Rascasse Audience Intelligence

Carpentry Audience in Germany

A data profile of the people who buy, follow and care about Carpentry in Germany — modelled from more than twelve digital signal sources. Carpentry has an estimated audience of 5,583,357 people in Germany.

#560among Topic in Germany#66in Home & Garden

The average Carpentry fan in Germany is 38.4 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include FC Bayern Munich, Bundesliga, Sports, with strongest over-indexing on FC Bayern Munich (2.12× the country average).

Demographically, the Carpentry audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Need for Security, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Carpentry fan in Germany is more male, around 38.4 years old, with strong Need for Security tendencies and a notable affinity for FC Bayern Munich.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carpentry profile in Germany.

Audience size
5.6M
in Germany
Gender
31.5%♀
68.5% male
Age
38.4
average years
Country rank
#893
Topic in Germany
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Carpentry fans

31.5% are female, 68.5% are male, average age 38.4.

Fig. 02

Gender split

31.5%
Female
68.5%
Male
Demographic split for Carpentry audience in Germany
MetricValue
Female31.5%
Male68.5%
Average age38.4
Estimated audience size5,583,357
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Carpentry audience in Germany
Age bracketShare%
16-1920%
20-2920%
30-3922%
40-4921%
50+17%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Carpentry audience comes from Germany.

Worldwide audience distribution share by country for Carpentry
CountryShare
United States23.7%
United Kingdom6.2%
Germany4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carpentry audience in Germany is strongest.

Fig. 05

Top regions by affinity

Carpentry fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~400K1.88×
02Bayern~1.5M1.74×
03Niedersachsen~700K1.23×
04Baden-Württemberg~900K1.22×
05Hamburg~100K1.04×
06Thüringen~100K1.01×
07Rheinland-Pfalz~300K0.97×
08Sachsen~300K0.97×
09Bremen~50K0.97×
10Hessen~400K0.91×
11Brandenburg~200K0.87×
12Berlin~200K0.85×
13Nordrhein-Westfalen~1M0.83×
14Mecklenburg-Vorpommern~90K0.83×
15Saarland~50K0.75×
16Sachsen-Anhalt~100K0.68×
Fig. 06

Affinity by region

Affinity by region — Carpentry, Germany
0.68×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carpentry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carpentry audience
#·InterestCategoryAffinity×
01Motor vehicleCars & Mobility2.46×
02Real Madrid C.F.Sports2.43×
03FC Bayern MunichSports2.12×
04UEFA Champions LeagueSports2.12×
05BundesligaSports2.10×
06TikTokInternet & Social Media1.87×
07Harry PotterMovies & TV1.85×
08Borussia DortmundSports1.80×
09VehiclesCars & Mobility1.79×
10ComputersTechnology & Electronics1.76×
11SportsSports1.72×
12GamesGames1.70×
13FIFA World CupSports1.65×
14MusicBusiness & Career1.64×
15MoviesMovies & TV1.63×
16Outdoor recreationSports1.60×
17EntertainmentMovies & TV1.59×
18Arts and musicArts & Culture1.55×
19ShoppingShopping1.54×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carpentry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carpentry audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.82×
Risk AppetiteTHRILL1.78×
DIY MentalityTHRILL1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carpentry audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE1.27×
CreativityOPEN1.37×
IndividualismJOY1.40×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Carpentry have in Germany?

Carpentry has an estimated audience of 5,583,357 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Carpentry fans?

31.5% of Carpentry fans are female, 68.5% are male, with an average age of 38.4 years.

03

Which brands do Carpentry fans like most?

Carpentry fans show strongest brand affinity for FC Bayern Munich (2.12×), Bundesliga (2.1×), and Sports (1.72×) over the country average.

04

Where do Carpentry fans live in Germany?

Carpentry fans in Germany are most concentrated in Bayern (reach ~1.5M), Nordrhein-Westfalen (reach ~1M), and Baden-Württemberg (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Carpentry fans also like?

Beyond Carpentry itself, the audience over-indexes on Bundesliga (2.1×), Sports (1.72×), Entertainment (1.59×), and Vehicles (1.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Carpentry audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Carpentry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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