Lower Saxony Audience in United States

Lower Saxony has an estimated audience of 334,290 people in United States. 36.3% are female, 63.7% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Family car, Hatchback, City car, Peugeot, Antique car.

The average Lower Saxony fan in United States is 39.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Family car, Hatchback, City car, with strongest over-indexing on Family car (17.7× the country average). Demographically, the Lower Saxony audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Lower Saxony fans

Demographic split for Lower Saxony audience in United States
MetricValue
Female36.3%
Male63.7%
Average age39.9
Estimated audience size334,290

Audience persona

The typical Lower Saxony fan in United States is more male, around 39.9 years old, with strong Family Orientation tendencies and a notable affinity for Family car.

Top regions in United States

Top regions ranked by reach for Lower Saxony in United States
RegionReachAffinity
California36,9801.01×
Texas23,5290.82×
Florida17,9640.79×
New York17,5820.94×
Illinois12,7341.14×
Ohio11,7411.14×
Pennsylvania10,0030.89×
Virginia9,4001.15×
Washington8,7491.3×
Michigan8,5410.98×
Georgia8,2450.8×
North Carolina8,0100.8×
New Jersey7,6280.9×
Minnesota7,1911.5×
Massachusetts7,1831.09×
Indiana6,8271.12×
Missouri6,4541.2×
Wisconsin5,9621.19×
Oregon5,1411.34×
Colorado5,1320.97×
Maryland5,1200.89×
Arizona5,0240.74×
Tennessee4,7050.7×
Kentucky4,2821.02×
Iowa3,8571.4×
Alabama3,4390.74×
South Carolina3,4200.68×
Oklahoma3,0550.82×
Kansas2,8441.08×
Utah2,6240.88×
Connecticut2,5510.76×
Nebraska2,4131.44×
Louisiana2,3680.55×
Nevada2,2520.7×
Washington, District of Columbia1,5841.58×
Mississippi1,4920.54×
Arkansas1,4200.52×
Idaho1,3810.82×
New Hampshire1,3050.99×
New Mexico1,2710.76×
South Dakota1,0571.37×
West Virginia1,0560.68×
Alaska1,0531.47×
Hawaii1,0090.7×
Montana9951.07×
Rhode Island9800.92×
Maine9790.82×
North Dakota8821.29×
Wyoming8541.72×
Vermont8261.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lower Saxony audience
BrandAffinityCategory
Family car17.7×Cars & Mobility
Hatchback10.96×Cars & Mobility
City car14.73×Cars & Mobility
Peugeot20×Cars & Mobility
Antique car10.26×Cars & Mobility
Enterprise Rent-A-Car6.1×Cars & Mobility
Carcare9.83×Cars & Mobility
Car club12.76×Cars & Mobility
Volkswagen Tiguan11.97×Cars & Mobility
Auto show9.31×Cars & Mobility
Hyundai Elantra19.49×Cars & Mobility
Škoda Auto20×Cars & Mobility
Lexus GX20×Cars & Mobility
Citroën20×Cars & Mobility
Nissan Sentra20×Cars & Mobility
Kia Sportage17.15×Cars & Mobility
Honda Accord11.81×Cars & Mobility
Compact sport utility vehicle18.25×Cars & Mobility
Volkswagen Up49.17×Cars & Mobility
Volkswagen6.6×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lower Saxony audience
TraitClusterScore
Family OrientationCONSERVATISM4.24
Luxury OrientationPREMIUM2.2
Risk AppetiteTHRILL1.98
Need for SecurityCONSERVATISM1.56
MindfulnessBALANCE1.54
Urban LifestyleOPEN1.46

Worldwide distribution

Worldwide audience distribution share by country for Lower Saxony
CountryShare
Germany62.3%
Brazil7.6%
Italy4.4%

See Lower Saxony audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Lower Saxony have in United States?

Lower Saxony has an estimated audience of 334,290 people in United States, concentrated in California and Texas.

What is the gender split and age of Lower Saxony fans?

36.3% of Lower Saxony fans are female, 63.7% are male, with an average age of 39.9 years.

Which brands do Lower Saxony fans like most?

Lower Saxony fans show strongest brand affinity for Family car (17.7×), Hatchback (10.96×), and City car (14.73×) over the country average.

Where do Lower Saxony fans live in United States?

Lower Saxony fans in United States are most concentrated in California (reach 36,980), Texas (reach 23,529), and Florida (reach 17,964). These three regions account for the largest share of the active audience.

What other brands do Lower Saxony fans also like?

Beyond Lower Saxony itself, the audience over-indexes on Hatchback (10.96×), City car (14.73×), Peugeot (20×), and Antique car (10.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lower Saxony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.