Rascasse Audience Intelligence

Automotive lighting Audience in Germany

A data profile of the people who buy, follow and care about Automotive lighting in Germany — modelled from more than twelve digital signal sources. Automotive lighting has an estimated audience of 2,590,664 people in Germany.

#1527among Topic in Germany#129in Cars & Mobility

The average Automotive lighting fan in Germany is 36.8 years old, more male, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include Pep Boys, Fishing float, AutoScout24, with strongest over-indexing on Pep Boys (31.71× the country average).

Demographically, the Automotive lighting audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Automotive lighting fan in Germany is more male, around 36.8 years old, with strong Need for Security tendencies and a notable affinity for Pep Boys.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Automotive lighting profile in Germany.

Audience size
2.6M
in Germany
Gender
22.8%♀
77.2% male
Age
36.8
average years
Country rank
#2537
Topic in Germany
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Automotive lighting fans

22.8% are female, 77.2% are male, average age 36.8.

Fig. 02

Gender split

22.8%
Female
77.2%
Male
Demographic split for Automotive lighting audience in Germany
MetricValue
Female22.8%
Male77.2%
Average age36.8
Estimated audience size2,590,664
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Automotive lighting audience in Germany
Age bracketShare%
16-1928%
20-2917%
30-3919%
40-4919%
50+16%
Fig. 04

Worldwide distribution

7.5%

of the worldwide Automotive lighting audience comes from Germany.

Worldwide audience distribution share by country for Automotive lighting
CountryShare
United States21.7%
Germany7.5%
India5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Automotive lighting audience in Germany is strongest.

Fig. 05

Top regions by affinity

Automotive lighting fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~700K1.99×
02Thüringen~100K1.65×
03Bremen~30K1.31×
04Bayern~500K1.13×
05Saarland~40K1.10×
06Mecklenburg-Vorpommern~50K1.02×
07Hessen~200K0.98×
08Sachsen-Anhalt~60K0.96×
09Brandenburg~70K0.90×
10Hamburg~50K0.86×
11Sachsen~100K0.85×
12Schleswig-Holstein~80K0.85×
13Rheinland-Pfalz~100K0.84×
14Berlin~100K0.84×
15Niedersachsen~200K0.78×
16Nordrhein-Westfalen~400K0.75×
Fig. 06

Affinity by region

Affinity by region — Automotive lighting, Germany
0.75×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Automotive lighting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Automotive lighting audience
#·InterestCategoryAffinity×
01Pep BoysShopping31.71×
02Berkley (fishing)Sports13.66×
03Topwater fishing lureTopic13.57×
04HeadlampCars & Mobility9.74×
05Wild fisheriesTravel & Leisure8.73×
06Fishing floatSports7.73×
07Window blindHome & Garden6.56×
08Suspension (vehicle)Cars & Mobility5.43×
09Fishing rodSports4.60×
10Fishing lineSports4.37×
11Fishing reelSports4.06×
12Used CarsCars & Mobility3.46×
13Hand toolHome & Garden3.29×
14FRITZ!BoxTechnology & Electronics2.81×
15AutoScout24Cars & Mobility2.75×
16TireCars & Mobility2.33×
17HornbachShopping1.85×
18Google MapsInternet & Social Media1.82×
19BauhausShopping1.76×
20EBayShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Automotive lighting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Automotive lighting audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.03×
PatriotismCONSERVATISM1.39×
DIY MentalityTHRILL1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Automotive lighting audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.52×
MindfulnessBALANCE0.55×
Risk AppetiteTHRILL0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Automotive lighting have in Germany?

Automotive lighting has an estimated audience of 2,590,664 people in Germany, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of Automotive lighting fans?

22.8% of Automotive lighting fans are female, 77.2% are male, with an average age of 36.8 years.

03

Which brands do Automotive lighting fans like most?

Automotive lighting fans show strongest brand affinity for Pep Boys (31.71×), Fishing float (7.73×), and AutoScout24 (2.75×) over the country average.

04

Where do Automotive lighting fans live in Germany?

Automotive lighting fans in Germany are most concentrated in Baden-Württemberg (reach ~700K), Bayern (reach ~500K), and Nordrhein-Westfalen (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Automotive lighting fans also like?

Beyond Automotive lighting itself, the audience over-indexes on Fishing float (7.73×), AutoScout24 (2.75×), Headlamp (9.74×), and Window blind (6.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Automotive lighting audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Automotive lighting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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