Rascasse Audience Intelligence

Hair Extensions Audience in United States

A data profile of the people who buy, follow and care about Hair Extensions in United States — modelled from more than twelve digital signal sources. Hair Extensions has an estimated audience of 27,443,609 people in United States.

#3among Hair extensions in United States#734among Topic in United States#18in Beauty & Wellness

The average Hair Extensions fan in United States is 33.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Empire (2015 TV series), Human Hair Extensions, The Breakfast Club, with strongest over-indexing on Empire (2015 TV series) (22.5× the country average).

Demographically, the Hair Extensions audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Mindfulness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hair Extensions fan in United States is more female, around 33.8 years old, with strong Mindfulness tendencies and a notable affinity for Empire (2015 TV series).

Category: Beauty & Wellness · Type: Topic · Subtype: Hair extensions

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hair Extensions profile in United States.

Audience size
27.4M
in United States
Gender
68.8%♀
31.2% male
Age
33.8
average years
Country rank
#1070
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hair Extensions fans

68.8% are female, 31.2% are male, average age 33.8.

Fig. 02

Gender split

68.8%
Female
31.2%
Male
Demographic split for Hair Extensions audience in United States
MetricValue
Female68.8%
Male31.2%
Average age33.8
Estimated audience size27,443,609
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Hair Extensions audience in United States
Age bracketShare%
16-1934%
20-2922%
30-3918%
40-4915%
50+11%
Fig. 04

Worldwide distribution

33.2%

of the worldwide Hair Extensions audience comes from United States.

Worldwide audience distribution share by country for Hair Extensions
CountryShare
United States33.2%
Japan10.5%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hair Extensions audience in United States is strongest.

Fig. 05

Top regions by affinity

Hair Extensions fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~1M3.96×
02Alaska~100K2.43×
03Utah~300K1.36×
04Montana~100K1.25×
05Mississippi~300K1.23×
06California~3.5M1.19×
07West Virginia~200K1.19×
08Wyoming~50K1.19×
09Louisiana~400K1.11×
10Idaho~100K1.08×
11North Dakota~60K1.08×
12Arkansas~200K1.04×
13New Mexico~100K1.04×
14South Dakota~70K1.04×
15Alabama~400K1.02×
16Nevada~300K1.02×
17Oklahoma~300K1.00×
18Tennessee~500K0.98×
19Kentucky~300K0.98×
20Georgia~800K0.96×
21Nebraska~100K0.95×
22Kansas~200K0.94×
23Texas~2M0.91×
24Arizona~500K0.88×
25Indiana~400K0.88×
26Ohio~700K0.86×
27South Carolina~400K0.86×
28Illinois~800K0.85×
29North Carolina~700K0.85×
30Iowa~200K0.85×
31Michigan~600K0.84×
32Missouri~400K0.84×
33Colorado~400K0.84×
34Minnesota~300K0.83×
35New York~1M0.81×
36Washington~400K0.81×
37Florida~1.5M0.80×
38Maryland~400K0.80×
39Maine~80K0.80×
40Delaware~60K0.80×
41Pennsylvania~700K0.79×
42Virginia~500K0.78×
43New Hampshire~80K0.78×
44New Jersey~500K0.76×
45Rhode Island~70K0.75×
46Wisconsin~300K0.72×
47Connecticut~200K0.71×
48Massachusetts~400K0.69×
49Washington, District of Columbia~60K0.68×
50Hawaii~70K0.60×
Fig. 06

Affinity by region

Affinity by region — Hair Extensions, United States
0.60×1.00×3.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hair Extensions audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hair Extensions audience
#·InterestCategoryAffinity×
01BallersMovies & TV24.66×
02Empire (2015 TV series)Movies & TV22.50×
03Human Hair ExtensionsBeauty & Wellness17.09×
04The Young and the RestlessMovies & TV13.79×
05Jaden SmithMovies & TV9.82×
06Afro-textured hairBeauty & Wellness9.58×
07The Breakfast ClubMovies & TV8.97×
08MLB.comSports8.00×
09Princess PollyFashion & Accessoires7.84×
10AfrobeatMusic & Radio7.29×
11ZendayaMovies & TV7.07×
12AritziaFashion & Accessoires7.05×
13Bergdorf GoodmanFashion & Accessoires6.93×
14NigeriaTravel & Leisure6.63×
15Internet celebrityInternet & Social Media5.66×
16The Open ChampionshipSports5.60×
17Miami HeatSports5.59×
18Los Angeles DodgersSports5.52×
19Curly HairBeauty & Wellness4.81×
20Google NewsNews4.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hair Extensions audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hair Extensions audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.54×
Pet OwnershipJOY0.93×
Community OrientationOPEN0.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hair Extensions audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.22×
DIY MentalityTHRILL0.24×
Convenience OrientationPREMIUM0.24×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hair Extensions have in United States?

Hair Extensions has an estimated audience of 27,443,609 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hair Extensions fans?

68.8% of Hair Extensions fans are female, 31.2% are male, with an average age of 33.8 years.

03

Which brands do Hair Extensions fans like most?

Hair Extensions fans show strongest brand affinity for Empire (2015 TV series) (22.5×), Human Hair Extensions (17.09×), and The Breakfast Club (8.97×) over the country average.

04

Where do Hair Extensions fans live in United States?

Hair Extensions fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Hair Extensions fans also like?

Beyond Hair Extensions itself, the audience over-indexes on Human Hair Extensions (17.09×), The Breakfast Club (8.97×), Afrobeat (7.29×), and MLB.com (8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair extensions audiences in United States

See Hair Extensions audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hair Extensions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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