Entertainment Audience in United States
Entertainment has an estimated audience of 149,436,138 people in United States. 51.3% are female, 48.7% are male, average age 38.7. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, schwarzkopf, essie, Microblogging.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, schwarzkopf, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Entertainment audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Luxury Orientation, Sports Activity.
Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster
Demographics of Entertainment fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 38.7 |
| Estimated audience size | 149,436,138 |
Audience persona
The typical Entertainment fan in United States is balanced, around 38.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| schwarzkopf | 55.58× | Beauty & Wellness |
| essie | 54.39× | Beauty & Wellness |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Real Madrid C.F. | 5.45× | Sports |
| Income tax | 13.19× | Business & Career |
| Planet Fitness | 4.31× | Sports |
| Personal care | 4.75× | Health |
| Used car | 4.83× | Cars & Mobility |
| Golden State Warriors | 4.48× | Sports |
| Alpine skiing | 5.82× | Sports |
| Pet store | 4.27× | Pets & Animals |
| Anti-aging cream | 5.29× | Beauty & Wellness |
| Miami Heat | 4.92× | Sports |
| Nail salon | 5.46× | Beauty & Wellness |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Bass guitar | 3.64× | Music & Radio |
| Zalando Lounge | 123.41× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.53 |
| Sports Activity | POWER | 1.41 |
| LGBTQ+ Identity | OPEN | 1.34 |
| Urban Lifestyle | OPEN | 1.32 |
| Risk Appetite | THRILL | 1.24 |
| Travelling | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.5% |
| India | 6.5% |
See Entertainment audiences in other countries
More Lifestyle cluster audiences in United States
- Food and drink (182,612,063)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
- Arts and music (171,337,268)
How to read this data
Audience size is the estimated number of people in United States who actively search for Entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.