Rascasse Audience Intelligence

Carpentry Audience in United States

A data profile of the people who buy, follow and care about Carpentry in United States — modelled from more than twelve digital signal sources. Carpentry has an estimated audience of 27,678,588 people in United States.

#723among Topic in United States#75in Home & Garden

The average Carpentry fan in United States is 38.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sports, Arts and music, Music, with strongest over-indexing on Sports (1.74× the country average).

Demographically, the Carpentry audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Carpentry fan in United States is more male, around 38.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Sports.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carpentry profile in United States.

Audience size
27.7M
in United States
Gender
30.7%♀
69.3% male
Age
38.9
average years
Country rank
#1056
Topic in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Carpentry fans

30.7% are female, 69.3% are male, average age 38.9.

Fig. 02

Gender split

30.7%
Female
69.3%
Male
Demographic split for Carpentry audience in United States
MetricValue
Female30.7%
Male69.3%
Average age38.9
Estimated audience size27,678,588
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Carpentry audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3920%
40-4920%
50+20%
Fig. 04

Worldwide distribution

23.7%

of the worldwide Carpentry audience comes from United States.

Worldwide audience distribution share by country for Carpentry
CountryShare
United States23.7%
United Kingdom6.2%
Germany4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carpentry audience in United States is strongest.

Fig. 05

Top regions by affinity

Carpentry fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~80K1.93×
02Pennsylvania~1M1.21×
03South Dakota~80K1.19×
04Hawaii~100K1.17×
05California~3.5M1.15×
06Ohio~1M1.13×
07Connecticut~300K1.11×
08Mississippi~300K1.11×
09Maine~100K1.11×
10Oregon~300K1.08×
11Kansas~200K1.08×
12Michigan~800K1.07×
13New York~1.5M1.06×
14Illinois~1M1.06×
15Massachusetts~600K1.06×
16Indiana~500K1.05×
17New Jersey~700K1.03×
18Louisiana~400K1.03×
19Wisconsin~400K1.02×
20Alaska~60K1.02×
21Washington~600K1.01×
22Minnesota~400K1.01×
23Iowa~200K1.01×
24North Carolina~800K1.00×
25Rhode Island~90K0.99×
26Texas~2.5M0.98×
27Florida~2M0.98×
28Georgia~800K0.98×
29Maryland~500K0.98×
30Delaware~70K0.98×
31Virginia~600K0.96×
32Nevada~300K0.96×
33New Hampshire~100K0.96×
34Arizona~500K0.95×
35Arkansas~200K0.94×
36North Dakota~50K0.94×
37Missouri~400K0.93×
38Tennessee~500K0.91×
39Nebraska~100K0.91×
40Colorado~400K0.90×
41Kentucky~300K0.90×
42Idaho~100K0.88×
43West Virginia~100K0.87×
44South Carolina~400K0.86×
45Alabama~300K0.86×
46Utah~200K0.85×
47New Mexico~100K0.84×
48Washington, District of Columbia~70K0.83×
49Oklahoma~300K0.82×
50Montana~60K0.82×
Fig. 06

Affinity by region

Affinity by region — Carpentry, United States
0.82×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carpentry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carpentry audience
#·InterestCategoryAffinity×
01Home repairHome & Garden2.53×
02Comic bookLiterature2.42×
03College footballSports2.40×
04Motor vehicleCars & Mobility2.34×
05AdventureTravel & Leisure2.25×
06ManufacturingBusiness & Career2.12×
07Popular musicMusic & Radio2.11×
08GardenHome & Garden2.06×
09WildlifeTravel & Leisure1.96×
10SportsSports1.74×
11Arts and musicArts & Culture1.74×
12MusicBusiness & Career1.67×
13MoviesMovies & TV1.66×
14EntertainmentMovies & TV1.65×
15PetsPets & Animals1.62×
16ReadingLiterature1.58×
17GamesGames1.58×
18Consumer electronicsTechnology & Electronics1.54×
19Food and drinkFood & Beverages1.51×
20Live eventsMusic & Radio1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carpentry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carpentry audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.24×
Convenience OrientationPREMIUM1.20×
Career OrientationPOWER1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carpentry audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.73×
Quality AwarenessPREMIUM0.73×
MindfulnessBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Carpentry have in United States?

Carpentry has an estimated audience of 27,678,588 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Carpentry fans?

30.7% of Carpentry fans are female, 69.3% are male, with an average age of 38.9 years.

03

Which brands do Carpentry fans like most?

Carpentry fans show strongest brand affinity for Sports (1.74×), Arts and music (1.74×), and Music (1.67×) over the country average.

04

Where do Carpentry fans live in United States?

Carpentry fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Carpentry fans also like?

Beyond Carpentry itself, the audience over-indexes on Arts and music (1.74×), Music (1.67×), Movies (1.66×), and Food and drink (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Carpentry audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Carpentry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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