Lower Saxony Audience in United States

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Lower Saxony has an estimated audience of 334,290 people in United States. 36.3% are female, 63.7% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Wow! Wow! Wubbzy!, Pro-Ject, Dental hygienist, Electrolyte, Home construction.

The average Lower Saxony fan in United States is 39.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wow! Wow! Wubbzy!, Pro-Ject, Dental hygienist, with strongest over-indexing on Wow! Wow! Wubbzy! (49.17× the country average). Demographically, the Lower Saxony audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Lower Saxony fans

Demographic split for Lower Saxony audience in United States
MetricValue
Female36.3%
Male63.7%
Average age39.9
Estimated audience size334,290

Audience persona

The typical Lower Saxony fan in United States is more male, around 39.9 years old, with strong Family Orientation tendencies and a notable affinity for Wow! Wow! Wubbzy!.

Top regions in United States

Top regions ranked by reach for Lower Saxony in United States
RegionReachAffinity
California36,9801.01×
Texas23,5290.82×
Florida17,9640.79×
New York17,5820.94×
Illinois12,7341.14×
Ohio11,7411.14×
Pennsylvania10,0030.89×
Virginia9,4001.15×
Washington8,7491.3×
Michigan8,5410.98×
Georgia8,2450.8×
North Carolina8,0100.8×
New Jersey7,6280.9×
Minnesota7,1911.5×
Massachusetts7,1831.09×
Indiana6,8271.12×
Missouri6,4541.2×
Wisconsin5,9621.19×
Oregon5,1411.34×
Colorado5,1320.97×
Maryland5,1200.89×
Arizona5,0240.74×
Tennessee4,7050.7×
Kentucky4,2821.02×
Iowa3,8571.4×
Alabama3,4390.74×
South Carolina3,4200.68×
Oklahoma3,0550.82×
Kansas2,8441.08×
Utah2,6240.88×
Connecticut2,5510.76×
Nebraska2,4131.44×
Louisiana2,3680.55×
Nevada2,2520.7×
Washington, District of Columbia1,5841.58×
Mississippi1,4920.54×
Arkansas1,4200.52×
Idaho1,3810.82×
New Hampshire1,3050.99×
New Mexico1,2710.76×
South Dakota1,0571.37×
West Virginia1,0560.68×
Alaska1,0531.47×
Hawaii1,0090.7×
Montana9951.07×
Rhode Island9800.92×
Maine9790.82×
North Dakota8821.29×
Wyoming8541.72×
Vermont8261.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lower Saxony audience
BrandAffinityCategory
Wow! Wow! Wubbzy!49.17×Movies & TV
Pro-Ject16.49×Music & Radio
Dental hygienist15.91×Health
Electrolyte8.72×Health
Home construction2.17×Home & Garden
Alaska2.29×Travel & Leisure
Embroidery Library20×Home & Garden
Hipster11.81×Politics & Society
Cullinan Diamond20×
Voter registration5.36×Politics & Society
Minnesota1.84×Travel & Leisure
Elsword17.15×Games
Hog Hunting3.57×Sports
Northrop Grumman6.53×Business & Career
Natural rubber1.97×Cars & Mobility
N1 road (South Africa)3.68×Travel & Leisure
Iwin32.47×Games
Acoustic music3.87×Music & Radio
Notre Dame Fighting Irish football4.26×Sports
Leverage (TV series)5×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lower Saxony audience
TraitClusterScore
Family OrientationCONSERVATISM4.24
Luxury OrientationPREMIUM2.2
Risk AppetiteTHRILL1.98
Need for SecurityCONSERVATISM1.56
MindfulnessBALANCE1.54
Urban LifestyleOPEN1.46

Worldwide distribution

Worldwide audience distribution share by country for Lower Saxony
CountryShare
Germany62.3%
Brazil7.6%
Italy4.4%

See Lower Saxony audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Lower Saxony have in United States?

Lower Saxony has an estimated audience of 334,290 people in United States, concentrated in California and Texas.

What is the gender split and age of Lower Saxony fans?

36.3% of Lower Saxony fans are female, 63.7% are male, with an average age of 39.9 years.

Which brands do Lower Saxony fans like most?

Lower Saxony fans show strongest brand affinity for Wow! Wow! Wubbzy! (49.17×), Pro-Ject (16.49×), and Dental hygienist (15.91×) over the country average.

Where do Lower Saxony fans live in United States?

Lower Saxony fans in United States are most concentrated in California (reach 36,980), Texas (reach 23,529), and Florida (reach 17,964). These three regions account for the largest share of the active audience.

What other brands do Lower Saxony fans also like?

Beyond Lower Saxony itself, the audience over-indexes on Pro-Ject (16.49×), Dental hygienist (15.91×), Electrolyte (8.72×), and Home construction (2.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lower Saxony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.