A data profile of the people who buy, follow and care about Entertainment in Canada — modelled from more than twelve digital signal sources. Entertainment has an estimated audience of 22,290,233 people in Canada.
The average Entertainment fan in Canada is 39.3 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Bad Bunny, Jake Paul, Princess Polly, with strongest over-indexing on Bad Bunny (2.89× the country average).
Demographically, the Entertainment audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Entertainment fan in Canada is balanced, around 39.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Bad Bunny.
The key figures that characterise the Entertainment profile in Canada.
50.3% are female, 49.7% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 39.3 |
| Estimated audience size | 22,290,233 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 23% |
of the worldwide Entertainment audience comes from Canada.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.5% |
| India | 6.5% |
Where the Entertainment audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~13M | 1.52× | |
| 02 | British Columbia | ~4M | 1.27× | |
| 03 | Manitoba | ~1M | 1.15× | |
| 04 | Alberta | ~3M | 1.04× | |
| 05 | Quebec | ~5.5M | 1.03× | |
| 06 | New Brunswick | ~500K | 0.96× | |
| 07 | Saskatchewan | ~700K | 0.95× | |
| 08 | Nova Scotia | ~600K | 0.90× | |
| 09 | Prince Edward Island | ~90K | 0.87× | |
| 10 | Newfoundland and Labrador | ~300K | 0.80× |
The strongest cross-interests of the Entertainment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bad Bunny | Music & Radio | 2.89× | ||
| 02 | Lee Min-ho | Fashion & Accessoires | 2.15× | ||
| 03 | Princess Polly | Fashion & Accessoires | 1.92× | ||
| 04 | Song Hye-kyo | Fashion & Accessoires | 1.90× | ||
| 05 | Allkpop | Music & Radio | 1.89× | ||
| 06 | Sanrio | Business & Career | 1.89× | ||
| 07 | OtterBox | Technology & Electronics | 1.84× | ||
| 08 | FentyBeauty | Beauty & Wellness | 1.78× | ||
| 09 | Jake Paul | Internet & Social Media | 1.74× | ||
| 10 | Massimo Dutti | Shopping | 1.73× | ||
| 11 | BSE SENSEX | Business & Career | 1.69× | ||
| 12 | Urban Dictionary | Internet & Social Media | 1.66× | ||
| 13 | BTS | Music & Radio | 1.63× | ||
| 14 | New Look | Fashion & Accessoires | 1.63× | ||
| 15 | Tyler Perry | Movies & TV | 1.56× | ||
| 16 | Lucy Hale | Movies & TV | 1.56× | ||
| 17 | Flipkart | Shopping | 1.55× | ||
| 18 | Kyrie Irving | Sports | 1.55× | ||
| 19 | Five Nights at Freddy's | Games | 1.55× | ||
| 20 | Games Workshop | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.00× | |
| Mindfulness | BALANCE | 1.00× | |
| Creativity | OPEN | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.51× | |
| DIY Mentality | THRILL | 0.69× | |
| Convenience Orientation | PREMIUM | 0.71× |
Entertainment has an estimated audience of 22,290,233 people in Canada, concentrated in Ontario and Quebec.
50.3% of Entertainment fans are female, 49.7% are male, with an average age of 39.3 years.
Entertainment fans show strongest brand affinity for Bad Bunny (2.89×), Jake Paul (1.74×), and Princess Polly (1.92×) over the country average.
Entertainment fans in Canada are most concentrated in Ontario (reach ~13M), Quebec (reach ~5.5M), and British Columbia (reach ~4M). These three regions account for the largest share of the active audience.
Beyond Entertainment itself, the audience over-indexes on Jake Paul (1.74×), Princess Polly (1.92×), BTS (1.63×), and Allkpop (1.89×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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