Automotive lighting Audience in Germany
Automotive lighting has an estimated audience of 2,590,664 people in Germany. 22.8% are female, 77.2% are male, average age 36.8. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Pep Boys, Fishing float, AutoScout24, Headlamp, Window blind.
The average Automotive lighting fan in Germany is 36.8 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Pep Boys, Fishing float, AutoScout24, with strongest over-indexing on Pep Boys (31.71× the country average). Demographically, the Automotive lighting audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Automotive lighting fans
| Metric | Value |
|---|---|
| Female | 22.8% |
| Male | 77.2% |
| Average age | 36.8 |
| Estimated audience size | 2,590,664 |
Audience persona
The typical Automotive lighting fan in Germany is more male, around 36.8 years old, with strong Need for Security tendencies and a notable affinity for Pep Boys.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 718,903 | 2.03× |
| Bayern | 404,886 | 0.97× |
| Nordrhein-Westfalen | 380,681 | 0.67× |
| Hessen | 212,005 | 1.07× |
| Thüringen | 173,135 | 2.62× |
| Niedersachsen | 153,373 | 0.61× |
| Sachsen | 85,123 | 0.67× |
| Rheinland-Pfalz | 73,914 | 0.57× |
| Berlin | 55,974 | 0.48× |
| Sachsen-Anhalt | 47,718 | 0.71× |
| Schleswig-Holstein | 44,685 | 0.48× |
| Brandenburg | 44,227 | 0.55× |
| Mecklenburg-Vorpommern | 41,968 | 0.85× |
| Saarland | 41,720 | 1.31× |
| Bremen | 40,942 | 1.85× |
| Hamburg | 31,855 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pep Boys | 31.71× | Shopping |
| Fishing float | 7.73× | Sports |
| AutoScout24 | 2.75× | Cars & Mobility |
| Headlamp | 9.74× | Cars & Mobility |
| Window blind | 6.56× | Home & Garden |
| FRITZ!Box | 2.81× | Technology & Electronics |
| Used Cars | 3.46× | Cars & Mobility |
| Suspension (vehicle) | 5.43× | Cars & Mobility |
| Berkley (fishing) | 13.66× | Sports |
| Fishing reel | 4.06× | Sports |
| Wild fisheries | 8.73× | Travel & Leisure |
| Hand tool | 3.29× | Home & Garden |
| Topwater fishing lure | 13.57× | |
| Wetter.com | 1.93× | Home & Garden |
| Bauhaus | 1.76× | Shopping |
| Hornbach | 1.85× | Shopping |
| Google Maps | 1.82× | Internet & Social Media |
| Fishing rod | 4.6× | Sports |
| Tire | 2.33× | Cars & Mobility |
| EBay | 1.54× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.87 |
| DIY Mentality | THRILL | 1.36 |
| Patriotism | CONSERVATISM | 1.25 |
| Pet Ownership | JOY | 1.14 |
| Luxury Orientation | PREMIUM | 1.14 |
| Convenience Orientation | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| Germany | 7.5% |
| India | 5.0% |
See Automotive lighting audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Automotive lighting have in Germany?
Automotive lighting has an estimated audience of 2,590,664 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Automotive lighting fans?
22.8% of Automotive lighting fans are female, 77.2% are male, with an average age of 36.8 years.
Which brands do Automotive lighting fans like most?
Automotive lighting fans show strongest brand affinity for Pep Boys (31.71×), Fishing float (7.73×), and AutoScout24 (2.75×) over the country average.
Where do Automotive lighting fans live in Germany?
Automotive lighting fans in Germany are most concentrated in Baden-Württemberg (reach 718,903), Bayern (reach 404,886), and Nordrhein-Westfalen (reach 380,681). These three regions account for the largest share of the active audience.
What other brands do Automotive lighting fans also like?
Beyond Automotive lighting itself, the audience over-indexes on Fishing float (7.73×), AutoScout24 (2.75×), Headlamp (9.74×), and Window blind (6.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Automotive lighting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.