Carpentry Audience in United States

Carpentry logo

Carpentry has an estimated audience of 27,678,588 people in United States. 30.7% are female, 69.3% are male, average age 38.9. Top regions: California, Texas, Florida. Top brand affinities: Sports, Arts and music, Music, Movies, Food and drink.

The average Carpentry fan in United States is 38.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sports, Arts and music, Music, with strongest over-indexing on Sports (1.74× the country average). Demographically, the Carpentry audience skews more male with an average age of 38.9, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Carpentry fans

Demographic split for Carpentry audience in United States
MetricValue
Female30.7%
Male69.3%
Average age38.9
Estimated audience size27,678,588

Audience persona

The typical Carpentry fan in United States is more male, around 38.9 years old, with strong DIY Mentality tendencies and a notable affinity for Sports.

Top regions in United States

Top regions ranked by reach for Carpentry in United States
RegionReachAffinity
California3,935,6121.29×
Texas2,436,2641.02×
Florida2,046,8191.09×
New York1,817,5391.18×
Pennsylvania1,111,9271.19×
Illinois1,038,7311.13×
Georgia874,4311.03×
North Carolina868,9861.04×
Michigan820,9761.13×
New Jersey783,1441.11×
Ohio752,5740.88×
Virginia686,0911.02×
Massachusetts637,0021.17×
Washington621,8221.12×
Arizona584,5771.03×
Indiana533,3021.05×
Tennessee504,0430.91×
Maryland483,5401.02×
Wisconsin462,6391.11×
Missouri414,8280.93×
Minnesota392,5430.99×
Colorado391,5630.9×
Louisiana378,9261.06×
South Carolina378,8020.91×
Oregon343,0091.08×
Alabama336,1870.87×
Connecticut329,2021.19×
Kentucky318,8480.92×
Nevada277,0761.04×
Oklahoma252,2430.82×
Mississippi238,8381.05×
Utah228,7460.92×
Arkansas215,3350.94×
Iowa213,0660.93×
Kansas190,2440.87×
Hawaii140,4731.18×
Idaho125,8980.91×
Nebraska122,4190.88×
New Mexico119,8680.86×
Maine113,3611.14×
West Virginia111,0460.86×
New Hampshire104,4830.96×
Rhode Island89,3731.01×
Washington, District of Columbia71,0810.85×
Delaware68,4160.9×
Montana62,0100.81×
South Dakota60,8920.95×
Alaska56,6880.96×
North Dakota46,7260.82×
Vermont45,1710.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Carpentry audience
BrandAffinityCategory
Sports1.74×Sports
Arts and music1.74×Arts & Culture
Music1.67×Business & Career
Movies1.66×Movies & TV
Food and drink1.51×Food & Beverages
Reading1.58×Literature
Entertainment1.65×Movies & TV
Pets1.62×Pets & Animals
Games1.58×Games
Consumer electronics1.54×Technology & Electronics
Adventure2.25×Travel & Leisure
Motor vehicle2.34×Cars & Mobility
Live events1.5×Music & Radio
Popular music2.11×Music & Radio
Garden2.06×Home & Garden
Manufacturing2.12×Business & Career
College football2.4×Sports
Home repair2.53×Home & Garden
Wildlife1.96×Travel & Leisure
Comic book2.42×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Carpentry audience
TraitClusterScore
DIY MentalityTHRILL2.58
Design AffinityPREMIUM1.44
Luxury OrientationPREMIUM1.43
PatriotismCONSERVATISM1.36
Need for SecurityCONSERVATISM1.34
Quality AwarenessPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Carpentry
CountryShare
United States23.7%
United Kingdom6.2%
Germany4.8%

See Carpentry audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Carpentry have in United States?

Carpentry has an estimated audience of 27,678,588 people in United States, concentrated in California and Texas.

What is the gender split and age of Carpentry fans?

30.7% of Carpentry fans are female, 69.3% are male, with an average age of 38.9 years.

Which brands do Carpentry fans like most?

Carpentry fans show strongest brand affinity for Sports (1.74×), Arts and music (1.74×), and Music (1.67×) over the country average.

Where do Carpentry fans live in United States?

Carpentry fans in United States are most concentrated in California (reach 3,935,612), Texas (reach 2,436,264), and Florida (reach 2,046,819). These three regions account for the largest share of the active audience.

What other brands do Carpentry fans also like?

Beyond Carpentry itself, the audience over-indexes on Arts and music (1.74×), Music (1.67×), Movies (1.66×), and Food and drink (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Carpentry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.