Entertainment Audience in Mexico

Entertainment has an estimated audience of 11,128,267 people in Mexico. 49.9% are female, 50.1% are male, average age 33.5. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Exfoliation (cosmetology).

Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (448.82× the country average). Demographically, the Entertainment audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Spirituality, Travelling.

Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster

Demographics of Entertainment fans

Demographic split for Entertainment audience in Mexico
MetricValue
Female49.9%
Male50.1%
Average age33.5
Estimated audience size11,128,267

Audience persona

The typical Entertainment fan in Mexico is balanced, around 33.5 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.

Top brand affinities of Entertainment fans

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Entertainment audience
BrandAffinityCategory
Shopping and fashion448.82×Shopping
Costa Rica564.83×Travel & Leisure
Game consoles193.48×Technology & Electronics
Catholic Church137.23×Politics & Society
Exfoliation (cosmetology)248.12×Beauty & Wellness
Sarcasm97.3×Politics & Society
Mobile game83.41×Games
Travel agency88.3×Travel & Leisure
Banana64.68×Food & Beverages
Valentine's Day117.15×Kids & Family
El País60.74×News
Broadcasting of sports events78.74×Movies & TV
Dentistry57.37×Business & Career
Love & Sex65.41×Kids & Family
Daily Horoscope568.05×Internet & Social Media
Freeware34.31×Technology & Electronics
Sexology42.74×Kids & Family
Pilsner60.18×Food & Beverages
Multi-level marketing46.68×Business & Career
Breastfeeding36.56×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Entertainment audience
TraitClusterScore
SpiritualityBALANCE28.14
TravellingTHRILL23.01
Urban LifestyleOPEN3.81
Design AffinityPREMIUM2.64
Career OrientationPOWER2.5
Risk AppetiteTHRILL2.48

Worldwide distribution

Worldwide audience distribution share by country for Entertainment
CountryShare
United States20.0%
Japan10.5%
India6.5%

See Entertainment audiences in other countries

More Lifestyle cluster audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.