Rascasse Audience Intelligence

Greenhouse Audience in Germany

A data profile of the people who buy, follow and care about Greenhouse in Germany — modelled from more than twelve digital signal sources. Greenhouse has an estimated audience of 2,414,385 people in Germany.

#1635among Topic in Germany#224in Home & Garden

The average Greenhouse fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Gardener, Succulent plant, Houseplant, with strongest over-indexing on Gardener (24.04× the country average).

Demographically, the Greenhouse audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Greenhouse fan in Germany is more female, around 42.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Gardener.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Greenhouse profile in Germany.

Audience size
2.4M
in Germany
Gender
61.2%♀
38.8% male
Age
42.3
average years
Country rank
#2748
Topic in Germany
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Greenhouse fans

61.2% are female, 38.8% are male, average age 42.3.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for Greenhouse audience in Germany
MetricValue
Female61.2%
Male38.8%
Average age42.3
Estimated audience size2,414,385
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Greenhouse audience in Germany
Age bracketShare%
16-1915%
20-2913%
30-3921%
40-4925%
50+26%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Greenhouse audience comes from Germany.

Worldwide audience distribution share by country for Greenhouse
CountryShare
United States19.4%
United Kingdom5.0%
Germany4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Greenhouse audience in Germany is strongest.

Fig. 05

Top regions by affinity

Greenhouse fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~200K2.09×
02Berlin~200K1.96×
03Mecklenburg-Vorpommern~70K1.42×
04Thüringen~80K1.36×
05Sachsen-Anhalt~80K1.31×
06Sachsen~200K1.29×
07Niedersachsen~300K1.25×
08Schleswig-Holstein~100K1.12×
09Bayern~300K0.88×
10Saarland~30K0.87×
11Rheinland-Pfalz~100K0.83×
12Nordrhein-Westfalen~400K0.79×
13Baden-Württemberg~200K0.75×
14Hessen~100K0.72×
15Hamburg~40K0.66×
16Bremen~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Greenhouse, Germany
0.66×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Greenhouse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Greenhouse audience
#·InterestCategoryAffinity×
01Terrace gardenHome & Garden42.64×
02Hedge trimmerHome & Garden38.18×
03Autonomous robotTechnology & Electronics28.65×
04Vegetable farmingHome & Garden24.22×
05GardenerHome & Garden24.04×
06CactusHome & Garden16.92×
07Succulent plantHome & Garden16.04×
08Vegetable GardeningFood & Beverages14.51×
09MountainMusic & Radio13.47×
10Organic horticultureFood & Beverages11.22×
11HouseplantHome & Garden10.91×
12LandscapingHome & Garden8.21×
13Plant nurseryHome & Garden7.80×
14BackyardHome & Garden6.77×
15Landscape designBusiness & Career6.49×
16Hand toolHome & Garden6.20×
17Garden designHome & Garden6.05×
18Ornamental plantHome & Garden4.65×
19GardenHome & Garden2.48×
20TagesschauMovies & TV2.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Greenhouse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Greenhouse audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.46×
Design AffinityPREMIUM2.20×
SustainabilityBALANCE1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Greenhouse audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY1.00×
Need for SecurityCONSERVATISM1.03×
Career OrientationPOWER1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Greenhouse have in Germany?

Greenhouse has an estimated audience of 2,414,385 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Greenhouse fans?

61.2% of Greenhouse fans are female, 38.8% are male, with an average age of 42.3 years.

03

Which brands do Greenhouse fans like most?

Greenhouse fans show strongest brand affinity for Gardener (24.04×), Succulent plant (16.04×), and Houseplant (10.91×) over the country average.

04

Where do Greenhouse fans live in Germany?

Greenhouse fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Niedersachsen (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Greenhouse fans also like?

Beyond Greenhouse itself, the audience over-indexes on Succulent plant (16.04×), Houseplant (10.91×), Vegetable Gardening (14.51×), and Hedge trimmer (38.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Greenhouse audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Greenhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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