Rascasse Audience Intelligence

Lower Saxony Audience in United States

A data profile of the people who buy, follow and care about Lower Saxony in United States — modelled from more than twelve digital signal sources. Lower Saxony has an estimated audience of 334,290 people in United States.

#234among Region in United States#5266among POI in United States#3771in Travel & Leisure

The average Lower Saxony fan in United States is 39.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Family car, Hatchback, Antique car, with strongest over-indexing on Family car (17.99× the country average).

Demographically, the Lower Saxony audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Family Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lower Saxony fan in United States is more male, around 39.9 years old, with strong Family Orientation tendencies and a notable affinity for Family car.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lower Saxony profile in United States.

Audience size
334K
in United States
Gender
36.3%♀
63.7% male
Age
39.9
average years
Country rank
#45714
POI in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lower Saxony fans

36.3% are female, 63.7% are male, average age 39.9.

Fig. 02

Gender split

36.3%
Female
63.7%
Male
Demographic split for Lower Saxony audience in United States
MetricValue
Female36.3%
Male63.7%
Average age39.9
Estimated audience size334,290
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Lower Saxony audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3922%
40-4924%
50+18%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Lower Saxony audience comes from United States.

Worldwide audience distribution share by country for Lower Saxony
CountryShare
Germany62.3%
Brazil7.6%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lower Saxony audience in United States is strongest.

Fig. 05

Top regions by affinity

Lower Saxony fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~6K1.30×
02Iowa~3K1.26×
03Nebraska~2K1.24×
04Washington, District of Columbia~1K1.18×
05Washington~8K1.15×
06Missouri~6K1.14×
07Oregon~4K1.12×
08Virginia~9K1.11×
09Wisconsin~6K1.11×
10Ohio~10K1.09×
11North Dakota<1K1.08×
12Vermont<1K1.08×
13Illinois~10K1.07×
14South Dakota<1K1.06×
15Alaska<1K1.06×
16Kansas~3K1.05×
17Indiana~6K1.04×
18Massachusetts~7K1.02×
19Montana<1K1.01×
20New Hampshire~1K1.00×
21Colorado~5K0.99×
22Maine~1K0.99×
23Kentucky~4K0.98×
24Rhode Island~1K0.98×
25Delaware<1K0.98×
26California~40K0.96×
27Michigan~8K0.96×
28Connecticut~3K0.96×
29Idaho~2K0.96×
30Utah~3K0.95×
31Maryland~5K0.94×
32West Virginia~1K0.94×
33Hawaii~1K0.94×
34New York~20K0.93×
35Oklahoma~3K0.93×
36New Mexico~2K0.93×
37Pennsylvania~10K0.92×
38New Jersey~8K0.91×
39Arkansas~3K0.91×
40Mississippi~2K0.90×
41Arizona~6K0.89×
42Tennessee~6K0.89×
43Georgia~9K0.88×
44North Carolina~9K0.88×
45Alabama~4K0.87×
46Nevada~3K0.86×
47South Carolina~4K0.85×
48Louisiana~4K0.84×
49Texas~20K0.83×
50Florida~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Lower Saxony, United States
0.82×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lower Saxony audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lower Saxony audience
#·InterestCategoryAffinity×
01PeugeotCars & Mobility20.00×
02Škoda AutoCars & Mobility20.00×
03Ford EscapeCars & Mobility20.00×
04Hyundai ElantraCars & Mobility20.00×
05Compact sport utility vehicleCars & Mobility20.00×
06Lexus GXCars & Mobility20.00×
07CitroënCars & Mobility20.00×
08Family carCars & Mobility17.99×
09City carCars & Mobility17.49×
10Nissan RogueCars & Mobility16.71×
11Acura MDXCars & Mobility16.69×
12Car clubCars & Mobility14.06×
13Honda AccordCars & Mobility12.86×
14Antique carCars & Mobility12.74×
15HatchbackCars & Mobility12.08×
16CarcareCars & Mobility12.03×
17Ice Hockey World ChampionshipsSports11.81×
18Auto showCars & Mobility11.68×
19Enterprise Rent-A-CarCars & Mobility6.35×
20Used CarsCars & Mobility5.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lower Saxony audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lower Saxony audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.34×
Risk AppetiteTHRILL1.96×
Need for SecurityCONSERVATISM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lower Saxony audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.72×
Price SensitivityPREMIUM0.77×
Healthy LifestyleBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lower Saxony have in United States?

Lower Saxony has an estimated audience of 334,290 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lower Saxony fans?

36.3% of Lower Saxony fans are female, 63.7% are male, with an average age of 39.9 years.

03

Which brands do Lower Saxony fans like most?

Lower Saxony fans show strongest brand affinity for Family car (17.99×), Hatchback (12.08×), and Antique car (12.74×) over the country average.

04

Where do Lower Saxony fans live in United States?

Lower Saxony fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Lower Saxony fans also like?

Beyond Lower Saxony itself, the audience over-indexes on Hatchback (12.08×), Antique car (12.74×), City car (17.49×), and Carcare (12.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Lower Saxony audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lower Saxony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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