Greenhouse Audience in Germany
Greenhouse has an estimated audience of 2,414,385 people in Germany. 61.2% are female, 38.8% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Gardener, Succulent plant, Houseplant, Vegetable Gardening, Hedge trimmer.
The average Greenhouse fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Gardener, Succulent plant, Houseplant, with strongest over-indexing on Gardener (24.04× the country average). Demographically, the Greenhouse audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Greenhouse fans
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 42.3 |
| Estimated audience size | 2,414,385 |
Audience persona
The typical Greenhouse fan in Germany is more female, around 42.3 years old, with strong Sustainability tendencies and a notable affinity for Gardener.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 437,794 | 0.83× |
| Bayern | 352,380 | 0.91× |
| Niedersachsen | 300,572 | 1.28× |
| Baden-Württemberg | 256,228 | 0.78× |
| Sachsen | 157,176 | 1.33× |
| Hessen | 132,497 | 0.72× |
| Brandenburg | 103,644 | 1.38× |
| Rheinland-Pfalz | 102,256 | 0.85× |
| Schleswig-Holstein | 98,108 | 1.13× |
| Thüringen | 84,098 | 1.37× |
| Sachsen-Anhalt | 81,922 | 1.31× |
| Mecklenburg-Vorpommern | 64,879 | 1.41× |
| Berlin | 63,702 | 0.59× |
| Hamburg | 36,177 | 0.66× |
| Saarland | 24,826 | 0.84× |
| Bremen | 12,817 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gardener | 24.04× | Home & Garden |
| Succulent plant | 16.04× | Home & Garden |
| Houseplant | 10.91× | Home & Garden |
| Vegetable Gardening | 14.51× | Food & Beverages |
| Hedge trimmer | 38.18× | Home & Garden |
| Landscaping | 8.21× | Home & Garden |
| Autonomous robot | 28.65× | Technology & Electronics |
| Plant nursery | 7.8× | Home & Garden |
| Organic horticulture | 11.22× | Food & Beverages |
| Landscape design | 6.49× | Business & Career |
| Hand tool | 6.2× | Home & Garden |
| Terrace garden | 42.64× | Home & Garden |
| Backyard | 6.77× | Home & Garden |
| Ornamental plant | 4.65× | Home & Garden |
| Tagesschau | 2.43× | Movies & TV |
| Vegetable farming | 24.22× | Home & Garden |
| Mountain | 13.47× | Music & Radio |
| Cactus | 16.92× | Home & Garden |
| Garden | 2.48× | Home & Garden |
| Garden design | 6.05× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.96 |
| DIY Mentality | THRILL | 1.96 |
| Indulgence | JOY | 1.79 |
| Urban Lifestyle | OPEN | 1.77 |
| Design Affinity | PREMIUM | 1.7 |
| Quality Awareness | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| United Kingdom | 5.0% |
| Germany | 4.9% |
See Greenhouse audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Greenhouse have in Germany?
Greenhouse has an estimated audience of 2,414,385 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Greenhouse fans?
61.2% of Greenhouse fans are female, 38.8% are male, with an average age of 42.3 years.
Which brands do Greenhouse fans like most?
Greenhouse fans show strongest brand affinity for Gardener (24.04×), Succulent plant (16.04×), and Houseplant (10.91×) over the country average.
Where do Greenhouse fans live in Germany?
Greenhouse fans in Germany are most concentrated in Nordrhein-Westfalen (reach 437,794), Bayern (reach 352,380), and Niedersachsen (reach 300,572). These three regions account for the largest share of the active audience.
What other brands do Greenhouse fans also like?
Beyond Greenhouse itself, the audience over-indexes on Succulent plant (16.04×), Houseplant (10.91×), Vegetable Gardening (14.51×), and Hedge trimmer (38.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Greenhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.