Suspension (vehicle) Audience in Germany
Suspension (vehicle) has an estimated audience of 2,103,041 people in Germany. 18.0% are female, 82.0% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Automotive lighting, AutoScout24, Engine, Used Cars, Tire.
The average Suspension (vehicle) fan in Germany is 35.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Automotive lighting, AutoScout24, Engine, with strongest over-indexing on Automotive lighting (8.7× the country average). Demographically, the Suspension (vehicle) audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Suspension (vehicle) fans
| Metric | Value |
|---|---|
| Female | 18.0% |
| Male | 82.0% |
| Average age | 35.6 |
| Estimated audience size | 2,103,041 |
Audience persona
The typical Suspension (vehicle) fan in Germany is more male, around 35.6 years old, with strong Need for Security tendencies and a notable affinity for Automotive lighting.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 328,366 | 0.71× |
| Baden-Württemberg | 319,842 | 1.11× |
| Bayern | 225,032 | 0.67× |
| Hessen | 173,426 | 1.08× |
| Niedersachsen | 144,609 | 0.71× |
| Rheinland-Pfalz | 126,262 | 1.2× |
| Brandenburg | 122,319 | 1.88× |
| Sachsen | 109,866 | 1.07× |
| Thüringen | 101,916 | 1.9× |
| Berlin | 77,405 | 0.82× |
| Mecklenburg-Vorpommern | 58,036 | 1.45× |
| Schleswig-Holstein | 54,069 | 0.72× |
| Saarland | 28,847 | 1.12× |
| Bremen | 28,308 | 1.57× |
| Hamburg | None× | |
| Sachsen-Anhalt | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Automotive lighting | 8.7× | Cars & Mobility |
| AutoScout24 | 3.06× | Cars & Mobility |
| Engine | 3.69× | Cars & Mobility |
| Used Cars | 4.08× | Cars & Mobility |
| Tire | 3.19× | Cars & Mobility |
| Auto mechanic | 3.57× | Cars & Mobility |
| Rest area | 16.37× | Home & Garden |
| FRITZ!Box | 2.6× | Technology & Electronics |
| Mechanical engineering | 2.75× | Business & Career |
| RVs | 2.41× | Cars & Mobility |
| Uzbekistan | 7.96× | Travel & Leisure |
| Automotive design | 2.97× | Business & Career |
| Hand tool | 3.23× | Home & Garden |
| Auto maintenance | 3.26× | Cars & Mobility |
| Škoda Auto | 2.38× | Cars & Mobility |
| Welding | 3.78× | Home & Garden |
| Headlamp | 7.25× | Cars & Mobility |
| All-terrain vehicle | 3.65× | Cars & Mobility |
| Fishing reel | 3.64× | Sports |
| Used car | 2.19× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.87 |
| DIY Mentality | THRILL | 1.49 |
| Patriotism | CONSERVATISM | 1.37 |
| Luxury Orientation | PREMIUM | 1.22 |
| Family Orientation | CONSERVATISM | 1.21 |
| Early Adopter Mentality | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Brazil | 5.7% |
| Germany | 4.6% |
See Suspension (vehicle) audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Suspension (vehicle) have in Germany?
Suspension (vehicle) has an estimated audience of 2,103,041 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Suspension (vehicle) fans?
18.0% of Suspension (vehicle) fans are female, 82.0% are male, with an average age of 35.6 years.
Which brands do Suspension (vehicle) fans like most?
Suspension (vehicle) fans show strongest brand affinity for Automotive lighting (8.7×), AutoScout24 (3.06×), and Engine (3.69×) over the country average.
Where do Suspension (vehicle) fans live in Germany?
Suspension (vehicle) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 328,366), Baden-Württemberg (reach 319,842), and Bayern (reach 225,032). These three regions account for the largest share of the active audience.
What other brands do Suspension (vehicle) fans also like?
Beyond Suspension (vehicle) itself, the audience over-indexes on AutoScout24 (3.06×), Engine (3.69×), Used Cars (4.08×), and Tire (3.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Suspension (vehicle). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.