Rascasse Audience Intelligence

Campsite Audience in Germany

A data profile of the people who buy, follow and care about Campsite in Germany — modelled from more than twelve digital signal sources. Campsite has an estimated audience of 3,075,766 people in Germany.

#58among Touchpoint in Germany#165in Travel & Leisure

The average Campsite fan in Germany is 40.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Entertainment, Food and drink, Vehicles, with strongest over-indexing on Entertainment (1.63× the country average).

Demographically, the Campsite audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Pet Ownership, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Campsite fan in Germany is balanced, around 40.8 years old, with strong Pet Ownership tendencies and a notable affinity for Entertainment.

Category: Travel & Leisure · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Campsite profile in Germany.

Audience size
3.1M
in Germany
Gender
54.0%♀
46.0% male
Age
40.8
average years
Country rank
#2048
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Campsite fans

54.0% are female, 46.0% are male, average age 40.8.

Fig. 02

Gender split

54.0%
Female
46.0%
Male
Demographic split for Campsite audience in Germany
MetricValue
Female54.0%
Male46.0%
Average age40.8
Estimated audience size3,075,766
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Campsite audience in Germany
Age bracketShare%
16-1914%
20-2919%
30-3922%
40-4923%
50+21%
Fig. 04

Worldwide distribution

8.9%

of the worldwide Campsite audience comes from Germany.

Worldwide audience distribution share by country for Campsite
CountryShare
United States22.6%
Japan17.4%
Germany8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Campsite audience in Germany is strongest.

Fig. 05

Top regions by affinity

Campsite fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~600K1.40×
02Schleswig-Holstein~100K1.32×
03Niedersachsen~400K1.28×
04Bayern~600K1.21×
05Nordrhein-Westfalen~700K1.06×
06Rheinland-Pfalz~200K1.05×
07Mecklenburg-Vorpommern~60K1.05×
08Bremen~30K0.99×
09Sachsen~100K0.97×
10Thüringen~80K0.97×
11Hessen~200K0.90×
12Brandenburg~80K0.87×
13Sachsen-Anhalt~70K0.82×
14Hamburg~60K0.80×
15Saarland~30K0.76×
16Berlin~80K0.56×
Fig. 06

Affinity by region

Affinity by region — Campsite, Germany
0.56×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Campsite audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Campsite audience
#·InterestCategoryAffinity×
01Real Madrid C.F.Sports2.19×
02ImmoScout24Home & Garden2.17×
03Lieferando.deFood & Beverages2.09×
04LeisureTravel & Leisure1.98×
05GardenHome & Garden1.91×
06IKEAHome & Garden1.87×
07Obi (store)Shopping1.82×
08Aida (musical)Music & Radio1.80×
09Harry PotterMovies & TV1.79×
10VehiclesCars & Mobility1.78×
11Outdoor recreationSports1.74×
12BundesligaSports1.74×
13PetsPets & Animals1.68×
14ReadingLiterature1.66×
15SportsSports1.65×
16EntertainmentMovies & TV1.63×
17FoodFood & Beverages1.63×
18Food and drinkFood & Beverages1.59×
19MoviesMovies & TV1.59×
20Arts and musicArts & Culture1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Campsite audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Campsite audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.74×
SustainabilityBALANCE1.55×
Healthy LifestyleBALANCE1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Campsite audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.70×
Community OrientationOPEN0.76×
ExtroversionTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Campsite have in Germany?

Campsite has an estimated audience of 3,075,766 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Campsite fans?

54.0% of Campsite fans are female, 46.0% are male, with an average age of 40.8 years.

03

Which brands do Campsite fans like most?

Campsite fans show strongest brand affinity for Entertainment (1.63×), Food and drink (1.59×), and Vehicles (1.78×) over the country average.

04

Where do Campsite fans live in Germany?

Campsite fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~600K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Campsite fans also like?

Beyond Campsite itself, the audience over-indexes on Food and drink (1.59×), Vehicles (1.78×), Outdoor recreation (1.74×), and Sports (1.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Campsite audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Campsite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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