Vehicles Audience in Germany
Vehicles has an estimated audience of 31,249,664 people in Germany. 45.8% are female, 54.2% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Engine, Auto maintenance, Sport bike, Motorcycle club, Fishing reel.
The average Vehicles fan in Germany is 39.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Engine, Auto maintenance, Sport bike, with strongest over-indexing on Engine (1.53× the country average). Demographically, the Vehicles audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Lifestyle cluster
Demographics of Vehicles fans
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 39.2 |
| Estimated audience size | 31,249,664 |
Audience persona
The typical Vehicles fan in Germany is balanced, around 39.2 years old, with strong Indulgence tendencies and a notable affinity for Engine.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 6,450,162 | 0.94× |
| Bayern | 5,623,168 | 1.12× |
| Baden-Württemberg | 4,478,944 | 1.05× |
| Hessen | 4,015,003 | 1.69× |
| Niedersachsen | 2,831,413 | 0.93× |
| Berlin | 1,782,332 | 1.28× |
| Rheinland-Pfalz | 1,629,165 | 1.04× |
| Sachsen | 1,335,917 | 0.87× |
| Brandenburg | 1,007,143 | 1.04× |
| Schleswig-Holstein | 932,085 | 0.83× |
| Hamburg | 708,314 | 1× |
| Thüringen | 647,822 | 0.81× |
| Sachsen-Anhalt | 608,400 | 0.75× |
| Mecklenburg-Vorpommern | 565,663 | 0.95× |
| Saarland | 304,396 | 0.79× |
| Bremen | 252,385 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Engine | 1.53× | Cars & Mobility |
| Auto maintenance | 1.75× | Cars & Mobility |
| Sport bike | 1.66× | Cars & Mobility |
| Motorcycle club | 1.59× | Cars & Mobility |
| Fishing reel | 1.79× | Sports |
| Motorcycle accessories | 1.65× | Cars & Mobility |
| Otaku | 1.81× | Literature |
| Motorcycle helmet | 1.59× | Cars & Mobility |
| Welding | 1.51× | Home & Garden |
| Max Verstappen | 1.78× | Sports |
| Road trip | 1.63× | Travel & Leisure |
| Kawasaki | 1.67× | Cars & Mobility |
| Auto show | 1.72× | Cars & Mobility |
| Freestyle Motocross | 1.77× | Sports |
| Endurocross | 1.82× | Cars & Mobility |
| Porsche 911 | 1.6× | Cars & Mobility |
| Flight training | 1.64× | Business & Career |
| Aftermarket (automotive) | 1.8× | Cars & Mobility |
| Off-road racing | 1.54× | Cars & Mobility |
| JP Performance | 1.97× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.13 |
| Luxury Orientation | PREMIUM | 1.03 |
| Sports Activity | POWER | 1.01 |
| Career Orientation | POWER | 0.96 |
| Price Sensitivity | PREMIUM | 0.92 |
| Convenience Orientation | PREMIUM | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 6.3% |
| Italy | 4.5% |
See Vehicles audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Vehicles have in Germany?
Vehicles has an estimated audience of 31,249,664 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vehicles fans?
45.8% of Vehicles fans are female, 54.2% are male, with an average age of 39.2 years.
Which brands do Vehicles fans like most?
Vehicles fans show strongest brand affinity for Engine (1.53×), Auto maintenance (1.75×), and Sport bike (1.66×) over the country average.
Where do Vehicles fans live in Germany?
Vehicles fans in Germany are most concentrated in Nordrhein-Westfalen (reach 6,450,162), Bayern (reach 5,623,168), and Baden-Württemberg (reach 4,478,944). These three regions account for the largest share of the active audience.
What other brands do Vehicles fans also like?
Beyond Vehicles itself, the audience over-indexes on Auto maintenance (1.75×), Sport bike (1.66×), Motorcycle club (1.59×), and Fishing reel (1.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vehicles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.