Baden-Württemberg Audience in Germany
Baden-Württemberg has an estimated audience of 9,848,271 people in Germany. 46.2% are female, 53.8% are male, average age 42.5. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Stradivarius, Israel, KLIX (AM), Esra Erol, Volvo V60.
The average Baden-Württemberg fan in Germany is 42.5 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Stradivarius, Israel, KLIX (AM), with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Baden-Württemberg audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Baden-Württemberg fans
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 42.5 |
| Estimated audience size | 9,848,271 |
Audience persona
The typical Baden-Württemberg fan in Germany is balanced, around 42.5 years old, with strong Tradition tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 7,386,203 | 5.55× |
| Bayern | 1,503,741 | 0.95× |
| Nordrhein-Westfalen | 981,904 | 0.46× |
| Hessen | 682,636 | 0.91× |
| Berlin | 446,388 | 1.01× |
| Rheinland-Pfalz | 404,526 | 0.82× |
| Niedersachsen | 317,696 | 0.33× |
| Sachsen | 181,026 | 0.37× |
| Thüringen | 149,268 | 0.59× |
| Brandenburg | 145,560 | 0.48× |
| Sachsen-Anhalt | 144,969 | 0.57× |
| Saarland | 126,748 | 1.05× |
| Bremen | 124,383 | 1.48× |
| Schleswig-Holstein | 118,787 | 0.34× |
| Mecklenburg-Vorpommern | 116,876 | 0.62× |
| Hamburg | 104,222 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Israel | 1.93× | Travel & Leisure |
| KLIX (AM) | 2.18× | Music & Radio |
| Esra Erol | 4.08× | Movies & TV |
| Volvo V60 | 2.81× | Cars & Mobility |
| Golem | 1.88× | Technology & Electronics |
| Keeper (password manager) | 2.43× | Technology & Electronics |
| Theocracy | 5.28× | Music & Radio |
| Video izle | 1.7× | |
| Pantsuit | 3.13× | Fashion & Accessoires |
| Zagreb | 1.82× | Travel & Leisure |
| Chalkidiki | 1.88× | Travel & Leisure |
| Emperor Entertainment Group | 1.66× | Business & Career |
| Carrie (novel) | 2.36× | Literature |
| Glashütte | 1.78× | Travel & Leisure |
| The Equalizer | 2.03× | Movies & TV |
| Hakone, Kanagawa | 2.44× | Travel & Leisure |
| Knokke-Heist | 2.31× | Travel & Leisure |
| Throne of Glass | 1.94× | Literature |
| Competitive dance | 1.92× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.15 |
| Patriotism | CONSERVATISM | 1.13 |
| Indulgence | JOY | 1.12 |
| Sports Activity | POWER | 1.07 |
| Pet Ownership | JOY | 1.06 |
| Healthy Lifestyle | BALANCE | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 29.4% |
| United States | 13.6% |
| Italy | 6.9% |
See Baden-Württemberg audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
- Central Europe (5,099,137)
Frequently asked questions
How many fans does Baden-Württemberg have in Germany?
Baden-Württemberg has an estimated audience of 9,848,271 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Baden-Württemberg fans?
46.2% of Baden-Württemberg fans are female, 53.8% are male, with an average age of 42.5 years.
Which brands do Baden-Württemberg fans like most?
Baden-Württemberg fans show strongest brand affinity for Stradivarius (1.97×), Israel (1.93×), and KLIX (AM) (2.18×) over the country average.
Where do Baden-Württemberg fans live in Germany?
Baden-Württemberg fans in Germany are most concentrated in Baden-Württemberg (reach 7,386,203), Bayern (reach 1,503,741), and Nordrhein-Westfalen (reach 981,904). These three regions account for the largest share of the active audience.
What other brands do Baden-Württemberg fans also like?
Beyond Baden-Württemberg itself, the audience over-indexes on Israel (1.93×), KLIX (AM) (2.18×), Esra Erol (4.08×), and Volvo V60 (2.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Baden-Württemberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.