Hand tool Audience in Germany
Hand tool has an estimated audience of 5,297,701 people in Germany. 35.2% are female, 64.8% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, CAC 40, Urban Outfitters, Mothercare, MK.
The average Hand tool fan in Germany is 37.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, CAC 40, Urban Outfitters, with strongest over-indexing on Gil Ofarim (3.74× the country average). Demographically, the Hand tool audience skews more male with an average age of 37.6, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Hand tool fans
| Metric | Value |
|---|---|
| Female | 35.2% |
| Male | 64.8% |
| Average age | 37.6 |
| Estimated audience size | 5,297,701 |
Audience persona
The typical Hand tool fan in Germany is more male, around 37.6 years old, with strong DIY Mentality tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,311,237 | 1.13× |
| Bayern | 853,128 | 1× |
| Baden-Württemberg | 761,900 | 1.05× |
| Niedersachsen | 514,999 | 1× |
| Hessen | 389,155 | 0.96× |
| Berlin | 361,386 | 1.53× |
| Rheinland-Pfalz | 267,328 | 1.01× |
| Sachsen | 220,684 | 0.85× |
| Schleswig-Holstein | 162,422 | 0.85× |
| Brandenburg | 135,024 | 0.82× |
| Thüringen | 132,789 | 0.98× |
| Sachsen-Anhalt | 124,187 | 0.9× |
| Hamburg | 112,031 | 0.94× |
| Mecklenburg-Vorpommern | 90,319 | 0.89× |
| Saarland | 73,082 | 1.12× |
| Bremen | 43,031 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 3.74× | Music & Radio |
| CAC 40 | 2.04× | Business & Career |
| Urban Outfitters | 1.85× | Shopping |
| Mothercare | 1.85× | Kids & Family |
| MK | 2.62× | Music & Radio |
| Icon (magazine) | 2.08× | Arts & Culture |
| Figure painting (hobby) | 3.09× | Arts & Culture |
| Headhunters (film) | 3.16× | Movies & TV |
| Video izle | 2.14× | |
| Whist | 3.4× | Games |
| Trish McEvoy | 25.34× | Beauty & Wellness |
| Sixx | 1.88× | Movies & TV |
| Vijesti.ba | 2.41× | News |
| Emil Nolde | 2.79× | Arts & Culture |
| Janitor | 3.03× | Home & Garden |
| Peugeot 308 | 1.74× | Cars & Mobility |
| San Gil | 1.93× | Travel & Leisure |
| Assisi | 2.71× | Travel & Leisure |
| Eden Lake | 2.24× | Movies & TV |
| Staycation | 1.72× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 3.64 |
| Quality Awareness | PREMIUM | 1.81 |
| Sustainability | BALANCE | 1.77 |
| Early Adopter Mentality | POWER | 1.71 |
| Sports Activity | POWER | 1.65 |
| Luxury Orientation | PREMIUM | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.0% |
| Japan | 5.5% |
| Germany | 5.3% |
See Hand tool audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Hand tool have in Germany?
Hand tool has an estimated audience of 5,297,701 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hand tool fans?
35.2% of Hand tool fans are female, 64.8% are male, with an average age of 37.6 years.
Which brands do Hand tool fans like most?
Hand tool fans show strongest brand affinity for Gil Ofarim (3.74×), CAC 40 (2.04×), and Urban Outfitters (1.85×) over the country average.
Where do Hand tool fans live in Germany?
Hand tool fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,311,237), Bayern (reach 853,128), and Baden-Württemberg (reach 761,900). These three regions account for the largest share of the active audience.
What other brands do Hand tool fans also like?
Beyond Hand tool itself, the audience over-indexes on CAC 40 (2.04×), Urban Outfitters (1.85×), Mothercare (1.85×), and MK (2.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hand tool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.