Camping Audience in Germany
Camping has an estimated audience of 13,162,367 people in Germany. 48.9% are female, 51.1% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: RV park, Motorhome, Travel Adventures, Backcountry skiing, Bicycle touring.
The average Camping fan in Germany is 40.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include RV park, Motorhome, Travel Adventures, with strongest over-indexing on RV park (1.99× the country average). Demographically, the Camping audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as DIY Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Camping fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 40.2 |
| Estimated audience size | 13,162,367 |
Audience persona
The typical Camping fan in Germany is balanced, around 40.2 years old, with strong DIY Mentality tendencies and a notable affinity for RV park.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,151,386 | 1.09× |
| Bayern | 2,937,958 | 1.39× |
| Baden-Württemberg | 2,728,733 | 1.52× |
| Niedersachsen | 1,350,413 | 1.06× |
| Hessen | 914,535 | 0.91× |
| Rheinland-Pfalz | 775,368 | 1.18× |
| Sachsen | 648,715 | 1× |
| Schleswig-Holstein | 590,668 | 1.25× |
| Berlin | 429,566 | 0.73× |
| Brandenburg | 337,537 | 0.83× |
| Thüringen | 282,670 | 0.84× |
| Hamburg | 261,949 | 0.88× |
| Mecklenburg-Vorpommern | 245,534 | 0.98× |
| Sachsen-Anhalt | 231,261 | 0.68× |
| Saarland | 136,982 | 0.85× |
| Bremen | 91,895 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| RV park | 1.99× | Cars & Mobility |
| Motorhome | 2.23× | Cars & Mobility |
| Travel Adventures | 1.51× | Travel & Leisure |
| Backcountry skiing | 2.01× | Sports |
| Bicycle touring | 1.74× | Sports |
| Shelter Dogs | 1.95× | Pets & Animals |
| Travel trailer | 2.28× | Cars & Mobility |
| Boating | 1.65× | Travel & Leisure |
| Landscape design | 1.52× | Business & Career |
| Campsite | 2.07× | Travel & Leisure |
| Revolution Race | 1.94× | Fashion & Accessoires |
| Campervan | 1.93× | Cars & Mobility |
| Racing bicycle | 1.55× | Sports |
| Fritz Berger | 1.85× | Cars & Mobility |
| Solar cell | 1.78× | Home & Garden |
| Cross-country cycling | 1.8× | Sports |
| Hiking equipment | 1.95× | Sports |
| Survival skills | 1.55× | Politics & Society |
| Campfire | 1.96× | Travel & Leisure |
| Hiking boot | 1.54× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.24 |
| Indulgence | JOY | 1.23 |
| Sports Activity | POWER | 1.22 |
| Patriotism | CONSERVATISM | 1.19 |
| Luxury Orientation | PREMIUM | 1.16 |
| Sustainability | BALANCE | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.4% |
| United Kingdom | 4.9% |
See Camping audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
- Theme parks (6,519,216)
Frequently asked questions
How many fans does Camping have in Germany?
Camping has an estimated audience of 13,162,367 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Camping fans?
48.9% of Camping fans are female, 51.1% are male, with an average age of 40.2 years.
Which brands do Camping fans like most?
Camping fans show strongest brand affinity for RV park (1.99×), Motorhome (2.23×), and Travel Adventures (1.51×) over the country average.
Where do Camping fans live in Germany?
Camping fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,151,386), Bayern (reach 2,937,958), and Baden-Württemberg (reach 2,728,733). These three regions account for the largest share of the active audience.
What other brands do Camping fans also like?
Beyond Camping itself, the audience over-indexes on Motorhome (2.23×), Travel Adventures (1.51×), Backcountry skiing (2.01×), and Bicycle touring (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Camping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.