Baden-Württemberg Audience in Germany
Baden-Württemberg has an estimated audience of 9,848,271 people in Germany. 46.2% are female, 53.8% are male, average age 42.5. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Satire, Allgäu, Tagesschau, German television comedy, Western Union.
The average Baden-Württemberg fan in Germany is 42.5 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Satire, Allgäu, Tagesschau, with strongest over-indexing on Satire (7.2× the country average). Demographically, the Baden-Württemberg audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Baden-Württemberg fans
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 42.5 |
| Estimated audience size | 9,848,271 |
Audience persona
The typical Baden-Württemberg fan in Germany is balanced, around 42.5 years old, with strong Tradition tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 7,386,203 | 5.55× |
| Bayern | 1,503,741 | 0.95× |
| Nordrhein-Westfalen | 981,904 | 0.46× |
| Hessen | 682,636 | 0.91× |
| Berlin | 446,388 | 1.01× |
| Rheinland-Pfalz | 404,526 | 0.82× |
| Niedersachsen | 317,696 | 0.33× |
| Sachsen | 181,026 | 0.37× |
| Thüringen | 149,268 | 0.59× |
| Brandenburg | 145,560 | 0.48× |
| Sachsen-Anhalt | 144,969 | 0.57× |
| Saarland | 126,748 | 1.05× |
| Bremen | 124,383 | 1.48× |
| Schleswig-Holstein | 118,787 | 0.34× |
| Mecklenburg-Vorpommern | 116,876 | 0.62× |
| Hamburg | 104,222 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 7.2× | Literature |
| Allgäu | 8.44× | Travel & Leisure |
| Tagesschau | 2.64× | Movies & TV |
| German television comedy | 7.69× | Movies & TV |
| Western Union | 4.65× | Business & Career |
| Transfermarkt | 3.14× | Sports |
| Lake Constance | 9.48× | Travel & Leisure |
| Pets | 1.65× | Pets & Animals |
| Hygiene | 2.93× | Beauty & Wellness |
| Country rap | 5.02× | Music & Radio |
| Vacations | 2.37× | Travel & Leisure |
| Automobiles | 1.73× | Cars & Mobility |
| FC Bayern Munich | 1.56× | Sports |
| Family | 1.61× | Kids & Family |
| Westdeutscher Rundfunk | 2.92× | Movies & TV |
| Self care | 2.67× | Health |
| Headphones | 4.19× | Technology & Electronics |
| Stuttgart | 2.51× | Travel & Leisure |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| German language | 1.97× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.15 |
| Patriotism | CONSERVATISM | 1.13 |
| Indulgence | JOY | 1.12 |
| Sports Activity | POWER | 1.07 |
| Pet Ownership | JOY | 1.06 |
| Healthy Lifestyle | BALANCE | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 29.4% |
| United States | 13.6% |
| Italy | 6.9% |
See Baden-Württemberg audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
- Central Europe (5,099,137)
Frequently asked questions
How many fans does Baden-Württemberg have in Germany?
Baden-Württemberg has an estimated audience of 9,848,271 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Baden-Württemberg fans?
46.2% of Baden-Württemberg fans are female, 53.8% are male, with an average age of 42.5 years.
Which brands do Baden-Württemberg fans like most?
Baden-Württemberg fans show strongest brand affinity for Satire (7.2×), Allgäu (8.44×), and Tagesschau (2.64×) over the country average.
Where do Baden-Württemberg fans live in Germany?
Baden-Württemberg fans in Germany are most concentrated in Baden-Württemberg (reach 7,386,203), Bayern (reach 1,503,741), and Nordrhein-Westfalen (reach 981,904). These three regions account for the largest share of the active audience.
What other brands do Baden-Württemberg fans also like?
Beyond Baden-Württemberg itself, the audience over-indexes on Allgäu (8.44×), Tagesschau (2.64×), German television comedy (7.69×), and Western Union (4.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Baden-Württemberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.