Entertainment Audience in United States
Entertainment has an estimated audience of 149,436,138 people in United States. 51.3% are female, 48.7% are male, average age 38.7. Top brand affinities: Home construction, Pro-Ject, Joshua Jackson, Fábio Porchat, Nebraska Cornhuskers football.
Top brand affinities include Home construction, Pro-Ject, Joshua Jackson, with strongest over-indexing on Home construction (3.71× the country average). Demographically, the Entertainment audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Luxury Orientation, Sports Activity.
Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster
Demographics of Entertainment fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 38.7 |
| Estimated audience size | 149,436,138 |
Audience persona
The typical Entertainment fan in United States is balanced, around 38.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Home construction.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 3.71× | Home & Garden |
| Pro-Ject | 5.16× | Music & Radio |
| Joshua Jackson | 4.39× | Movies & TV |
| Fábio Porchat | 55.58× | Movies & TV |
| Nebraska Cornhuskers football | 3.27× | Sports |
| Jesse Plemons | 2.67× | Movies & TV |
| Tierra caliente | 5.29× | Travel & Leisure |
| Jaws | 3.47× | Movies & TV |
| 9NEWS (KUSA) | 3.03× | Movies & TV |
| Staycation | 2× | Home & Garden |
| Charlamagne Tha God | 5.73× | Movies & TV |
| Queens College, City University of New York | 4.07× | Business & Career |
| Nick Jr. (Australia) | 4.95× | Kids & Family |
| JDSU | 1.63× | Business & Career |
| Urban horticulture | 1.72× | Home & Garden |
| Nipsey Hussle | 2.77× | Music & Radio |
| Noodle (Gorillaz) | 1.66× | Music & Radio |
| Embroidery Library | 7.2× | Home & Garden |
| New York Harbor | 6.04× | Travel & Leisure |
| Finding Your Roots | 5.24× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.53 |
| Sports Activity | POWER | 1.41 |
| LGBTQ+ Identity | OPEN | 1.34 |
| Urban Lifestyle | OPEN | 1.32 |
| Risk Appetite | THRILL | 1.24 |
| Travelling | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.5% |
| India | 6.5% |
See Entertainment audiences in other countries
More Lifestyle cluster audiences in United States
- Food and drink (182,612,063)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
- Arts and music (171,337,268)
How to read this data
Audience size is the estimated number of people in United States who actively search for Entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.