Sports Audience in United States

Sports logo

Sports has an estimated audience of 173,190,295 people in United States. 49.8% are female, 50.2% are male, average age 38.9. Top regions: California, Texas, Florida. Top brand affinities: Korean movies, Empresarios, Persib Bandung, Arena Corinthians, ICC Champions Trophy.

The average Sports fan in United States is 38.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Korean movies, Empresarios, Persib Bandung, with strongest over-indexing on Korean movies (1.62× the country average). Demographically, the Sports audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 17 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Lifestyle cluster

Demographics of Sports fans

Demographic split for Sports audience in United States
MetricValue
Female49.8%
Male50.2%
Average age38.9
Estimated audience size173,190,295

Audience persona

The typical Sports fan in United States is balanced, around 38.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Korean movies.

Top regions in United States

Top regions ranked by reach for Sports in United States
RegionReachAffinity
California23,184,3121.22×
Texas18,937,0941.27×
Florida14,306,8331.22×
New York12,427,2391.28×
Pennsylvania6,771,0031.16×
Illinois6,595,7421.14×
New Jersey6,299,8281.43×
North Carolina6,056,1481.16×
Ohio5,622,9951.05×
Georgia5,108,6010.96×
Virginia4,934,4841.17×
Massachusetts4,480,8271.31×
Michigan3,986,8080.88×
Maryland3,544,6701.19×
Indiana3,516,4431.11×
Arizona3,506,5040.99×
Washington3,371,3020.97×
Tennessee2,903,5650.84×
Wisconsin2,880,0511.11×
Missouri2,834,4401.02×
Colorado2,806,7501.03×
South Carolina2,537,5680.97×
Minnesota2,344,1610.94×
Louisiana2,108,1350.94×
Kentucky2,076,2760.96×
Alabama1,919,6850.79×
Oregon1,867,1230.94×
Connecticut1,854,9491.07×
Utah1,740,9031.12×
Kansas1,672,5881.23×
Oklahoma1,597,2090.83×
Nevada1,577,3170.94×
Iowa1,430,3231×
Arkansas1,124,4210.79×
Mississippi1,045,7710.73×
Nebraska1,007,0881.16×
New Mexico812,0890.94×
Idaho789,3840.91×
Hawaii715,7060.96×
Rhode Island676,3611.23×
Washington, District of Columbia632,4141.21×
New Hampshire548,5120.8×
West Virginia479,4190.59×
Maine473,6940.76×
North Dakota398,8381.12×
Delaware356,4150.75×
Montana348,3720.73×
South Dakota338,5790.85×
Alaska267,0490.72×
Vermont251,9630.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sports audience
BrandAffinityCategory
Korean movies1.62×Movies & TV
Empresarios2.38×Politics & Society
Persib Bandung1.51×Sports
Arena Corinthians1.53×Sports
ICC Champions Trophy1.54×Sports
STAR Sports1.56×Movies & TV
EA SPORTS FIFA Ultimate Team1.62×Games
PSM Makassar1.54×Sports
Persebaya Surabaya1.54×Sports
Arema Cronus F.C.1.57×Sports
Persipura Jayapura1.55×Sports
Persija Jakarta1.51×Sports
Empire: Four Kingdoms1.54×Games
Corinthians até morrer1.51×Sports
Canal+ Séries1.51×Movies & TV
Eslite Bookstore1.51×Literature
ADV.1 Wheels1.54×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sports audience
TraitClusterScore
Luxury OrientationPREMIUM1.64
SustainabilityBALANCE1.21
Social Media UsageJOY1.17
Price SensitivityPREMIUM1.17
IndulgenceJOY1.15
LGBTQ+ IdentityOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Sports
CountryShare
United States20.3%
Japan8.3%
India5.0%

See Sports audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Sports have in United States?

Sports has an estimated audience of 173,190,295 people in United States, concentrated in California and Texas.

What is the gender split and age of Sports fans?

49.8% of Sports fans are female, 50.2% are male, with an average age of 38.9 years.

Which brands do Sports fans like most?

Sports fans show strongest brand affinity for Korean movies (1.62×), Empresarios (2.38×), and Persib Bandung (1.51×) over the country average.

Where do Sports fans live in United States?

Sports fans in United States are most concentrated in California (reach 23,184,312), Texas (reach 18,937,094), and Florida (reach 14,306,833). These three regions account for the largest share of the active audience.

What other brands do Sports fans also like?

Beyond Sports itself, the audience over-indexes on Empresarios (2.38×), Persib Bandung (1.51×), Arena Corinthians (1.53×), and ICC Champions Trophy (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.