Rascasse Audience Intelligence

Gardener Audience in Germany

A data profile of the people who buy, follow and care about Gardener in Germany — modelled from more than twelve digital signal sources. Gardener has an estimated audience of 7,005,559 people in Germany.

#395among Topic in Germany#45in Home & Garden

The average Gardener fan in Germany is 46.3 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Greenhouse, Bonsai, Houseplant, with strongest over-indexing on Greenhouse (24.04× the country average).

Demographically, the Gardener audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gardener fan in Germany is more female, around 46.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Greenhouse.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gardener profile in Germany.

Audience size
7M
in Germany
Gender
57.7%♀
42.3% male
Age
46.3
average years
Country rank
#644
Topic in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gardener fans

57.7% are female, 42.3% are male, average age 46.3.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Gardener audience in Germany
MetricValue
Female57.7%
Male42.3%
Average age46.3
Estimated audience size7,005,559
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Gardener audience in Germany
Age bracketShare%
16-196%
20-2911%
30-3921%
40-4929%
50+33%
Fig. 04

Worldwide distribution

12.9%

of the worldwide Gardener audience comes from Germany.

Worldwide audience distribution share by country for Gardener
CountryShare
United States23.6%
Germany12.9%
United Kingdom7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gardener audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gardener fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~600K1.97×
02Hamburg~200K1.57×
03Bayern~1.5M1.44×
04Hessen~800K1.44×
05Baden-Württemberg~1M1.21×
06Schleswig-Holstein~300K1.10×
07Nordrhein-Westfalen~1.5M1.05×
08Niedersachsen~700K1.05×
09Bremen~60K0.97×
10Rheinland-Pfalz~300K0.92×
11Sachsen~300K0.83×
12Saarland~70K0.82×
13Brandenburg~200K0.81×
14Thüringen~100K0.73×
15Mecklenburg-Vorpommern~90K0.71×
16Sachsen-Anhalt~100K0.68×
Fig. 06

Affinity by region

Affinity by region — Gardener, Germany
0.68×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gardener audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gardener audience
#·InterestCategoryAffinity×
01GreenhouseHome & Garden24.04×
02BonsaiHome & Garden10.77×
03FertilizerHome & Garden7.49×
04HouseplantHome & Garden5.59×
05Garden centreHome & Garden4.95×
06Apartment hotelTravel & Leisure4.61×
07Garden furnitureHome & Garden4.36×
08Unique GiftsShopping3.85×
09Tour de FranceSports3.48×
10Flower bouquetHome & Garden3.18×
11Ornamental plantHome & Garden3.12×
12Efficient energy useTechnology & Electronics2.84×
13Roland KaiserMusic & Radio2.58×
14HugendubelShopping2.53×
15Hardware storeHome & Garden2.46×
16HornbachShopping2.15×
17GardeningHome & Garden2.11×
18Obi (store)Shopping1.89×
19Müller (company)Food & Beverages1.85×
20Home improvementHome & Garden1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gardener audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gardener audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.06×
Quality AwarenessPREMIUM2.00×
Pet OwnershipJOY1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gardener audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.85×
Career OrientationPOWER0.92×
Price SensitivityPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gardener have in Germany?

Gardener has an estimated audience of 7,005,559 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Gardener fans?

57.7% of Gardener fans are female, 42.3% are male, with an average age of 46.3 years.

03

Which brands do Gardener fans like most?

Gardener fans show strongest brand affinity for Greenhouse (24.04×), Bonsai (10.77×), and Houseplant (5.59×) over the country average.

04

Where do Gardener fans live in Germany?

Gardener fans in Germany are most concentrated in Bayern (reach ~1.5M), Nordrhein-Westfalen (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Gardener fans also like?

Beyond Gardener itself, the audience over-indexes on Bonsai (10.77×), Houseplant (5.59×), Garden centre (4.95×), and Fertilizer (7.49×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Gardener audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gardener. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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