Lower Saxony Audience in Germany
Lower Saxony has an estimated audience of 6,360,905 people in Germany. 50.4% are female, 49.6% are male, average age 39.8. Top regions: Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities: Haberler, Unique Gifts, Stradivarius, Birthday Gifts, Alaska.
The average Lower Saxony fan in Germany is 39.8 years old, balanced, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities include Haberler, Unique Gifts, Stradivarius, with strongest over-indexing on Haberler (1.5× the country average). Demographically, the Lower Saxony audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Lower Saxony fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 39.8 |
| Estimated audience size | 6,360,905 |
Audience persona
The typical Lower Saxony fan in Germany is balanced, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Haberler.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 2,210,411 | 3.58× |
| Nordrhein-Westfalen | 1,227,835 | 0.88× |
| Bayern | 648,682 | 0.63× |
| Baden-Württemberg | 560,109 | 0.65× |
| Hessen | 361,915 | 0.75× |
| Sachsen | 239,975 | 0.77× |
| Schleswig-Holstein | 225,224 | 0.99× |
| Berlin | 223,871 | 0.79× |
| Rheinland-Pfalz | 204,070 | 0.64× |
| Hamburg | 203,076 | 1.41× |
| Brandenburg | 135,602 | 0.69× |
| Sachsen-Anhalt | 122,404 | 0.74× |
| Thüringen | 114,102 | 0.7× |
| Mecklenburg-Vorpommern | 95,552 | 0.79× |
| Bremen | 76,437 | 1.41× |
| Saarland | 46,227 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Haberler | 1.5× | News |
| Unique Gifts | 1.55× | Shopping |
| Stradivarius | 1.67× | Shopping |
| Birthday Gifts | 1.58× | Kids & Family |
| Alaska | 2.99× | Travel & Leisure |
| Google Analytics | 2.14× | Internet & Social Media |
| Israel | 1.56× | Travel & Leisure |
| KLIX (AM) | 1.91× | Music & Radio |
| Emperor Entertainment Group | 2.69× | Business & Career |
| Buddy – The Buddy Holly Story | 3.36× | Music & Radio |
| Home Delivery | 1.81× | Food & Beverages |
| Noodle (Gorillaz) | 1.98× | Music & Radio |
| Golden Gate | 3.45× | Games |
| Sailor | 3.01× | Travel & Leisure |
| Bully (2011 film) | 3.45× | Movies & TV |
| Jura Mountains | 3.24× | Travel & Leisure |
| Tuscany | 2.53× | Travel & Leisure |
| Knokke-Heist | 3.45× | Travel & Leisure |
| Pro-Ject | 3.45× | Music & Radio |
| Corfu (regional unit) | 1.57× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.25 |
| Pet Ownership | JOY | 1.21 |
| Family Orientation | CONSERVATISM | 1.05 |
| Need for Security | CONSERVATISM | 1.03 |
| Community Orientation | OPEN | 1.02 |
| LGBTQ+ Identity | OPEN | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 62.3% |
| Brazil | 7.6% |
| Italy | 4.4% |
See Lower Saxony audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Central Europe (5,099,137)
Frequently asked questions
How many fans does Lower Saxony have in Germany?
Lower Saxony has an estimated audience of 6,360,905 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Lower Saxony fans?
50.4% of Lower Saxony fans are female, 49.6% are male, with an average age of 39.8 years.
Which brands do Lower Saxony fans like most?
Lower Saxony fans show strongest brand affinity for Haberler (1.5×), Unique Gifts (1.55×), and Stradivarius (1.67×) over the country average.
Where do Lower Saxony fans live in Germany?
Lower Saxony fans in Germany are most concentrated in Niedersachsen (reach 2,210,411), Nordrhein-Westfalen (reach 1,227,835), and Bayern (reach 648,682). These three regions account for the largest share of the active audience.
What other brands do Lower Saxony fans also like?
Beyond Lower Saxony itself, the audience over-indexes on Unique Gifts (1.55×), Stradivarius (1.67×), Birthday Gifts (1.58×), and Alaska (2.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lower Saxony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.