A data profile of the people who buy, follow and care about Shopping in Austria — modelled from more than twelve digital signal sources. Shopping has an estimated audience of 4,551,373 people in Austria.
The average Shopping fan in Austria is 41.5 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Tyrol, Salzburg.
Top brand affinities include Athena (band), Rangsit University, Pomegranate juice, with strongest over-indexing on Athena (band) (1.56× the country average).
Demographically, the Shopping audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 10 brand affinities and 9 regions tracked by Rascasse.
The typical Shopping fan in Austria is more female, around 41.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Athena (band).
The key figures that characterise the Shopping profile in Austria.
55.1% are female, 44.9% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 41.5 |
| Estimated audience size | 4,551,373 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Shopping audience comes from Austria.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 7.1% |
| India | 5.9% |
Where the Shopping audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Salzburg | ~500K | 1.64× | |
| 02 | Tyrol | ~500K | 1.62× | |
| 03 | Vorarlberg | ~200K | 1.41× | |
| 04 | Carinthia (state) | ~200K | 0.93× | |
| 05 | Vienna | ~700K | 0.78× | |
| 06 | Upper Austria | ~400K | 0.74× | |
| 07 | Lower Austria | ~500K | 0.70× | |
| 08 | Burgenland | ~80K | 0.68× | |
| 09 | Styria | ~300K | 0.62× |
The strongest cross-interests of the Shopping audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rangsit University | Business & Career | 1.62× | ||
| 02 | Jugos Citric | Food & Beverages | 1.59× | ||
| 03 | National School Boards Association | Business & Career | 1.58× | ||
| 04 | Athena (band) | Music & Radio | 1.56× | ||
| 05 | Pomegranate juice | Food & Beverages | 1.56× | ||
| 06 | D-Link | Technology & Electronics | 1.55× | ||
| 07 | English Language Center | Business & Career | 1.53× | ||
| 08 | HomeShop18 | Shopping | 1.53× | ||
| 09 | National Association of Neonatal Nurses | Health | 1.52× | ||
| 10 | Primary School Leaving Examination | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.26× | |
| Patriotism | CONSERVATISM | 0.93× | |
| Travelling | THRILL | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.48× | |
| Early Adopter Mentality | POWER | 0.51× | |
| Urban Lifestyle | OPEN | 0.65× |
Shopping has an estimated audience of 4,551,373 people in Austria, concentrated in Vienna and Tyrol.
55.1% of Shopping fans are female, 44.9% are male, with an average age of 41.5 years.
Shopping fans show strongest brand affinity for Athena (band) (1.56×), Rangsit University (1.62×), and Pomegranate juice (1.56×) over the country average.
Shopping fans in Austria are most concentrated in Vienna (reach ~700K), Tyrol (reach ~500K), and Salzburg (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Shopping itself, the audience over-indexes on Rangsit University (1.62×), Pomegranate juice (1.56×), English Language Center (1.53×), and D-Link (1.55×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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