Rascasse Audience Intelligence

Apartment hotel Audience in Germany

A data profile of the people who buy, follow and care about Apartment hotel in Germany — modelled from more than twelve digital signal sources. Apartment hotel has an estimated audience of 2,648,890 people in Germany.

#19among Travel type in Germany#1490among Topic in Germany#204in Travel & Leisure

The average Apartment hotel fan in Germany is 37.9 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Gated community, Massage parlor, Chandelier, with strongest over-indexing on Gated community (10.17× the country average).

Demographically, the Apartment hotel audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Apartment hotel fan in Germany is more female, around 37.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Gated community.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Apartment hotel profile in Germany.

Audience size
2.6M
in Germany
Gender
61.6%♀
38.4% male
Age
37.9
average years
Country rank
#2471
Topic in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Apartment hotel fans

61.6% are female, 38.4% are male, average age 37.9.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for Apartment hotel audience in Germany
MetricValue
Female61.6%
Male38.4%
Average age37.9
Estimated audience size2,648,890
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Apartment hotel audience in Germany
Age bracketShare%
16-1921%
20-2920%
30-3922%
40-4921%
50+15%
Fig. 04

Worldwide distribution

11.5%

of the worldwide Apartment hotel audience comes from Germany.

Worldwide audience distribution share by country for Apartment hotel
CountryShare
Germany11.5%
United States9.9%
United Kingdom7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Apartment hotel audience in Germany is strongest.

Fig. 05

Top regions by affinity

Apartment hotel fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~100K1.72×
02Brandenburg~100K1.66×
03Berlin~200K1.27×
04Hessen~200K1.04×
05Mecklenburg-Vorpommern~50K1.03×
06Bayern~400K1.02×
07Baden-Württemberg~400K1.01×
08Schleswig-Holstein~90K0.98×
09Bremen~20K0.93×
10Niedersachsen~200K0.91×
11Sachsen-Anhalt~60K0.89×
12Saarland~30K0.88×
13Rheinland-Pfalz~100K0.87×
14Thüringen~60K0.86×
15Sachsen~100K0.84×
16Nordrhein-Westfalen~400K0.72×
Fig. 06

Affinity by region

Affinity by region — Apartment hotel, Germany
0.72×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Apartment hotel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Apartment hotel audience
#·InterestCategoryAffinity×
01Massage parlorHealth27.30×
02Vegetable farmingHome & Garden22.06×
03ChandelierHome & Garden21.15×
04Dairy cattlePets & Animals12.86×
05Group buyingShopping11.30×
06Gated communityHome & Garden10.17×
07YandexTechnology & Electronics8.82×
08BohemianismFashion & Accessoires8.12×
09LinenFashion & Accessoires7.89×
10CurtainHome & Garden7.01×
11Knitting needleFashion & Accessoires6.95×
12Private schoolKids & Family6.83×
13UberCars & Mobility6.69×
14BalconyHome & Garden5.77×
15CottageTravel & Leisure5.69×
16WaxingBeauty & Wellness5.62×
17Plant nurseryHome & Garden5.08×
18Primary educationKids & Family4.99×
19GardenerHome & Garden4.61×
20Architecture & DesignBusiness & Career3.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Apartment hotel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Apartment hotel audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.68×
Design AffinityPREMIUM1.52×
CreativityOPEN1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Apartment hotel audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.53×
Social Media UsageJOY0.67×
Early Adopter MentalityPOWER0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Apartment hotel have in Germany?

Apartment hotel has an estimated audience of 2,648,890 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Apartment hotel fans?

61.6% of Apartment hotel fans are female, 38.4% are male, with an average age of 37.9 years.

03

Which brands do Apartment hotel fans like most?

Apartment hotel fans show strongest brand affinity for Gated community (10.17×), Massage parlor (27.3×), and Chandelier (21.15×) over the country average.

04

Where do Apartment hotel fans live in Germany?

Apartment hotel fans in Germany are most concentrated in Bayern (reach ~400K), Nordrhein-Westfalen (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Apartment hotel fans also like?

Beyond Apartment hotel itself, the audience over-indexes on Massage parlor (27.3×), Chandelier (21.15×), Dairy cattle (12.86×), and Balcony (5.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in Germany

See Apartment hotel audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Apartment hotel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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