Top 50 Travel & Leisure brands in Germany
This curated ranking covers the 50 largest travel & leisure brands in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 21,967 travel & leisure brands tracked in Germany, the 50 ranked here account for the largest measured audience reach. ehotel, Rosman, North Carolina and Germany lead the list with a combined estimated audience of 179,155,820 people. Across all 50 entries the average audience size is 13,265,359, and the largest, ehotel, reaches around 105,310,480 people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each travel & leisure brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  ehotel |
105,310,480 | 74.8% | Travel & Leisure | |
| 2 |  Rosman, North Carolina |
38,684,430 | 99.7% | Travel & Leisure | |
| 3 |  Germany |
35,160,910 | 27.4% | Country | Travel & Leisure |
| 4 |  Europe |
22,821,492 | 7.5% | Continent | Travel & Leisure |
| 5 |  Leisure |
19,699,327 | 3.6% | Record label | Travel & Leisure |
| 6 |  Hotels |
18,162,909 | 3.5% | Travel type | Travel & Leisure |
| 7 |  Airbnb |
15,006,516 | 5.5% | Travel website | Travel & Leisure |
| 8 |  Munich |
13,817,934 | 32.9% | City | Travel & Leisure |
| 9 |  Ryanair |
13,197,094 | 12.0% | Airline | Travel & Leisure |
| 10 |  Camping |
13,162,367 | 4.0% | Travel type | Travel & Leisure |
| 11 |  Adventure |
13,107,383 | 5.0% | Travel & Leisure | |
| 12 |  North Rhine-Westphalia |
12,537,146 | 68.9% | Region | Travel & Leisure |
| 13 |  Italy |
11,733,125 | 5.0% | Country | Travel & Leisure |
| 14 |  Recreation |
11,669,310 | 4.5% | Travel & Leisure | |
| 15 |  Bavaria |
11,233,911 | 62.4% | Region | Travel & Leisure |
| 16 |  Vacations |
11,212,962 | 3.2% | Band | Travel & Leisure |
| 17 |  Lufthansa |
11,153,663 | 29.8% | Airline | Travel & Leisure |
| 18 |  Cologne |
11,127,236 | 36.8% | City | Travel & Leisure |
| 19 |  Switzerland |
10,866,490 | 10.5% | Country | Travel & Leisure |
| 20 |  Eurowings |
10,127,535 | 67.5% | Airline | Travel & Leisure |
| 21 |  Turkey |
9,948,276 | 6.1% | Country | Travel & Leisure |
| 22 |  Beaches |
9,943,893 | 3.0% | Travel type | Travel & Leisure |
| 23 |  Wildlife |
9,849,354 | 3.9% | Travel & Leisure | |
| 24 |  Baden-Württemberg |
9,848,271 | 29.3% | Region | Travel & Leisure |
| 25 |  Düsseldorf |
9,799,850 | 45.2% | City | Travel & Leisure |
| 26 |  Bar, Montenegro |
9,526,742 | 99.2% | City | Travel & Leisure |
| 27 |  Resort |
9,468,166 | 3.3% | Travel & Leisure | |
| 28 |  Holiday |
9,310,993 | 2.8% | Travel & Leisure | |
| 29 |  Rhine |
9,303,979 | 55.4% | Region | Travel & Leisure |
| 30 |  Goes |
9,116,369 | 17.4% | Travel & Leisure | |
| 31 |  Lakes |
8,975,974 | 4.5% | Travel type | Travel & Leisure |
| 32 |  Canada |
8,912,959 | 3.6% | Country | Travel & Leisure |
| 33 |  Travel Adventures |
8,839,208 | 5.1% | Travel & Leisure | |
| 34 |  Eventim |
8,693,320 | 73.6% | Ticket website | Travel & Leisure |
| 35 |  Tyrol (state) |
8,452,567 | 31.1% | Travel & Leisure | |
| 36 |  Berlin |
8,392,973 | 27.9% | City | Travel & Leisure |
| 37 |  Booking.com |
8,376,908 | 9.2% | Travel website | Travel & Leisure |
| 38 |  Stuttgart |
8,320,747 | 19.3% | City | Travel & Leisure |
| 39 |  Bars |
8,151,234 | 2.6% | Travel & Leisure | |
| 40 |  Austria |
8,090,791 | 12.3% | Country | Travel & Leisure |
| 41 |  TUI |
7,643,387 | 16.4% | Travel website | Travel & Leisure |
| 42 |  France |
7,554,401 | 4.5% | Country | Travel & Leisure |
| 43 |  Frankfurt |
7,406,300 | 43.0% | City | Travel & Leisure |
| 44 |  Sun |
7,330,346 | 2.8% | Travel & Leisure | |
| 45 |  Köln Hauptbahnhof |
7,307,000 | 99.8% | Travel & Leisure | |
| 46 |  Air travel |
7,210,768 | 2.7% | Travel type | Travel & Leisure |
| 47 |  Istanbul |
7,168,872 | 5.6% | City | Travel & Leisure |
| 48 |  United States |
6,926,695 | 1.9% | Country | Travel & Leisure |
| 49 |  Earth |
6,899,715 | 2.5% | Planet | Travel & Leisure |
| 50 |  Summer |
6,705,721 | 3.6% | Travel & Leisure |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each travel & leisure brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest travel & leisure brand in Germany?
ehotel currently leads with an estimated audience of 105,310,480 people in Germany.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Germany. Lists below 5 entries are not published. See methodology for full details.