Shopping Audience in United States
Shopping has an estimated audience of 167,207,223 people in United States. 54.8% are female, 45.2% are male, average age 40.2. Top regions: California, Texas, Florida.
The average Shopping fan in United States is 40.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Shopping audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Sports Activity, Social Media Usage.
Category: Shopping · Type: Topic · Subtype: Lifestyle cluster
Demographics of Shopping fans
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 40.2 |
| Estimated audience size | 167,207,223 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 18,883,478 | 1.03× |
| Texas | 13,881,316 | 0.97× |
| Florida | 11,957,069 | 1.06× |
| New York | 11,944,894 | 1.28× |
| Illinois | 6,090,628 | 1.09× |
| North Carolina | 5,431,285 | 1.08× |
| Pennsylvania | 5,209,749 | 0.93× |
| Georgia | 4,758,538 | 0.92× |
| Ohio | 4,485,504 | 0.87× |
| Virginia | 4,377,005 | 1.07× |
| Washington | 4,138,436 | 1.23× |
| Michigan | 4,067,466 | 0.93× |
| Massachusetts | 3,679,103 | 1.12× |
| Tennessee | 3,458,687 | 1.03× |
| New Jersey | 3,401,178 | 0.8× |
| Colorado | 3,193,894 | 1.21× |
| Arizona | 2,904,913 | 0.85× |
| Wisconsin | 2,832,925 | 1.13× |
| Indiana | 2,786,071 | 0.91× |
| South Carolina | 2,657,287 | 1.06× |
| Maryland | 2,642,430 | 0.92× |
| Missouri | 2,616,453 | 0.97× |
| Minnesota | 2,377,393 | 0.99× |
| Oregon | 2,328,241 | 1.21× |
| Louisiana | 1,917,303 | 0.89× |
| Kentucky | 1,770,180 | 0.84× |
| Alabama | 1,760,959 | 0.75× |
| Oklahoma | 1,620,597 | 0.87× |
| Nevada | 1,440,461 | 0.89× |
| Connecticut | 1,423,247 | 0.85× |
| Utah | 1,381,694 | 0.92× |
| Arkansas | 1,336,625 | 0.97× |
| Iowa | 1,267,214 | 0.92× |
| Kansas | 1,231,667 | 0.93× |
| Hawaii | 1,080,000 | 2.14× |
| Mississippi | 967,508 | 0.7× |
| Washington, District of Columbia | 755,190 | 1.74× |
| Maine | 721,222 | 1.2× |
| Idaho | 712,576 | 0.85× |
| New Mexico | 708,985 | 0.85× |
| Nebraska | 647,171 | 0.77× |
| West Virginia | 646,424 | 0.83× |
| New Hampshire | 619,075 | 0.94× |
| Montana | 503,458 | 1.09× |
| Rhode Island | 449,151 | 0.84× |
| Vermont | 435,940 | 1.49× |
| Alaska | 347,196 | 0.97× |
| Delaware | 283,586 | 0.61× |
| South Dakota | 282,176 | 0.73× |
| North Dakota | 258,618 | 0.75× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.48 |
| Social Media Usage | JOY | 1.43 |
| Luxury Orientation | PREMIUM | 1.37 |
| Price Sensitivity | PREMIUM | 1.3 |
| Indulgence | JOY | 1.27 |
| Family Orientation | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 7.1% |
| India | 5.9% |
See Shopping audiences in other countries
More Lifestyle cluster audiences in United States
- Food and drink (182,612,063)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
- Arts and music (171,337,268)
How to read this data
Audience size is the estimated number of people in United States who actively search for Shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.