A data profile of the people who buy, follow and care about Entertainment in United Kingdom — modelled from more than twelve digital signal sources. Entertainment has an estimated audience of 27,086,251 people in United Kingdom.
The average Entertainment fan in United Kingdom is 42.7 years old, balanced, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, East of England.
Top brand affinities include Solitaire, One Piece, Polo Ralph Lauren, with strongest over-indexing on Solitaire (1.58× the country average).
Demographically, the Entertainment audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Entertainment fan in United Kingdom is balanced, around 42.7 years old, with strong Career Orientation tendencies and a notable affinity for Solitaire.
The key figures that characterise the Entertainment profile in United Kingdom.
54.6% are female, 45.4% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 42.7 |
| Estimated audience size | 27,086,251 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Entertainment audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.5% |
| India | 6.5% |
Where the Entertainment audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~1.5M | 1.47× | |
| 02 | Yorkshire and the Humber | ~3M | 1.43× | |
| 03 | North East | ~1M | 1.04× | |
| 04 | South East | ~3.5M | 1.03× | |
| 05 | East Midlands | ~1.5M | 0.88× | |
| 06 | East of England | ~2M | 0.85× | |
| 07 | South West | ~2M | 0.85× | |
| 08 | North West | ~1.5M | 0.56× |
The strongest cross-interests of the Entertainment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Caitlyn Jenner | Fashion & Accessoires | 2.09× | ||
| 02 | Chennai Super Kings | Sports | 2.06× | ||
| 03 | Google Images | Internet & Social Media | 1.90× | ||
| 04 | Forex Factory | Business & Career | 1.77× | ||
| 05 | Cameron Diaz | Movies & TV | 1.73× | ||
| 06 | Joseph Fiennes | Movies & TV | 1.72× | ||
| 07 | My Hero Academia | Literature | 1.71× | ||
| 08 | The Breakfast Club | Movies & TV | 1.68× | ||
| 09 | Polo Ralph Lauren | Fashion & Accessoires | 1.65× | ||
| 10 | Hip-hop dance | Sports | 1.64× | ||
| 11 | Sia | Music & Radio | 1.62× | ||
| 12 | Alexis Bledel | Movies & TV | 1.60× | ||
| 13 | Solitaire | Games | 1.58× | ||
| 14 | One Piece | Movies & TV | 1.58× | ||
| 15 | PC Gamer | Games | 1.55× | ||
| 16 | Zendaya | Movies & TV | 1.54× | ||
| 17 | University and college admission | Business & Career | 1.54× | ||
| 18 | David Morrissey | Music & Radio | 1.53× | ||
| 19 | Games Workshop | Games | 1.51× | ||
| 20 | Giro d'Italia | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.31× | |
| Risk Appetite | THRILL | 1.30× | |
| Indulgence | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.71× | |
| Sports Activity | POWER | 0.95× | |
| Pet Ownership | JOY | 0.96× |
Entertainment has an estimated audience of 27,086,251 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
54.6% of Entertainment fans are female, 45.4% are male, with an average age of 42.7 years.
Entertainment fans show strongest brand affinity for Solitaire (1.58×), One Piece (1.58×), and Polo Ralph Lauren (1.65×) over the country average.
Entertainment fans in United Kingdom are most concentrated in South East (reach ~3.5M), Yorkshire and the Humber (reach ~3M), and East of England (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Entertainment itself, the audience over-indexes on One Piece (1.58×), Polo Ralph Lauren (1.65×), Zendaya (1.54×), and Hip-hop dance (1.64×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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