Entertainment Audience in United Kingdom
Entertainment has an estimated audience of 27,086,251 people in United Kingdom. 54.6% are female, 45.4% are male, average age 42.7. Top regions: South East, Yorkshire and the Humber, East of England. Top brand affinities: Centre Georges Pompidou, Luxury yacht, DeviantArt, Zalando Lounge, Expensive Taste.
The average Entertainment fan in United Kingdom is 42.7 years old, balanced, and lives primarily in South East. The audience is concentrated in South East, Yorkshire and the Humber, East of England. Top brand affinities include Centre Georges Pompidou, Luxury yacht, DeviantArt, with strongest over-indexing on Centre Georges Pompidou (29.17× the country average). Demographically, the Entertainment audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster
Demographics of Entertainment fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 42.7 |
| Estimated audience size | 27,086,251 |
Audience persona
The typical Entertainment fan in United Kingdom is balanced, around 42.7 years old, with strong Indulgence tendencies and a notable affinity for Centre Georges Pompidou.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| South East | 3,751,481 | 1.03× |
| Yorkshire and the Humber | 3,169,337 | 1.46× |
| East of England | 2,051,463 | 0.83× |
| South West | 1,830,043 | 0.82× |
| West Midlands | 1,735,432 | 1.49× |
| East Midlands | 1,626,250 | 0.85× |
| North West | 1,353,288 | 0.47× |
| North East | 1,102,732 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Centre Georges Pompidou | 29.17× | Arts & Culture |
| Luxury yacht | 3.99× | Travel & Leisure |
| DeviantArt | 4.27× | Internet & Social Media |
| Zalando Lounge | 42.48× | Shopping |
| Expensive Taste | 2.79× | Business & Career |
| Kitchen | 1.63× | Home & Garden |
| Purchase discount | 3.99× | Shopping |
| Weddings | 1.67× | Kids & Family |
| Home business | 3.97× | Business & Career |
| TUI | 1.76× | Travel & Leisure |
| Mango | 3.47× | Shopping |
| Costco | 1.82× | Shopping |
| TripAdvisor | 1.68× | Travel & Leisure |
| Christmas Gift | 3.67× | Kids & Family |
| UniEuro | 13.41× | Shopping |
| Love & Sex | 3.94× | Kids & Family |
| Longchamp | 3.93× | Fashion & Accessoires |
| Bicycle | 1.77× | Cars & Mobility |
| We Buy Any Car | 1.74× | Cars & Mobility |
| COS | 2.59× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.86 |
| Luxury Orientation | PREMIUM | 1.84 |
| Individualism | JOY | 1.51 |
| LGBTQ+ Identity | OPEN | 1.44 |
| Community Orientation | OPEN | 1.41 |
| Convenience Orientation | PREMIUM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.5% |
| India | 6.5% |
See Entertainment audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
Frequently asked questions
How many fans does Entertainment have in United Kingdom?
Entertainment has an estimated audience of 27,086,251 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
What is the gender split and age of Entertainment fans?
54.6% of Entertainment fans are female, 45.4% are male, with an average age of 42.7 years.
Which brands do Entertainment fans like most?
Entertainment fans show strongest brand affinity for Centre Georges Pompidou (29.17×), Luxury yacht (3.99×), and DeviantArt (4.27×) over the country average.
Where do Entertainment fans live in United Kingdom?
Entertainment fans in United Kingdom are most concentrated in South East (reach 3,751,481), Yorkshire and the Humber (reach 3,169,337), and East of England (reach 2,051,463). These three regions account for the largest share of the active audience.
What other brands do Entertainment fans also like?
Beyond Entertainment itself, the audience over-indexes on Luxury yacht (3.99×), DeviantArt (4.27×), Zalando Lounge (42.48×), and Expensive Taste (2.79×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.