Rascasse Audience Intelligence

Fishing reel Audience in Germany

A data profile of the people who buy, follow and care about Fishing reel in Germany — modelled from more than twelve digital signal sources. Fishing reel has an estimated audience of 3,589,492 people in Germany.

#1045among Topic in Germany#137in Sports

The average Fishing reel fan in Germany is 37.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Shellfish, Angling, Wood carving, with strongest over-indexing on Shellfish (20.12× the country average).

Demographically, the Fishing reel audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fishing reel fan in Germany is more male, around 37.8 years old, with strong Risk Appetite tendencies and a notable affinity for Shellfish.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fishing reel profile in Germany.

Audience size
3.6M
in Germany
Gender
33.4%♀
66.6% male
Age
37.8
average years
Country rank
#1695
Topic in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fishing reel fans

33.4% are female, 66.6% are male, average age 37.8.

Fig. 02

Gender split

33.4%
Female
66.6%
Male
Demographic split for Fishing reel audience in Germany
MetricValue
Female33.4%
Male66.6%
Average age37.8
Estimated audience size3,589,492
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Fishing reel audience in Germany
Age bracketShare%
16-1923%
20-2920%
30-3921%
40-4920%
50+17%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Fishing reel audience comes from Germany.

Worldwide audience distribution share by country for Fishing reel
CountryShare
United States29.4%
Japan9.2%
India6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fishing reel audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fishing reel fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~100K2.05×
02Brandenburg~200K1.54×
03Sachsen-Anhalt~100K1.46×
04Schleswig-Holstein~100K1.09×
05Niedersachsen~400K1.04×
06Bremen~30K0.99×
07Sachsen~200K0.96×
08Berlin~200K0.96×
09Saarland~40K0.88×
10Thüringen~80K0.87×
11Hamburg~70K0.87×
12Rheinland-Pfalz~100K0.82×
13Nordrhein-Westfalen~600K0.79×
14Bayern~400K0.71×
15Baden-Württemberg~300K0.68×
16Hessen~200K0.65×
Fig. 06

Affinity by region

Affinity by region — Fishing reel, Germany
0.65×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fishing reel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fishing reel audience
#·InterestCategoryAffinity×
01ShellfishFood & Beverages20.12×
02Honda HR-VCars & Mobility15.71×
03AnglingSports14.04×
04Wood carvingHome & Garden8.04×
05Subcompact carCars & Mobility6.70×
06Giro d'ItaliaSports5.09×
07SnorkelingSports4.52×
08Non-alcoholic beverageFood & Beverages4.17×
09Automotive lightingCars & Mobility4.06×
10Family carCars & Mobility4.05×
11CleanlinessHome & Garden4.01×
12Vintage carCars & Mobility3.64×
13Epic GamesGames3.62×
14ScootersCars & Mobility2.94×
15FishingSports2.88×
16SkyscannerTravel & Leisure2.86×
17AutoScout24Cars & Mobility2.05×
18VehiclesCars & Mobility1.79×
19HornbachShopping1.78×
20AirbnbTravel & Leisure1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fishing reel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fishing reel audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.71×
PatriotismCONSERVATISM1.58×
Pet OwnershipJOY1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fishing reel audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.55×
Price SensitivityPREMIUM0.67×
Convenience OrientationPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fishing reel have in Germany?

Fishing reel has an estimated audience of 3,589,492 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fishing reel fans?

33.4% of Fishing reel fans are female, 66.6% are male, with an average age of 37.8 years.

03

Which brands do Fishing reel fans like most?

Fishing reel fans show strongest brand affinity for Shellfish (20.12×), Angling (14.04×), and Wood carving (8.04×) over the country average.

04

Where do Fishing reel fans live in Germany?

Fishing reel fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Niedersachsen (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Fishing reel fans also like?

Beyond Fishing reel itself, the audience over-indexes on Angling (14.04×), Wood carving (8.04×), Vehicles (1.79×), and Honda HR-V (15.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Fishing reel audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fishing reel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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