A data profile of the people who buy, follow and care about Food in Austria — modelled from more than twelve digital signal sources. Food has an estimated audience of 4,373,517 people in Austria.
The average Food fan in Austria is 40.7 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Salzburg, Tyrol.
Top brand affinities include Burqini, ebebek, Vestel, with strongest over-indexing on Burqini (1.52× the country average).
Demographically, the Food audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Social Media Usage, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 13 brand affinities and 9 regions tracked by Rascasse.
The typical Food fan in Austria is more female, around 40.7 years old, with strong Social Media Usage tendencies and a notable affinity for Burqini.
The key figures that characterise the Food profile in Austria.
57.1% are female, 42.9% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 40.7 |
| Estimated audience size | 4,373,517 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Food audience comes from Austria.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 7.5% |
| India | 4.9% |
Where the Food audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Salzburg | ~500K | 2.13× | |
| 02 | Vienna | ~1.5M | 1.86× | |
| 03 | Tyrol | ~400K | 1.48× | |
| 04 | Vorarlberg | ~100K | 0.77× | |
| 05 | Upper Austria | ~400K | 0.69× | |
| 06 | Carinthia (state) | ~100K | 0.64× | |
| 07 | Burgenland | ~70K | 0.62× | |
| 08 | Lower Austria | ~400K | 0.61× | |
| 09 | Styria | ~300K | 0.53× |
The strongest cross-interests of the Food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SETRMS | Fashion & Accessoires | 1.70× | ||
| 02 | Vestel | Home & Garden | 1.67× | ||
| 03 | Teknosa | Shopping | 1.63× | ||
| 04 | ModaMerve | Fashion & Accessoires | 1.58× | ||
| 05 | ebebek | News | 1.57× | ||
| 06 | Modasena | Fashion & Accessoires | 1.57× | ||
| 07 | Minel Aşk Tesettür Giyim | Fashion & Accessoires | 1.56× | ||
| 08 | DOD - İkinci Elde Güven | Cars & Mobility | 1.56× | ||
| 09 | M.K. ATATÜRK | Politics & Society | 1.55× | ||
| 10 | Kemal Kılıçdaroğlu | Politics & Society | 1.54× | ||
| 11 | Şok Marketler | Shopping | 1.54× | ||
| 12 | Burqini | Fashion & Accessoires | 1.52× | ||
| 13 | Tesettür Fırsat | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.07× | |
| Travelling | THRILL | 1.01× | |
| Healthy Lifestyle | BALANCE | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.89× | |
| Urban Lifestyle | OPEN | 0.93× | |
| Price Sensitivity | PREMIUM | 0.93× |
Food has an estimated audience of 4,373,517 people in Austria, concentrated in Vienna and Salzburg.
57.1% of Food fans are female, 42.9% are male, with an average age of 40.7 years.
Food fans show strongest brand affinity for Burqini (1.52×), ebebek (1.57×), and Vestel (1.67×) over the country average.
Food fans in Austria are most concentrated in Vienna (reach ~1.5M), Salzburg (reach ~500K), and Tyrol (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Food itself, the audience over-indexes on ebebek (1.57×), Vestel (1.67×), Teknosa (1.63×), and Kemal Kılıçdaroğlu (1.54×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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