Cottage Audience in Germany
Cottage has an estimated audience of 4,505,600 people in Germany. 63.7% are female, 36.3% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: Kitchen garden, Google News, Art Collecting, Apartment hotel, Obi (store).
The average Cottage fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include Kitchen garden, Google News, Art Collecting, with strongest over-indexing on Kitchen garden (18.19× the country average). Demographically, the Cottage audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Design Affinity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type
Demographics of Cottage fans
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 41.2 |
| Estimated audience size | 4,505,600 |
Audience persona
The typical Cottage fan in Germany is more female, around 41.2 years old, with strong Design Affinity tendencies and a notable affinity for Kitchen garden.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 872,882 | 0.89× |
| Hessen | 804,711 | 2.34× |
| Bayern | 636,103 | 0.88× |
| Baden-Württemberg | 534,989 | 0.87× |
| Niedersachsen | 414,840 | 0.95× |
| Sachsen | 220,075 | 1× |
| Rheinland-Pfalz | 217,514 | 0.96× |
| Berlin | 191,321 | 0.95× |
| Schleswig-Holstein | 139,723 | 0.86× |
| Brandenburg | 138,073 | 0.99× |
| Thüringen | 115,441 | 1.01× |
| Sachsen-Anhalt | 107,602 | 0.92× |
| Hamburg | 90,708 | 0.89× |
| Mecklenburg-Vorpommern | 80,274 | 0.93× |
| Saarland | 46,107 | 0.83× |
| Bremen | 32,673 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kitchen garden | 18.19× | Home & Garden |
| Google News | 4.93× | News |
| Art Collecting | 8.42× | Arts & Culture |
| Apartment hotel | 5.67× | Travel & Leisure |
| Obi (store) | 1.95× | Shopping |
| Fressnapf | 2.93× | Shopping |
| Garden furniture | 3.14× | Home & Garden |
| Ryanair | 1.91× | Travel & Leisure |
| Trivago | 2.95× | Travel & Leisure |
| Group buying | 5.74× | Shopping |
| Allgäu | 4.15× | Travel & Leisure |
| Freeware | 1.89× | Technology & Electronics |
| Wetter.com | 1.71× | Home & Garden |
| Crochet | 2.8× | Home & Garden |
| Booking.com | 2.2× | Travel & Leisure |
| FIS Alpine Ski World Cup | 4.92× | Sports |
| Sauna | 2.71× | Home & Garden |
| Flowering plant | 2.95× | Home & Garden |
| Onet.pl | 4.15× | News |
| ImmoScout24 | 1.56× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.73 |
| Sports Activity | POWER | 1.61 |
| Sustainability | BALANCE | 1.37 |
| Pet Ownership | JOY | 1.33 |
| Quality Awareness | PREMIUM | 1.3 |
| Indulgence | JOY | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| United Kingdom | 9.9% |
| Germany | 5.3% |
See Cottage audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
Frequently asked questions
How many fans does Cottage have in Germany?
Cottage has an estimated audience of 4,505,600 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Cottage fans?
63.7% of Cottage fans are female, 36.3% are male, with an average age of 41.2 years.
Which brands do Cottage fans like most?
Cottage fans show strongest brand affinity for Kitchen garden (18.19×), Google News (4.93×), and Art Collecting (8.42×) over the country average.
Where do Cottage fans live in Germany?
Cottage fans in Germany are most concentrated in Nordrhein-Westfalen (reach 872,882), Hessen (reach 804,711), and Bayern (reach 636,103). These three regions account for the largest share of the active audience.
What other brands do Cottage fans also like?
Beyond Cottage itself, the audience over-indexes on Google News (4.93×), Art Collecting (8.42×), Apartment hotel (5.67×), and Obi (store) (1.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cottage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.