A data profile of the people who buy, follow and care about Entertainment in Mexico — modelled from more than twelve digital signal sources. Entertainment has an estimated audience of 11,128,267 people in Mexico.
Entertainment has an estimated audience of 11,128,267 people in Mexico. 49.9% are female, 50.1% are male, average age 33.5. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Exfoliation (cosmetology).
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (448.82× the country average).
Demographically, the Entertainment audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Entertainment fan in Mexico is balanced, around 33.5 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Entertainment profile in Mexico.
49.9% are female, 50.1% are male, average age 33.5.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 33.5 |
| Estimated audience size | 11,128,267 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 11% |
of the worldwide Entertainment audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.5% |
| India | 6.5% |
The strongest cross-interests of the Entertainment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 568.05× | ||
| 02 | Costa Rica | Travel & Leisure | 564.83× | ||
| 03 | Shopping and fashion | Shopping | 448.82× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 248.12× | ||
| 05 | Game consoles | Technology & Electronics | 193.48× | ||
| 06 | Catholic Church | Politics & Society | 137.23× | ||
| 07 | Valentine's Day | Kids & Family | 117.15× | ||
| 08 | Sarcasm | Politics & Society | 97.30× | ||
| 09 | Travel agency | Travel & Leisure | 88.30× | ||
| 10 | Mobile game | Games | 83.41× | ||
| 11 | Broadcasting of sports events | Movies & TV | 78.74× | ||
| 12 | Love & Sex | Kids & Family | 65.41× | ||
| 13 | Banana | Food & Beverages | 64.68× | ||
| 14 | El País | News | 60.74× | ||
| 15 | Pilsner | Food & Beverages | 60.18× | ||
| 16 | Dentistry | Business & Career | 57.37× | ||
| 17 | Multi-level marketing | Business & Career | 46.68× | ||
| 18 | Sexology | Kids & Family | 42.74× | ||
| 19 | Breastfeeding | Kids & Family | 36.56× | ||
| 20 | Freeware | Technology & Electronics | 34.31× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 28.14× | |
| Travelling | THRILL | 23.01× | |
| Urban Lifestyle | OPEN | 3.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.47× | |
| Tradition | CONSERVATISM | 0.83× | |
| Creativity | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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