Honda Accord Audience in United States

Honda Accord logo

Honda Accord has an estimated audience of 4,629,246 people in United States. 31.0% are female, 69.0% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Mazda CX-5, Caitlyn Jenner, Toyota Camry, Toyota Yaris, Honda CR-V.

The average Honda Accord fan in United States is 36.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mazda CX-5, Caitlyn Jenner, Toyota Camry, with strongest over-indexing on Mazda CX-5 (26.64× the country average). Demographically, the Honda Accord audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Honda Accord fans

Demographic split for Honda Accord audience in United States
MetricValue
Female31.0%
Male69.0%
Average age36.7
Estimated audience size4,629,246

Audience persona

The typical Honda Accord fan in United States is more male, around 36.7 years old, with strong Family Orientation tendencies and a notable affinity for Mazda CX-5.

Top regions in United States

Top regions ranked by reach for Honda Accord in United States
RegionReachAffinity
California767,9021.51×
Texas564,7581.42×
Florida413,2761.32×
New York321,6311.24×
Georgia228,1291.6×
North Carolina215,6711.55×
New Jersey172,8291.47×
Illinois161,5831.05×
Pennsylvania155,4251×
Ohio145,5471.02×
Virginia141,7621.26×
Maryland121,4161.53×
Louisiana114,6241.92×
Tennessee104,9801.13×
Massachusetts102,6091.13×
South Carolina100,9201.45×
Alabama98,5341.52×
Arizona92,8440.98×
Michigan87,9250.73×
Mississippi80,7792.12×
Washington80,3860.87×
Indiana80,3290.95×
Missouri69,2100.93×
Connecticut59,2681.28×
Minnesota56,5680.85×
Kentucky53,4080.92×
Oklahoma51,4121×
Wisconsin49,9280.72×
Colorado49,3410.68×
Nevada44,9761×
Arkansas41,4101.09×
Oregon39,3500.74×
Kansas32,5890.89×
Utah31,8090.77×
Iowa26,1780.69×
Hawaii18,7260.94×
New Mexico18,4380.79×
Nebraska17,5180.75×
Rhode Island16,6581.13×
Idaho14,5000.62×
Delaware13,6741.07×
Washington, District of Columbia13,6130.98×
West Virginia13,3760.62×
New Hampshire12,4590.68×
Maine8,6940.52×
South Dakota5,4510.51×
North Dakota4,7890.5×
Montana4,7390.37×
Vermont3,8150.47×
Alaska3,4630.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Honda Accord audience
BrandAffinityCategory
Mazda CX-526.64×Cars & Mobility
Caitlyn Jenner28.05×Fashion & Accessoires
Toyota Camry17.98×Cars & Mobility
Toyota Yaris33.26×Cars & Mobility
Honda CR-V15.35×Cars & Mobility
Toyota Corolla15.92×Cars & Mobility
Honda Pilot17.49×Cars & Mobility
Honda Civic12.13×Cars & Mobility
Front-wheel drive12.05×Cars & Mobility
Convertible12.56×Cars & Mobility
Toyota Highlander13.08×Cars & Mobility
Full-size car8.06×Cars & Mobility
Coupé10.06×Cars & Mobility
Autotrader5.79×Cars & Mobility
Honda Fit22.59×Cars & Mobility
Fuel economy in automobiles10.28×Cars & Mobility
Station wagon11.49×Cars & Mobility
V8 engine8.48×Cars & Mobility
Nissan Altima14.88×Cars & Mobility
Touchscreen6.27×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Honda Accord audience
TraitClusterScore
Family OrientationCONSERVATISM1.48
Need for SecurityCONSERVATISM1.41
Quality AwarenessPREMIUM1.39
Price SensitivityPREMIUM1.17
Luxury OrientationPREMIUM1.14
Social Media UsageJOY1.05

Worldwide distribution

Worldwide audience distribution share by country for Honda Accord
CountryShare
United States31.2%
Thailand6.3%
Brazil4.9%

See Honda Accord audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Honda Accord have in United States?

Honda Accord has an estimated audience of 4,629,246 people in United States, concentrated in California and Texas.

What is the gender split and age of Honda Accord fans?

31.0% of Honda Accord fans are female, 69.0% are male, with an average age of 36.7 years.

Which brands do Honda Accord fans like most?

Honda Accord fans show strongest brand affinity for Mazda CX-5 (26.64×), Caitlyn Jenner (28.05×), and Toyota Camry (17.98×) over the country average.

Where do Honda Accord fans live in United States?

Honda Accord fans in United States are most concentrated in California (reach 767,902), Texas (reach 564,758), and Florida (reach 413,276). These three regions account for the largest share of the active audience.

What other brands do Honda Accord fans also like?

Beyond Honda Accord itself, the audience over-indexes on Caitlyn Jenner (28.05×), Toyota Camry (17.98×), Toyota Yaris (33.26×), and Honda CR-V (15.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Honda Accord. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.