically, the Food audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Creativity, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 18 brand affinities and 29 regions tracked by Rascasse.
The typical Food fan in India is more male, around 32.6 years old, with strong Creativity tendencies and a notable affinity for Bank of India.
The key figures that characterise the Food profile in India.
30.4% are female, 69.6% are male, average age 32.6.
| Metric | Value |
|---|---|
| Female | 30.4% |
| Male | 69.6% |
| Average age | 32.6 |
| Estimated audience size | 40,344,512 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Food audience comes from India.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 7.5% |
| India | 4.9% |
Where the Food audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rajasthan | ~1.5M | 1.87× | |
| 02 | Goa | ~70K | 1.72× | |
| 03 | West Bengal | ~2M | 1.52× | |
| 04 | Tamil Nadu | ~1M | 1.29× | |
| 05 | Karnataka | ~1.5M | 1.26× | |
| 06 | Kerala | ~700K | 1.21× | |
| 07 | Telangana | ~700K | 1.17× | |
| 08 | Gujarat | ~1M | 1.10× | |
| 09 | Odisha | ~500K | 1.07× | |
| 10 | Andhra Pradesh | ~500K | 1.06× | |
| 11 | Maharashtra | ~2M | 1.02× | |
| 12 | Meghalaya | ~40K | 1.00× | |
| 13 | Uttarakhand | ~200K | 0.95× | |
| 14 | Punjab (region) | ~500K | 0.92× | |
| 15 | Nagaland | ~30K | 0.89× | |
| 16 | Madhya Pradesh | ~600K | 0.85× | |
| 17 | Assam | ~300K | 0.84× | |
| 18 | Chhattisgarh | ~200K | 0.84× | |
| 19 | Haryana | ~400K | 0.83× | |
| 20 | Uttar Pradesh | ~1.5M | 0.82× | |
| 21 | Tripura | ~40K | 0.82× | |
| 22 | Sikkim | ~10K | 0.82× | |
| 23 | Manipur | ~40K | 0.81× | |
| 24 | Himachal Pradesh | ~100K | 0.80× | |
| 25 | Jharkhand | ~300K | 0.78× | |
| 26 | Bihar | ~600K | 0.76× | |
| 27 | Arunachal Pradesh | ~20K | 0.76× | |
| 28 | Mizoram | ~20K | 0.74× | |
| 29 | Jammu and Kashmir | ~100K | 0.73× |
The strongest cross-interests of the Food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Miramax | Movies & TV | 1.70× | ||
| 02 | Stayfree | Beauty & Wellness | 1.68× | ||
| 03 | Cadbury Perk | Food & Beverages | 1.64× | ||
| 04 | Pernod Ricard | Food & Beverages | 1.62× | ||
| 05 | Pastis 51 | Food & Beverages | 1.62× | ||
| 06 | Morphy Richards | Technology & Electronics | 1.61× | ||
| 07 | Country Inns & Suites | Travel & Leisure | 1.58× | ||
| 08 | Nissan Pulsar | Cars & Mobility | 1.56× | ||
| 09 | Dan Henderson | Sports | 1.55× | ||
| 10 | Mohammad Ashraful | Sports | 1.55× | ||
| 11 | Commercial bank | Business & Career | 1.54× | ||
| 12 | Monarch | Politics & Society | 1.54× | ||
| 13 | Industrial technology | Topic | 1.54× | ||
| 14 | Stamford International University (Thailand) | Business & Career | 1.52× | ||
| 15 | Afterlight | Technology & Electronics | 1.52× | ||
| 16 | Bank of India | Business & Career | 1.51× | ||
| 17 | Zimmermann | Home & Garden | 1.51× | ||
| 18 | Mother and Child Guide | Book / Manga / Comic | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.99× | |
| Community Orientation | OPEN | 0.98× | |
| Healthy Lifestyle | BALANCE | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Early Adopter Mentality | POWER | 0.77× | |
| Urban Lifestyle | OPEN | 0.78× |
Food has an estimated audience of 40,344,512 people in India, concentrated in Maharashtra and West Bengal.
30.4% of Food fans are female, 69.6% are male, with an average age of 32.6 years.
Food fans show strongest brand affinity for Bank of India (1.51×), Commercial bank (1.54×), and Pernod Ricard (1.62×) over the country average.
Food fans in India are most concentrated in Maharashtra (reach ~2M), West Bengal (reach ~2M), and Rajasthan (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Food itself, the audience over-indexes on Commercial bank (1.54×), Pernod Ricard (1.62×), Monarch (1.54×), and Morphy Richards (1.61×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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