Rascasse Audience Intelligence

Street racing Audience in United States

A data profile of the people who buy, follow and care about Street racing in United States — modelled from more than twelve digital signal sources. Street racing has an estimated audience of 5,380,308 people in United States.

#3602among Topic in United States#243in Cars & Mobility

The average Street racing fan in United States is 28.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Auto show, AutoZone, Carcare, with strongest over-indexing on Auto show (11.38× the country average).

Demographically, the Street racing audience skews more male with an average age of 28.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Street racing fan in United States is more male, around 28.2 years old, with strong Patriotism tendencies and a notable affinity for Auto show.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Street racing profile in United States.

Audience size
5.4M
in United States
Gender
20.0%♀
80.0% male
Age
28.2
average years
Country rank
#6261
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Street racing fans

20.0% are female, 80.0% are male, average age 28.2.

Fig. 02

Gender split

20.0%
Female
80.0%
Male
Demographic split for Street racing audience in United States
MetricValue
Female20.0%
Male80.0%
Average age28.2
Estimated audience size5,380,308
Fig. 03

Age distribution

Ø 28.2
average years
Age distribution of the Street racing audience in United States
Age bracketShare%
16-1953%
20-2921%
30-3912%
40-499%
50+5%
Fig. 04

Worldwide distribution

28.9%

of the worldwide Street racing audience comes from United States.

Worldwide audience distribution share by country for Street racing
CountryShare
United States28.9%
Japan7.6%
Germany4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Street racing audience in United States is strongest.

Fig. 05

Top regions by affinity

Street racing fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~100K1.70×
02West Virginia~30K1.29×
03Alabama~90K1.25×
04Mississippi~50K1.24×
05Georgia~200K1.21×
06Oklahoma~70K1.20×
07Colorado~100K1.19×
08Louisiana~80K1.18×
09Texas~500K1.13×
10North Carolina~200K1.13×
11Tennessee~100K1.13×
12Missouri~90K1.08×
13New Mexico~30K1.08×
14Kentucky~70K1.07×
15Washington~100K1.06×
16Arkansas~50K1.06×
17Oregon~60K1.05×
18Arizona~100K1.04×
19Indiana~100K1.04×
20Florida~400K1.02×
21Kansas~40K1.02×
22Virginia~100K1.00×
23Iowa~40K1.00×
24New York~300K0.99×
25Utah~50K0.99×
26Nebraska~30K0.99×
27Idaho~30K0.99×
28California~600K0.98×
29Nevada~50K0.98×
30Ohio~200K0.96×
31South Dakota~10K0.96×
32Alaska~10K0.96×
33North Dakota~10K0.96×
34Vermont~9K0.96×
35Hawaii~20K0.95×
36Illinois~200K0.94×
37Rhode Island~20K0.94×
38Michigan~100K0.93×
39Maryland~90K0.93×
40Maine~20K0.93×
41Montana~10K0.93×
42Pennsylvania~200K0.91×
43Delaware~10K0.91×
44Connecticut~50K0.90×
45New Hampshire~20K0.90×
46New Jersey~100K0.87×
47Wisconsin~70K0.86×
48Washington, District of Columbia~10K0.86×
49Minnesota~70K0.85×
50Massachusetts~90K0.82×
Fig. 06

Affinity by region

Affinity by region — Street racing, United States
0.82×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Street racing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Street racing audience
#·InterestCategoryAffinity×
01Kia ForteCars & Mobility20.00×
02Acura MDXCars & Mobility12.62×
03Auto showCars & Mobility11.38×
04Honda PilotCars & Mobility10.93×
05CarcareCars & Mobility10.92×
06Antique carCars & Mobility9.77×
07Honda CivicCars & Mobility9.64×
08Honda AccordCars & Mobility9.63×
09Electric motorcycles and scootersCars & Mobility7.99×
10Lewis HamiltonSports7.50×
11Family carCars & Mobility6.99×
12Advance Auto PartsCars & Mobility6.67×
13JudoSports6.28×
14Motorcycle helmetCars & Mobility6.16×
15HatchbackCars & Mobility6.12×
16O'Reilly Auto PartsCars & Mobility6.09×
17Hair ExtensionsBeauty & Wellness5.47×
18AutoZoneCars & Mobility4.63×
19Enterprise Rent-A-CarCars & Mobility4.18×
20MangaLiterature3.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Street racing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Street racing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.09×
Risk AppetiteTHRILL1.97×
Need for SecurityCONSERVATISM1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Street racing audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.67×
Community OrientationOPEN0.70×
SpiritualityBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Street racing have in United States?

Street racing has an estimated audience of 5,380,308 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Street racing fans?

20.0% of Street racing fans are female, 80.0% are male, with an average age of 28.2 years.

03

Which brands do Street racing fans like most?

Street racing fans show strongest brand affinity for Auto show (11.38×), AutoZone (4.63×), and Carcare (10.92×) over the country average.

04

Where do Street racing fans live in United States?

Street racing fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Street racing fans also like?

Beyond Street racing itself, the audience over-indexes on AutoZone (4.63×), Carcare (10.92×), Advance Auto Parts (6.67×), and O'Reilly Auto Parts (6.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Street racing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Street racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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