Campsite Audience in Germany
Campsite has an estimated audience of 3,075,766 people in Germany. 54.0% are female, 46.0% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Entertainment, Food and drink, Vehicles, Outdoor recreation, Sports.
The average Campsite fan in Germany is 40.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Entertainment, Food and drink, Vehicles, with strongest over-indexing on Entertainment (1.63× the country average). Demographically, the Campsite audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Sports Activity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Touchpoint
Demographics of Campsite fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 40.8 |
| Estimated audience size | 3,075,766 |
Audience persona
The typical Campsite fan in Germany is balanced, around 40.8 years old, with strong Sports Activity tendencies and a notable affinity for Entertainment.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 743,492 | 1.1× |
| Bayern | 615,106 | 1.24× |
| Baden-Württemberg | 601,771 | 1.43× |
| Niedersachsen | 389,670 | 1.3× |
| Hessen | 213,356 | 0.91× |
| Rheinland-Pfalz | 161,569 | 1.05× |
| Sachsen | 149,444 | 0.99× |
| Schleswig-Holstein | 145,903 | 1.32× |
| Berlin | 81,239 | 0.59× |
| Brandenburg | 80,345 | 0.84× |
| Thüringen | 73,932 | 0.94× |
| Sachsen-Anhalt | 61,938 | 0.78× |
| Mecklenburg-Vorpommern | 58,965 | 1× |
| Hamburg | 57,192 | 0.82× |
| Saarland | 27,165 | 0.72× |
| Bremen | 24,796 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Entertainment | 1.63× | Movies & TV |
| Food and drink | 1.59× | Food & Beverages |
| Vehicles | 1.78× | Cars & Mobility |
| Outdoor recreation | 1.74× | Sports |
| Sports | 1.65× | Sports |
| Harry Potter | 1.79× | Movies & TV |
| Food | 1.63× | Food & Beverages |
| Reading | 1.66× | Literature |
| Arts and music | 1.56× | Arts & Culture |
| Movies | 1.59× | Movies & TV |
| Leisure | 1.98× | Travel & Leisure |
| American football | 2.24× | Sports |
| Pets | 1.68× | Pets & Animals |
| Garden | 1.91× | Home & Garden |
| Bundesliga | 1.74× | Sports |
| ImmoScout24 | 2.17× | Home & Garden |
| IKEA | 1.87× | Home & Garden |
| Lieferando.de | 2.09× | Food & Beverages |
| Obi (store) | 1.82× | Shopping |
| Real Madrid C.F. | 2.19× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.71 |
| Patriotism | CONSERVATISM | 1.33 |
| DIY Mentality | THRILL | 1.3 |
| Design Affinity | PREMIUM | 1.27 |
| Travelling | THRILL | 1.26 |
| Sustainability | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.6% |
| Japan | 17.4% |
| Germany | 8.9% |
See Campsite audiences in other countries
More Travel & Leisure audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Campsite have in Germany?
Campsite has an estimated audience of 3,075,766 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Campsite fans?
54.0% of Campsite fans are female, 46.0% are male, with an average age of 40.8 years.
Which brands do Campsite fans like most?
Campsite fans show strongest brand affinity for Entertainment (1.63×), Food and drink (1.59×), and Vehicles (1.78×) over the country average.
Where do Campsite fans live in Germany?
Campsite fans in Germany are most concentrated in Nordrhein-Westfalen (reach 743,492), Bayern (reach 615,106), and Baden-Württemberg (reach 601,771). These three regions account for the largest share of the active audience.
What other brands do Campsite fans also like?
Beyond Campsite itself, the audience over-indexes on Food and drink (1.59×), Vehicles (1.78×), Outdoor recreation (1.74×), and Sports (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Campsite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.