Apartment hotel Audience in Germany
Apartment hotel has an estimated audience of 2,648,890 people in Germany. 61.6% are female, 38.4% are male, average age 37.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Gated community, Massage parlor, Chandelier, Dairy cattle, Balcony.
The average Apartment hotel fan in Germany is 37.9 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Gated community, Massage parlor, Chandelier, with strongest over-indexing on Gated community (10.17× the country average). Demographically, the Apartment hotel audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Apartment hotel fans
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 37.9 |
| Estimated audience size | 2,648,890 |
Audience persona
The typical Apartment hotel fan in Germany is more female, around 37.9 years old, with strong Quality Awareness tendencies and a notable affinity for Gated community.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 448,700 | 1.05× |
| Nordrhein-Westfalen | 413,073 | 0.71× |
| Baden-Württemberg | 402,727 | 1.11× |
| Niedersachsen | 249,802 | 0.97× |
| Hessen | 205,794 | 1.02× |
| Berlin | 172,660 | 1.46× |
| Rheinland-Pfalz | 121,990 | 0.92× |
| Hamburg | 118,124 | 1.97× |
| Sachsen | 111,136 | 0.86× |
| Schleswig-Holstein | 94,663 | 1× |
| Brandenburg | 84,075 | 1.02× |
| Sachsen-Anhalt | 53,057 | 0.77× |
| Mecklenburg-Vorpommern | 51,933 | 1.03× |
| Thüringen | 46,701 | 0.69× |
| Saarland | 21,698 | 0.67× |
| Bremen | 16,888 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gated community | 10.17× | Home & Garden |
| Massage parlor | 27.3× | Health |
| Chandelier | 21.15× | Home & Garden |
| Dairy cattle | 12.86× | Pets & Animals |
| Balcony | 5.77× | Home & Garden |
| Group buying | 11.3× | Shopping |
| Primary education | 4.99× | Kids & Family |
| Gardener | 4.61× | Home & Garden |
| Cottage | 5.69× | Travel & Leisure |
| Curtain | 7.01× | Home & Garden |
| Linen | 7.89× | Fashion & Accessoires |
| Bohemianism | 8.12× | Fashion & Accessoires |
| Waxing | 5.62× | Beauty & Wellness |
| Knitting needle | 6.95× | Fashion & Accessoires |
| Private school | 6.83× | Kids & Family |
| Plant nursery | 5.08× | Home & Garden |
| Vegetable farming | 22.06× | Home & Garden |
| Architecture & Design | 3.64× | Business & Career |
| Uber | 6.69× | Cars & Mobility |
| Wardrobe | 7.89× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.31 |
| Design Affinity | PREMIUM | 2.15 |
| Travelling | THRILL | 2.08 |
| Community Orientation | OPEN | 1.96 |
| Luxury Orientation | PREMIUM | 1.91 |
| Convenience Orientation | PREMIUM | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 11.5% |
| United States | 9.9% |
| United Kingdom | 7.8% |
See Apartment hotel audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
Frequently asked questions
How many fans does Apartment hotel have in Germany?
Apartment hotel has an estimated audience of 2,648,890 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Apartment hotel fans?
61.6% of Apartment hotel fans are female, 38.4% are male, with an average age of 37.9 years.
Which brands do Apartment hotel fans like most?
Apartment hotel fans show strongest brand affinity for Gated community (10.17×), Massage parlor (27.3×), and Chandelier (21.15×) over the country average.
Where do Apartment hotel fans live in Germany?
Apartment hotel fans in Germany are most concentrated in Bayern (reach 448,700), Nordrhein-Westfalen (reach 413,073), and Baden-Württemberg (reach 402,727). These three regions account for the largest share of the active audience.
What other brands do Apartment hotel fans also like?
Beyond Apartment hotel itself, the audience over-indexes on Massage parlor (27.3×), Chandelier (21.15×), Dairy cattle (12.86×), and Balcony (5.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Apartment hotel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.