Hair Extensions Audience in United States

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Hair Extensions has an estimated audience of 27,443,609 people in United States. 68.8% are female, 31.2% are male, average age 33.8. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Pro-Ject, Harlow, Bank account, Product design.

The average Hair Extensions fan in United States is 33.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Pro-Ject, Harlow, with strongest over-indexing on Historic site (10.06× the country average). Demographically, the Hair Extensions audience skews more female with an average age of 33.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair extensions

Demographics of Hair Extensions fans

Demographic split for Hair Extensions audience in United States
MetricValue
Female68.8%
Male31.2%
Average age33.8
Estimated audience size27,443,609

Audience persona

The typical Hair Extensions fan in United States is more female, around 33.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Hair Extensions in United States
RegionReachAffinity
California3,955,1751.31×
Texas2,311,5770.98×
Florida1,555,1730.84×
New York1,324,5460.86×
Oregon1,011,8493.22×
Georgia848,1731×
Illinois820,7440.9×
Pennsylvania774,6350.84×
Ohio754,1110.89×
North Carolina735,1160.89×
Michigan611,2340.85×
New Jersey579,2200.83×
Tennessee561,1921.02×
Virginia538,4730.81×
Arizona530,4880.95×
Washington479,0310.87×
Indiana470,1940.94×
Massachusetts399,3150.74×
Louisiana394,2241.11×
Colorado389,8820.9×
Alabama384,6651×
Maryland381,2680.81×
Missouri372,0510.84×
Kentucky370,7951.08×
South Carolina359,2720.87×
Utah331,4881.35×
Minnesota324,4650.83×
Oklahoma322,7011.06×
Wisconsin301,9490.73×
Nevada297,9761.12×
Mississippi277,3101.23×
Arkansas240,4841.06×
Iowa208,9100.92×
Connecticut200,2090.73×
Kansas187,1370.87×
Idaho153,1441.11×
West Virginia149,3031.17×
New Mexico143,2861.04×
Alaska139,8622.38×
Nebraska129,9200.94×
Montana96,5051.27×
New Hampshire78,0450.72×
Maine75,8270.77×
Hawaii64,8620.55×
South Dakota64,1001.01×
Rhode Island63,0990.72×
North Dakota57,7141.02×
Delaware56,6220.75×
Washington, District of Columbia49,3070.6×
Wyoming45,9731.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hair Extensions audience
BrandAffinityCategory
Historic site10.06×Arts & Culture
Pro-Ject8.18×Music & Radio
Harlow22.56×Travel & Leisure
Bank account4.43×Business & Career
Product design3.36×Business & Career
Fairy godmother10.98×Literature
Combat sport2.17×Sports
Japanese domestic market6.43×Politics & Society
Isometric exercise11.55×Sports
Vocal harmony5.86×Music & Radio
TV Fanatic13.41×Movies & TV
Goop6.7×Internet & Social Media
UK garage6.75×Music & Radio
Mathcore9.83×Music & Radio
Grinch4.5×Movies & TV
Governor of Michigan8.01×Politics & Society
Hebe6.95×Home & Garden
Staycation3.36×Home & Garden
JDSU3×Business & Career
Hipster8.91×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hair Extensions audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.17
Early Adopter MentalityPOWER1.44
Luxury OrientationPREMIUM1.37
Design AffinityPREMIUM1.2
Healthy LifestyleBALANCE1.17
Sports ActivityPOWER1.15

Worldwide distribution

Worldwide audience distribution share by country for Hair Extensions
CountryShare
United States33.2%
Japan10.5%
United Kingdom5.0%

See Hair Extensions audiences in other countries

More Hair extensions audiences in United States

Frequently asked questions

How many fans does Hair Extensions have in United States?

Hair Extensions has an estimated audience of 27,443,609 people in United States, concentrated in California and Texas.

What is the gender split and age of Hair Extensions fans?

68.8% of Hair Extensions fans are female, 31.2% are male, with an average age of 33.8 years.

Which brands do Hair Extensions fans like most?

Hair Extensions fans show strongest brand affinity for Historic site (10.06×), Pro-Ject (8.18×), and Harlow (22.56×) over the country average.

Where do Hair Extensions fans live in United States?

Hair Extensions fans in United States are most concentrated in California (reach 3,955,175), Texas (reach 2,311,577), and Florida (reach 1,555,173). These three regions account for the largest share of the active audience.

What other brands do Hair Extensions fans also like?

Beyond Hair Extensions itself, the audience over-indexes on Pro-Ject (8.18×), Harlow (22.56×), Bank account (4.43×), and Product design (3.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hair Extensions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.