Rascasse Audience Intelligence

Suspension (vehicle) Audience in Germany

A data profile of the people who buy, follow and care about Suspension (vehicle) in Germany — modelled from more than twelve digital signal sources. Suspension (vehicle) has an estimated audience of 2,103,041 people in Germany.

#1853among Topic in Germany#157in Cars & Mobility

The average Suspension (vehicle) fan in Germany is 35.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Automotive lighting, AutoScout24, Engine, with strongest over-indexing on Automotive lighting (8.7× the country average).

Demographically, the Suspension (vehicle) audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Need for Security, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Suspension (vehicle) fan in Germany is more male, around 35.6 years old, with strong Need for Security tendencies and a notable affinity for Automotive lighting.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Suspension (vehicle) profile in Germany.

Audience size
2.1M
in Germany
Gender
18.0%♀
82.0% male
Age
35.6
average years
Country rank
#3189
Topic in Germany
Fig. 01

Search interest · 12-month trend

+67%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Suspension (vehicle) fans

18.0% are female, 82.0% are male, average age 35.6.

Fig. 02

Gender split

18.0%
Female
82.0%
Male
Demographic split for Suspension (vehicle) audience in Germany
MetricValue
Female18.0%
Male82.0%
Average age35.6
Estimated audience size2,103,041
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Suspension (vehicle) audience in Germany
Age bracketShare%
16-1928%
20-2920%
30-3921%
40-4918%
50+12%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Suspension (vehicle) audience comes from Germany.

Worldwide audience distribution share by country for Suspension (vehicle)
CountryShare
United States22.0%
Brazil5.7%
Germany4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Suspension (vehicle) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Suspension (vehicle) fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~70K1.03×
02Thüringen~60K1.03×
03Baden-Württemberg~300K1.01×
04Hessen~200K1.01×
05Rheinland-Pfalz~100K1.01×
06Mecklenburg-Vorpommern~40K1.01×
07Bremen~20K1.01×
08Sachsen~100K1.00×
09Saarland~30K1.00×
10Niedersachsen~200K0.99×
11Berlin~90K0.99×
12Schleswig-Holstein~80K0.99×
13Nordrhein-Westfalen~400K0.97×
14Bayern~300K0.97×
15Hamburg0.00×
16Sachsen-Anhalt0.00×
Fig. 06

Affinity by region

Affinity by region — Suspension (vehicle), Germany
0.97×1.00×1.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Suspension (vehicle) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Suspension (vehicle) audience
#·InterestCategoryAffinity×
01Rest areaHome & Garden16.37×
02Automotive lightingCars & Mobility8.70×
03UzbekistanTravel & Leisure7.96×
04HeadlampCars & Mobility7.25×
05Used CarsCars & Mobility4.08×
06WeldingHome & Garden3.78×
07EngineCars & Mobility3.69×
08All-terrain vehicleCars & Mobility3.65×
09Fishing reelSports3.64×
10Auto mechanicCars & Mobility3.57×
11Auto maintenanceCars & Mobility3.26×
12Hand toolHome & Garden3.23×
13TireCars & Mobility3.19×
14AutoScout24Cars & Mobility3.06×
15Automotive designBusiness & Career2.97×
16Mechanical engineeringBusiness & Career2.75×
17FRITZ!BoxTechnology & Electronics2.60×
18RVsCars & Mobility2.41×
19Škoda AutoCars & Mobility2.38×
20Used carCars & Mobility2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Suspension (vehicle) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Suspension (vehicle) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.98×
DIY MentalityTHRILL1.26×
PatriotismCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Suspension (vehicle) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.71×
Healthy LifestyleBALANCE0.76×
CreativityOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Suspension (vehicle) have in Germany?

Suspension (vehicle) has an estimated audience of 2,103,041 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Suspension (vehicle) fans?

18.0% of Suspension (vehicle) fans are female, 82.0% are male, with an average age of 35.6 years.

03

Which brands do Suspension (vehicle) fans like most?

Suspension (vehicle) fans show strongest brand affinity for Automotive lighting (8.7×), AutoScout24 (3.06×), and Engine (3.69×) over the country average.

04

Where do Suspension (vehicle) fans live in Germany?

Suspension (vehicle) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Suspension (vehicle) fans also like?

Beyond Suspension (vehicle) itself, the audience over-indexes on AutoScout24 (3.06×), Engine (3.69×), Used Cars (4.08×), and Tire (3.19×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Suspension (vehicle) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Suspension (vehicle). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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