Sports Audience in Canada
Sports has an estimated audience of 20,983,256 people in Canada. 48.8% are female, 51.2% are male, average age 39.3. Top regions: Ontario, Quebec, British Columbia.
The average Sports fan in Canada is 39.3 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Sports fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 39.3 |
| Estimated audience size | 20,983,256 |
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 12,102,517 | 1.38× |
| Quebec | 7,200,000 | 2.06× |
| British Columbia | 3,435,346 | 1.09× |
| Alberta | 2,621,699 | 1.01× |
| Manitoba | 673,330 | 0.86× |
| Saskatchewan | 503,672 | 0.76× |
| Nova Scotia | 496,340 | 0.79× |
| New Brunswick | 445,838 | 0.92× |
| Newfoundland and Labrador | 200,325 | 0.63× |
| Prince Edward Island | 77,683 | 0.75× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 8.3% |
| India | 5.0% |
See Sports audiences in other countries
More Lifestyle cluster audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Shopping and fashion (20,186,840)
How to read this data
Audience size is the estimated number of people in Canada who actively search for Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.