Carpentry Audience in Germany
Carpentry has an estimated audience of 5,583,357 people in Germany. 31.5% are female, 68.5% are male, average age 38.4. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Borussia Dortmund, FC Bayern Munich, Bundesliga, Sports, Entertainment.
The average Carpentry fan in Germany is 38.4 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Borussia Dortmund, FC Bayern Munich, Bundesliga, with strongest over-indexing on Borussia Dortmund (1.8× the country average). Demographically, the Carpentry audience skews more male with an average age of 38.4, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Carpentry fans
| Metric | Value |
|---|---|
| Female | 31.5% |
| Male | 68.5% |
| Average age | 38.4 |
| Estimated audience size | 5,583,357 |
Audience persona
The typical Carpentry fan in Germany is more male, around 38.4 years old, with strong DIY Mentality tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,765,125 | 1.97× |
| Baden-Württemberg | 1,016,252 | 1.33× |
| Nordrhein-Westfalen | 746,743 | 0.61× |
| Niedersachsen | 721,728 | 1.33× |
| Schleswig-Holstein | 404,387 | 2.02× |
| Hessen | 313,194 | 0.74× |
| Rheinland-Pfalz | 269,937 | 0.96× |
| Sachsen | 257,329 | 0.94× |
| Brandenburg | 157,529 | 0.91× |
| Berlin | 148,540 | 0.6× |
| Thüringen | 127,163 | 0.89× |
| Hamburg | 117,475 | 0.93× |
| Mecklenburg-Vorpommern | 94,221 | 0.88× |
| Sachsen-Anhalt | 73,907 | 0.51× |
| Bremen | 42,344 | 0.89× |
| Saarland | 33,467 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.8× | Sports |
| FC Bayern Munich | 2.12× | Sports |
| Bundesliga | 2.1× | Sports |
| Sports | 1.72× | Sports |
| Entertainment | 1.59× | Movies & TV |
| Vehicles | 1.79× | Cars & Mobility |
| Harry Potter | 1.85× | Movies & TV |
| Music | 1.64× | Business & Career |
| TikTok | 1.87× | Internet & Social Media |
| Motor vehicle | 2.46× | Cars & Mobility |
| Business and industry | 1.51× | Business & Career |
| Arts and music | 1.55× | Arts & Culture |
| Computers | 1.76× | Technology & Electronics |
| Movies | 1.63× | Movies & TV |
| UEFA Champions League | 2.12× | Sports |
| Shopping | 1.54× | Shopping |
| Games | 1.7× | Games |
| Outdoor recreation | 1.6× | Sports |
| Real Madrid C.F. | 2.43× | Sports |
| Design | 1.58× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.26 |
| Design Affinity | PREMIUM | 1.44 |
| Luxury Orientation | PREMIUM | 1.37 |
| Sustainability | BALANCE | 1.27 |
| Patriotism | CONSERVATISM | 1.24 |
| Sports Activity | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.7% |
| United Kingdom | 6.2% |
| Germany | 4.8% |
See Carpentry audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Carpentry have in Germany?
Carpentry has an estimated audience of 5,583,357 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Carpentry fans?
31.5% of Carpentry fans are female, 68.5% are male, with an average age of 38.4 years.
Which brands do Carpentry fans like most?
Carpentry fans show strongest brand affinity for Borussia Dortmund (1.8×), FC Bayern Munich (2.12×), and Bundesliga (2.1×) over the country average.
Where do Carpentry fans live in Germany?
Carpentry fans in Germany are most concentrated in Bayern (reach 1,765,125), Baden-Württemberg (reach 1,016,252), and Nordrhein-Westfalen (reach 746,743). These three regions account for the largest share of the active audience.
What other brands do Carpentry fans also like?
Beyond Carpentry itself, the audience over-indexes on FC Bayern Munich (2.12×), Bundesliga (2.1×), Sports (1.72×), and Entertainment (1.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Carpentry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.