Cottage Audience in Germany
A data profile of the people who buy, follow and care about Cottage in Germany — modelled from more than twelve digital signal sources. Cottage has an estimated audience of 4,505,600 people in Germany.
The average Cottage fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include CHECK24, Apartment hotel, Garden furniture, with strongest over-indexing on CHECK24 (2.81× the country average).
Demographically, the Cottage audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Cottage fan in Germany is more female, around 41.2 years old, with strong Quality Awareness tendencies and a notable affinity for CHECK24.
At a glance
The key figures that characterise the Cottage profile in Germany.
Search interest · 12-month trend
Demographics of Cottage fans
63.7% are female, 36.3% are male, average age 41.2.
Gender split
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 41.2 |
| Estimated audience size | 4,505,600 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 23% |
Worldwide distribution
of the worldwide Cottage audience comes from Germany.
| Country | Share |
|---|---|
| United States | 19.9% |
| United Kingdom | 9.9% |
| Germany | 5.3% |
Geography
Where the Cottage audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~500K | 1.56× | |
| 02 | Sachsen | ~200K | 1.05× | |
| 03 | Thüringen | ~100K | 1.05× | |
| 04 | Brandenburg | ~100K | 1.04× | |
| 05 | Rheinland-Pfalz | ~200K | 1.03× | |
| 06 | Berlin | ~200K | 1.02× | |
| 07 | Hamburg | ~100K | 1.00× | |
| 08 | Mecklenburg-Vorpommern | ~90K | 1.00× | |
| 09 | Sachsen-Anhalt | ~100K | 0.97× | |
| 10 | Nordrhein-Westfalen | ~900K | 0.94× | |
| 11 | Niedersachsen | ~400K | 0.94× | |
| 12 | Schleswig-Holstein | ~100K | 0.92× | |
| 13 | Bayern | ~700K | 0.91× | |
| 14 | Bremen | ~40K | 0.91× | |
| 15 | Saarland | ~50K | 0.90× | |
| 16 | Baden-Württemberg | ~500K | 0.89× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Cottage audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kitchen garden | Home & Garden | 12.88× | ||
| 02 | Apartment hotel | Travel & Leisure | 5.69× | ||
| 03 | Garden furniture | Home & Garden | 4.13× | ||
| 04 | Vegetable Gardening | Food & Beverages | 4.06× | ||
| 05 | Google News | News | 3.58× | ||
| 06 | Trivago | Travel & Leisure | 3.44× | ||
| 07 | Terraced house | Home & Garden | 3.15× | ||
| 08 | Refrigerator | Home & Garden | 3.12× | ||
| 09 | Sauna | Home & Garden | 2.92× | ||
| 10 | Garden centre | Home & Garden | 2.84× | ||
| 11 | CHECK24 | Business & Career | 2.81× | ||
| 12 | Efficient energy use | Technology & Electronics | 2.77× | ||
| 13 | Shih Tzu | Pets & Animals | 2.74× | ||
| 14 | HolidayCheck | Travel & Leisure | 2.61× | ||
| 15 | Labrador Retriever | Pets & Animals | 2.46× | ||
| 16 | Eurowings | Travel & Leisure | 2.09× | ||
| 17 | Kitchen | Home & Garden | 2.07× | ||
| 18 | Müller (company) | Food & Beverages | 1.96× | ||
| 19 | Ryanair | Travel & Leisure | 1.92× | ||
| 20 | Obi (store) | Shopping | 1.82× |
Personality of the Cottage audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.82× | |
| Design Affinity | PREMIUM | 1.56× | |
| Travelling | THRILL | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.88× | |
| Early Adopter Mentality | POWER | 0.88× | |
| Price Sensitivity | PREMIUM | 0.88× |
Frequently asked questions
How many fans does Cottage have in Germany?
Cottage has an estimated audience of 4,505,600 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cottage fans?
63.7% of Cottage fans are female, 36.3% are male, with an average age of 41.2 years.
Which brands do Cottage fans like most?
Cottage fans show strongest brand affinity for CHECK24 (2.81×), Apartment hotel (5.69×), and Garden furniture (4.13×) over the country average.
Where do Cottage fans live in Germany?
Cottage fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~700K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.
What other brands do Cottage fans also like?
Beyond Cottage itself, the audience over-indexes on Apartment hotel (5.69×), Garden furniture (4.13×), Kitchen garden (12.88×), and Google News (3.58×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Cottage audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cottage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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