Rascasse Audience Intelligence

Honda Accord Audience in United States

A data profile of the people who buy, follow and care about Honda Accord in United States — modelled from more than twelve digital signal sources. Honda Accord has an estimated audience of 4,706,941 people in United States.

#47among Car type in United States#22among Car Model in United States#272in Cars & Mobility

The average Honda Accord fan in United States is 36.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mazda CX-5, Caitlyn Jenner, Toyota Camry, with strongest over-indexing on Mazda CX-5 (26.64× the country average).

Demographically, the Honda Accord audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Honda Accord fan in United States is more male, around 36.7 years old, with strong Need for Security tendencies and a notable affinity for Mazda CX-5.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Honda Accord profile in United States.

Audience size
4.7M
in United States
Gender
31.0%♀
69.0% male
Age
36.7
average years
Country rank
#7038
Car Model in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Honda Accord fans

31.0% are female, 69.0% are male, average age 36.7.

Fig. 02

Gender split

31.0%
Female
69.0%
Male
Demographic split for Honda Accord audience in United States
MetricValue
Female31.0%
Male69.0%
Average age36.7
Estimated audience size4,706,941
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Honda Accord audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3919%
40-4918%
50+16%
Fig. 04

Worldwide distribution

31.1%

of the worldwide Honda Accord audience comes from United States.

Worldwide audience distribution share by country for Honda Accord
CountryShare
United States31.1%
Thailand6.2%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Honda Accord audience in United States is strongest.

Fig. 05

Top regions by affinity

Honda Accord fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~80K2.09×
02Louisiana~100K1.90×
03Georgia~200K1.55×
04Alabama~100K1.54×
05Maryland~100K1.50×
06North Carolina~200K1.48×
07California~700K1.40×
08South Carolina~100K1.40×
09New Jersey~200K1.37×
10Texas~500K1.32×
11Connecticut~60K1.26×
12Virginia~100K1.25×
13Florida~400K1.24×
14Rhode Island~20K1.17×
15New York~300K1.14×
16Delaware~10K1.14×
17Tennessee~100K1.11×
18Arkansas~40K1.11×
19Massachusetts~100K1.10×
20Illinois~200K1.04×
21Ohio~100K1.04×
22Pennsylvania~200K1.00×
23Arizona~90K1.00×
24Indiana~80K0.99×
25Oklahoma~50K0.99×
26Nevada~40K0.99×
27Hawaii~20K0.97×
28Washington, District of Columbia~10K0.97×
29Missouri~70K0.94×
30Kentucky~50K0.93×
31Kansas~30K0.92×
32Minnesota~60K0.90×
33Washington~80K0.85×
34Nebraska~20K0.80×
35New Mexico~20K0.79×
36Utah~30K0.78×
37Wisconsin~50K0.76×
38Oregon~40K0.74×
39Michigan~90K0.72×
40Iowa~30K0.71×
41New Hampshire~10K0.70×
42Colorado~50K0.68×
43West Virginia~10K0.67×
44Idaho~20K0.66×
45South Dakota~6K0.60×
46North Dakota~6K0.60×
47Maine~9K0.55×
48Vermont~4K0.53×
49Alaska~4K0.45×
50Montana~6K0.44×
Fig. 06

Affinity by region

Affinity by region — Honda Accord, United States
0.44×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Honda Accord audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Honda Accord audience
#·InterestCategoryAffinity×
01Toyota YarisCars & Mobility33.26×
02Caitlyn JennerFashion & Accessoires28.05×
03Mazda CX-5Cars & Mobility26.64×
04Honda FitCars & Mobility22.59×
05Toyota CamryCars & Mobility17.98×
06Honda PilotCars & Mobility17.49×
07Toyota CorollaCars & Mobility15.92×
08Honda CR-VCars & Mobility15.35×
09Toyota HighlanderCars & Mobility13.08×
10ConvertibleCars & Mobility12.56×
11Honda CivicCars & Mobility12.13×
12Front-wheel driveCars & Mobility12.05×
13Station wagonCars & Mobility11.49×
14Fuel economy in automobilesCars & Mobility10.28×
15CoupéCars & Mobility10.06×
16Street racingCars & Mobility9.63×
17V8 engineCars & Mobility8.48×
18Full-size carCars & Mobility8.06×
19TouchscreenTechnology & Electronics6.27×
20AutotraderCars & Mobility5.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Honda Accord audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Honda Accord audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.98×
PatriotismCONSERVATISM1.75×
Luxury OrientationPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Honda Accord audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
Convenience OrientationPREMIUM0.83×
Community OrientationOPEN0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Honda Accord have in United States?

Honda Accord has an estimated audience of 4,706,941 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Honda Accord fans?

31.0% of Honda Accord fans are female, 69.0% are male, with an average age of 36.7 years.

03

Which brands do Honda Accord fans like most?

Honda Accord fans show strongest brand affinity for Mazda CX-5 (26.64×), Caitlyn Jenner (28.05×), and Toyota Camry (17.98×) over the country average.

04

Where do Honda Accord fans live in United States?

Honda Accord fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Honda Accord fans also like?

Beyond Honda Accord itself, the audience over-indexes on Caitlyn Jenner (28.05×), Toyota Camry (17.98×), Toyota Yaris (33.26×), and Honda CR-V (15.35×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Honda Accord. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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