Gardener Audience in Germany
Gardener has an estimated audience of 7,005,559 people in Germany. 57.7% are female, 42.3% are male, average age 46.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Rossmann, Artistic inspiration, Product design, Natural rubber.
The average Gardener fan in Germany is 46.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Rossmann, Artistic inspiration, with strongest over-indexing on Progressive rock (3.56× the country average). Demographically, the Gardener audience skews more female with an average age of 46.3, and over-indexes on personality traits such as DIY Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Gardener fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 46.3 |
| Estimated audience size | 7,005,559 |
Audience persona
The typical Gardener fan in Germany is more female, around 46.3 years old, with strong DIY Mentality tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,661,583 | 1.08× |
| Bayern | 1,613,735 | 1.43× |
| Baden-Württemberg | 1,148,112 | 1.2× |
| Hessen | 759,633 | 1.42× |
| Niedersachsen | 751,924 | 1.11× |
| Berlin | 500,520 | 1.6× |
| Rheinland-Pfalz | 328,781 | 0.94× |
| Schleswig-Holstein | 289,657 | 1.15× |
| Sachsen | 289,482 | 0.84× |
| Hamburg | 261,946 | 1.65× |
| Brandenburg | 172,015 | 0.79× |
| Thüringen | 120,898 | 0.68× |
| Sachsen-Anhalt | 107,027 | 0.59× |
| Mecklenburg-Vorpommern | 83,169 | 0.62× |
| Saarland | 65,226 | 0.76× |
| Bremen | 57,911 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.56× | Music & Radio |
| Rossmann | 1.6× | Shopping |
| Artistic inspiration | 1.58× | Arts & Culture |
| Product design | 1.83× | Business & Career |
| Natural rubber | 2.08× | Cars & Mobility |
| Indigenous Australian art | 5.07× | Arts & Culture |
| Jack White | 1.67× | Movies & TV |
| Time (magazine) | 1.55× | News |
| Corfu (regional unit) | 2.03× | Travel & Leisure |
| Brunello Cucinelli | 2.59× | Fashion & Accessoires |
| Salman Khan | 3.43× | Movies & TV |
| Information sensitivity | 2.83× | Technology & Electronics |
| Sixx | 1.67× | Movies & TV |
| Vijesti.ba | 2.24× | News |
| Eco Friendly Living | 1.96× | Home & Garden |
| Esra Erol | 2.84× | Movies & TV |
| Theocracy | 5× | Music & Radio |
| Rhodiola | 4.51× | Health |
| Kajang | 6.9× | Travel & Leisure |
| Janitor | 2.84× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.85 |
| Urban Lifestyle | OPEN | 1.8 |
| Sports Activity | POWER | 1.68 |
| Pet Ownership | JOY | 1.49 |
| Sustainability | BALANCE | 1.45 |
| Tradition | CONSERVATISM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.6% |
| Germany | 12.9% |
| United Kingdom | 7.4% |
See Gardener audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Gardener have in Germany?
Gardener has an estimated audience of 7,005,559 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gardener fans?
57.7% of Gardener fans are female, 42.3% are male, with an average age of 46.3 years.
Which brands do Gardener fans like most?
Gardener fans show strongest brand affinity for Progressive rock (3.56×), Rossmann (1.6×), and Artistic inspiration (1.58×) over the country average.
Where do Gardener fans live in Germany?
Gardener fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,661,583), Bayern (reach 1,613,735), and Baden-Württemberg (reach 1,148,112). These three regions account for the largest share of the active audience.
What other brands do Gardener fans also like?
Beyond Gardener itself, the audience over-indexes on Rossmann (1.6×), Artistic inspiration (1.58×), Product design (1.83×), and Natural rubber (2.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gardener. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.