Rascasse Audience Intelligence

Lower Saxony Audience in Germany

A data profile of the people who buy, follow and care about Lower Saxony in Germany — modelled from more than twelve digital signal sources. Lower Saxony has an estimated audience of 6,360,905 people in Germany.

#5among Region in Germany#33among POI in Germany#52in Travel & Leisure

The average Lower Saxony fan in Germany is 39.8 years old, balanced, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern.

Top brand affinities include Transfermarkt, Borussia Dortmund, Borussia Mönchengladbach, with strongest over-indexing on Transfermarkt (3.09× the country average).

Demographically, the Lower Saxony audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lower Saxony fan in Germany is balanced, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Transfermarkt.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lower Saxony profile in Germany.

Audience size
6.4M
in Germany
Gender
50.4%♀
49.6% male
Age
39.8
average years
Country rank
#734
POI in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lower Saxony fans

50.4% are female, 49.6% are male, average age 39.8.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Lower Saxony audience in Germany
MetricValue
Female50.4%
Male49.6%
Average age39.8
Estimated audience size6,360,905
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Lower Saxony audience in Germany
Age bracketShare%
16-1918%
20-2918%
30-3921%
40-4925%
50+18%
Fig. 04

Worldwide distribution

62.3%

of the worldwide Lower Saxony audience comes from Germany.

Worldwide audience distribution share by country for Lower Saxony
CountryShare
Germany62.3%
Brazil7.6%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lower Saxony audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lower Saxony fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~2M3.53×
02Bremen~80K1.45×
03Hamburg~200K1.39×
04Schleswig-Holstein~200K0.99×
05Nordrhein-Westfalen~1M0.87×
06Mecklenburg-Vorpommern~100K0.82×
07Sachsen-Anhalt~100K0.77×
08Sachsen~200K0.76×
09Berlin~200K0.76×
10Hessen~400K0.74×
11Thüringen~100K0.74×
12Brandenburg~100K0.71×
13Rheinland-Pfalz~200K0.65×
14Saarland~50K0.64×
15Baden-Württemberg~500K0.63×
16Bayern~600K0.62×
Fig. 06

Affinity by region

Affinity by region — Lower Saxony, Germany
0.62×1.00×3.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lower Saxony audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lower Saxony audience
#·InterestCategoryAffinity×
01RB LeipzigSports3.45×
02TargobankBusiness & Career3.45×
03F.C. Hansa RostockSports3.45×
04SC FreiburgSports3.45×
05VfL WolfsburgSports3.45×
06SunExpressTravel & Leisure3.23×
07Hertha BSCSports3.23×
08Borussia MönchengladbachSports3.22×
09TransfermarktSports3.09×
10Hannover 96Sports2.96×
112. BundesligaSports2.59×
12VfB StuttgartSports2.52×
13Müller (company)Food & Beverages2.31×
14SV Werder BremenSports2.04×
15Borussia DortmundSports1.97×
16NatureHome & Garden1.97×
17Lieferando.deFood & Beverages1.96×
18Eintracht FrankfurtSports1.91×
19FamilyKids & Family1.71×
20TagesschauMovies & TV1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lower Saxony audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lower Saxony audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.43×
Need for SecurityCONSERVATISM1.36×
Risk AppetiteTHRILL1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lower Saxony audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.69×
SustainabilityBALANCE0.72×
MindfulnessBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lower Saxony have in Germany?

Lower Saxony has an estimated audience of 6,360,905 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.

02

What is the gender split and age of Lower Saxony fans?

50.4% of Lower Saxony fans are female, 49.6% are male, with an average age of 39.8 years.

03

Which brands do Lower Saxony fans like most?

Lower Saxony fans show strongest brand affinity for Transfermarkt (3.09×), Borussia Dortmund (1.97×), and Borussia Mönchengladbach (3.22×) over the country average.

04

Where do Lower Saxony fans live in Germany?

Lower Saxony fans in Germany are most concentrated in Niedersachsen (reach ~2M), Nordrhein-Westfalen (reach ~1M), and Bayern (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Lower Saxony fans also like?

Beyond Lower Saxony itself, the audience over-indexes on Borussia Dortmund (1.97×), Borussia Mönchengladbach (3.22×), 2. Bundesliga (2.59×), and Müller (company) (2.31×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Lower Saxony audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lower Saxony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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