Rascasse Audience Intelligence

Entertainment Audience in United States

A data profile of the people who buy, follow and care about Entertainment in United States — modelled from more than twelve digital signal sources. Entertainment has an estimated audience of 149,436,138 people in United States.

#15among Lifestyle cluster in United States#19among Topic in United States#2in Movies & TV

The average Entertainment fan in United States is 38.7 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Planet Fitness, Diaper bag, Bass guitar, with strongest over-indexing on Planet Fitness (2.28× the country average).

Demographically, the Entertainment audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Entertainment fan in United States is balanced, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Entertainment profile in United States.

Audience size
149.4M
in United States
Gender
51.3%♀
48.7% male
Age
38.7
average years
Country rank
#26
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Entertainment fans

51.3% are female, 48.7% are male, average age 38.7.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Entertainment audience in United States
MetricValue
Female51.3%
Male48.7%
Average age38.7
Estimated audience size149,436,138
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Entertainment audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3917%
40-4919%
50+22%
Fig. 04

Worldwide distribution

20.0%

of the worldwide Entertainment audience comes from United States.

Worldwide audience distribution share by country for Entertainment
CountryShare
United States20.0%
Japan10.5%
India6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Entertainment audience in United States is strongest.

Fig. 05

Top regions by affinity

Entertainment fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~800K1.78×
02Texas~17M1.35×
03South Dakota~500K1.33×
04Arizona~4M1.24×
05Nevada~1.5M1.18×
06Alabama~2.5M1.17×
07Missouri~2.5M1.13×
08New Mexico~800K1.13×
09Virginia~4M1.12×
10Kansas~1.5M1.11×
11Florida~11M1.08×
12Louisiana~2M1.08×
13Oklahoma~2M1.08×
14Georgia~5M1.07×
15Ohio~5M1.05×
16Arkansas~1.5M1.05×
17Idaho~800K1.05×
18Indiana~3M1.03×
19Illinois~5M1.02×
20Kentucky~2M1.02×
21Mississippi~1.5M1.02×
22California~17M1.01×
23Colorado~2.5M1.01×
24Utah~1.5M1.01×
25South Carolina~2M1.00×
26Tennessee~3M0.99×
27North Carolina~4.5M0.98×
28Michigan~3.5M0.96×
29Massachusetts~3M0.95×
30New Hampshire~600K0.95×
31Washington~3M0.94×
32Wisconsin~2M0.94×
33Oregon~1.5M0.94×
34Nebraska~700K0.93×
35New York~7.5M0.90×
36Minnesota~2M0.89×
37Iowa~1M0.89×
38Alaska~300K0.89×
39Wyoming~200K0.88×
40Pennsylvania~4.5M0.87×
41New Jersey~3.5M0.86×
42North Dakota~300K0.86×
43Hawaii~500K0.85×
44Delaware~400K0.85×
45West Virginia~600K0.83×
46Connecticut~1M0.82×
47Montana~300K0.82×
48Maryland~2M0.81×
49Maine~400K0.81×
50Washington, District of Columbia~300K0.74×
Fig. 06

Affinity by region

Affinity by region — Entertainment, United States
0.74×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Entertainment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Entertainment audience
#·InterestCategoryAffinity×
01FunkoKids & Family3.02×
02ClarinetMusic & Radio2.99×
03PonytailFashion & Accessoires2.94×
04Universal StudiosMovies & TV2.90×
05SaxophoneMusic & Radio2.88×
06Diaper bagKids & Family2.85×
07Largemouth bassFood & Beverages2.78×
08Princess PollyFashion & Accessoires2.74×
09CelloMusic & Radio2.59×
10Planet FitnessSports2.28×
11Fly fishingSports1.99×
12The Breakfast ClubMovies & TV1.99×
13ViolinMusic & Radio1.93×
14Bass guitarMusic & Radio1.91×
15Golf ChannelSports1.90×
16MetaphysicsBusiness & Career1.89×
17LumberHome & Garden1.84×
18CarpentryHome & Garden1.65×
19Anime conventionLiterature1.56×
20Electric guitarMusic & Radio1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Entertainment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Entertainment audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.31×
Urban LifestyleOPEN1.24×
IndulgenceJOY1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Entertainment audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.86×
Healthy LifestyleBALANCE0.99×
Quality AwarenessPREMIUM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Entertainment have in United States?

Entertainment has an estimated audience of 149,436,138 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Entertainment fans?

51.3% of Entertainment fans are female, 48.7% are male, with an average age of 38.7 years.

03

Which brands do Entertainment fans like most?

Entertainment fans show strongest brand affinity for Planet Fitness (2.28×), Diaper bag (2.85×), and Bass guitar (1.91×) over the country average.

04

Where do Entertainment fans live in United States?

Entertainment fans in United States are most concentrated in Texas (reach ~17M), California (reach ~17M), and Florida (reach ~11M). These three regions account for the largest share of the active audience.

05

What other brands do Entertainment fans also like?

Beyond Entertainment itself, the audience over-indexes on Diaper bag (2.85×), Bass guitar (1.91×), Metaphysics (1.89×), and Clarinet (2.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in United States

See Entertainment audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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