Rascasse Audience Intelligence

Vehicles Audience in Germany

A data profile of the people who buy, follow and care about Vehicles in Germany — modelled from more than twelve digital signal sources. Vehicles has an estimated audience of 31,249,664 people in Germany.

#16among Lifestyle cluster in Germany#17among Topic in Germany#1in Cars & Mobility

The average Vehicles fan in Germany is 39.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Engine, Auto maintenance, Sport bike, with strongest over-indexing on Engine (1.53× the country average).

Demographically, the Vehicles audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Need for Security, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vehicles fan in Germany is balanced, around 39.2 years old, with strong Need for Security tendencies and a notable affinity for Engine.

Category: Cars & Mobility · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vehicles profile in Germany.

Audience size
31.2M
in Germany
Gender
45.8%♀
54.2% male
Age
39.2
average years
Country rank
#28
Topic in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vehicles fans

45.8% are female, 54.2% are male, average age 39.2.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for Vehicles audience in Germany
MetricValue
Female45.8%
Male54.2%
Average age39.2
Estimated audience size31,249,664
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Vehicles audience in Germany
Age bracketShare%
16-1920%
20-2918%
30-3920%
40-4923%
50+19%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Vehicles audience comes from Germany.

Worldwide audience distribution share by country for Vehicles
CountryShare
United States18.6%
Japan6.3%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vehicles audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vehicles fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~4M1.63×
02Berlin~1.5M1.19×
03Bayern~5.5M1.07×
04Rheinland-Pfalz~1.5M1.06×
05Brandenburg~1M1.04×
06Baden-Württemberg~4.5M1.02×
07Hamburg~700K0.99×
08Mecklenburg-Vorpommern~600K0.99×
09Bremen~300K0.99×
10Nordrhein-Westfalen~6.5M0.92×
11Niedersachsen~3M0.92×
12Saarland~300K0.91×
13Sachsen~1.5M0.90×
14Schleswig-Holstein~1M0.87×
15Thüringen~700K0.87×
16Sachsen-Anhalt~700K0.83×
Fig. 06

Affinity by region

Affinity by region — Vehicles, Germany
0.83×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vehicles audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vehicles audience
#·InterestCategoryAffinity×
01JP PerformanceCars & Mobility1.97×
02EndurocrossCars & Mobility1.82×
03OtakuLiterature1.81×
04Aftermarket (automotive)Cars & Mobility1.80×
05Fishing reelSports1.79×
06Max VerstappenSports1.78×
07Freestyle MotocrossSports1.77×
08Auto maintenanceCars & Mobility1.75×
09Auto showCars & Mobility1.72×
10KawasakiCars & Mobility1.67×
11Sport bikeCars & Mobility1.66×
12Motorcycle accessoriesCars & Mobility1.65×
13Flight trainingBusiness & Career1.64×
14Road tripTravel & Leisure1.63×
15Porsche 911Cars & Mobility1.60×
16Motorcycle clubCars & Mobility1.59×
17Motorcycle helmetCars & Mobility1.59×
18Off-road racingCars & Mobility1.54×
19EngineCars & Mobility1.53×
20WeldingHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vehicles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vehicles audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.04×
Risk AppetiteTHRILL0.99×
Luxury OrientationPREMIUM0.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vehicles audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.76×
CreativityOPEN0.77×
SpiritualityBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vehicles have in Germany?

Vehicles has an estimated audience of 31,249,664 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Vehicles fans?

45.8% of Vehicles fans are female, 54.2% are male, with an average age of 39.2 years.

03

Which brands do Vehicles fans like most?

Vehicles fans show strongest brand affinity for Engine (1.53×), Auto maintenance (1.75×), and Sport bike (1.66×) over the country average.

04

Where do Vehicles fans live in Germany?

Vehicles fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~6.5M), Bayern (reach ~5.5M), and Baden-Württemberg (reach ~4.5M). These three regions account for the largest share of the active audience.

05

What other brands do Vehicles fans also like?

Beyond Vehicles itself, the audience over-indexes on Auto maintenance (1.75×), Sport bike (1.66×), Motorcycle club (1.59×), and Fishing reel (1.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Germany

See Vehicles audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vehicles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →