Rascasse Audience Intelligence

Camping Audience in Germany

A data profile of the people who buy, follow and care about Camping in Germany — modelled from more than twelve digital signal sources. Camping has an estimated audience of 13,162,367 people in Germany.

#2among Travel type in Germany#98among Topic in Germany#7in Travel & Leisure

The average Camping fan in Germany is 40.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include RV park, Motorhome, Travel Adventures, with strongest over-indexing on RV park (1.99× the country average).

Demographically, the Camping audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Travelling, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Camping fan in Germany is balanced, around 40.2 years old, with strong Travelling tendencies and a notable affinity for RV park.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Camping profile in Germany.

Audience size
13.2M
in Germany
Gender
48.9%♀
51.1% male
Age
40.2
average years
Country rank
#174
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Camping fans

48.9% are female, 51.1% are male, average age 40.2.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Camping audience in Germany
MetricValue
Female48.9%
Male51.1%
Average age40.2
Estimated audience size13,162,367
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Camping audience in Germany
Age bracketShare%
16-1918%
20-2917%
30-3921%
40-4923%
50+21%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Camping audience comes from Germany.

Worldwide audience distribution share by country for Camping
CountryShare
United States22.5%
Japan6.4%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Camping audience in Germany is strongest.

Fig. 05

Top regions by affinity

Camping fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~2.5M1.49×
02Bayern~3M1.34×
03Schleswig-Holstein~600K1.25×
04Rheinland-Pfalz~800K1.16×
05Nordrhein-Westfalen~3M1.08×
06Niedersachsen~1.5M1.06×
07Sachsen~600K0.99×
08Mecklenburg-Vorpommern~200K0.98×
09Saarland~100K0.92×
10Hessen~900K0.90×
11Thüringen~300K0.87×
12Hamburg~300K0.87×
13Bremen~100K0.87×
14Brandenburg~300K0.82×
15Berlin~400K0.70×
16Sachsen-Anhalt~200K0.69×
Fig. 06

Affinity by region

Affinity by region — Camping, Germany
0.69×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Camping audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Camping audience
#·InterestCategoryAffinity×
01Travel trailerCars & Mobility2.28×
02MotorhomeCars & Mobility2.23×
03CampsiteTravel & Leisure2.07×
04Backcountry skiingSports2.01×
05RV parkCars & Mobility1.99×
06CampfireTravel & Leisure1.96×
07Shelter DogsPets & Animals1.95×
08Hiking equipmentSports1.95×
09Revolution RaceFashion & Accessoires1.94×
10CampervanCars & Mobility1.93×
11Fritz BergerCars & Mobility1.85×
12Cross-country cyclingSports1.80×
13Solar cellHome & Garden1.78×
14Bicycle touringSports1.74×
15BoatingTravel & Leisure1.65×
16Racing bicycleSports1.55×
17Survival skillsPolitics & Society1.55×
18Hiking bootFashion & Accessoires1.54×
19Landscape designBusiness & Career1.52×
20Travel AdventuresTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Camping audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Camping audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.05×
Design AffinityPREMIUM1.03×
DIY MentalityTHRILL1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Camping audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.76×
Social Media UsageJOY0.77×
Early Adopter MentalityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Camping have in Germany?

Camping has an estimated audience of 13,162,367 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Camping fans?

48.9% of Camping fans are female, 51.1% are male, with an average age of 40.2 years.

03

Which brands do Camping fans like most?

Camping fans show strongest brand affinity for RV park (1.99×), Motorhome (2.23×), and Travel Adventures (1.51×) over the country average.

04

Where do Camping fans live in Germany?

Camping fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~3M), Bayern (reach ~3M), and Baden-Württemberg (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Camping fans also like?

Beyond Camping itself, the audience over-indexes on Motorhome (2.23×), Travel Adventures (1.51×), Backcountry skiing (2.01×), and Bicycle touring (1.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in Germany

See Camping audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Camping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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