Afro-textured hair Audience in United States

Afro-textured hair logo

Afro-textured hair has an estimated audience of 8,541,793 people in United States. 76.9% are female, 23.1% are male, average age 30.3. Top regions: California, Texas, Florida. Top brand affinities: Hair tutorials, Hair Extensions, Rhianna (singer), Curly Hair, Afrobeat.

The average Afro-textured hair fan in United States is 30.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hair tutorials, Hair Extensions, Rhianna (singer), with strongest over-indexing on Hair tutorials (21.72× the country average). Demographically, the Afro-textured hair audience skews more female with an average age of 30.3, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

Demographics of Afro-textured hair fans

Demographic split for Afro-textured hair audience in United States
MetricValue
Female76.9%
Male23.1%
Average age30.3
Estimated audience size8,541,793

Audience persona

The typical Afro-textured hair fan in United States is more female, around 30.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Hair tutorials.

Top regions in United States

Top regions ranked by reach for Afro-textured hair in United States
RegionReachAffinity
California523,2460.56×
Texas461,6280.63×
Florida336,9860.58×
New York304,1950.64×
Pennsylvania184,9780.64×
Michigan165,2240.74×
Illinois154,2210.54×
Maryland137,4590.94×
New Jersey137,1270.63×
Ohio137,1080.52×
Georgia136,5500.52×
Virginia131,5740.63×
North Carolina130,4210.51×
Louisiana127,1691.15×
Mississippi112,3791.6×
Oklahoma106,5111.12×
Alabama101,4640.85×
Indiana101,2990.65×
Missouri98,1050.71×
Tennessee96,6620.56×
South Carolina95,9710.75×
Wisconsin92,8900.72×
Washington92,5210.54×
Kentucky87,3520.82×
Arizona82,5750.47×
Massachusetts82,1420.49×
Arkansas81,6841.16×
Connecticut81,5340.95×
Nevada80,9690.98×
Colorado79,9610.59×
Kansas77,9021.16×
Minnesota76,6100.63×
Utah72,8370.95×
Nebraska68,0491.59×
West Virginia67,4721.7×
Oregon66,6130.68×
Iowa66,5600.95×
Rhode Island60,3932.22×
New Mexico54,1551.26×
Delaware48,0752.04×
Alaska42,0822.3×
New Hampshire41,6961.24×
Maine40,2381.32×
Washington, District of Columbia39,0501.52×
Idaho38,9420.91×
Hawaii37,2001.01×
Montana36,6851.55×
South Dakota36,2091.83×
Vermont33,0002.2×
North Dakota21,1541.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Afro-textured hair audience
BrandAffinityCategory
Hair tutorials21.72×Beauty & Wellness
Hair Extensions7.86×Beauty & Wellness
Rhianna (singer)11.87×Music & Radio
Curly Hair7.7×Beauty & Wellness
Afrobeat7.35×Music & Radio
Braid5.29×Home & Garden
natural hair9.12×Beauty & Wellness
Long hair5.27×Beauty & Wellness
Lace wig4.38×Beauty & Wellness
TikTok2.38×Internet & Social Media
Human hair growth4.73×Health
Euphoria2×Movies & TV
Human Hair Extensions10.69×Beauty & Wellness
Hair straightening4.42×Beauty & Wellness
Afro7.52×Fashion & Accessoires
Beauty1.75×Beauty & Wellness
Hair products2.28×Beauty & Wellness
Empire (2015 TV series)9.86×Movies & TV
Shoes1.97×Fashion & Accessoires
Superman1.75×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Afro-textured hair audience
TraitClusterScore
Luxury OrientationPREMIUM1.84
Quality AwarenessPREMIUM1.28
MindfulnessBALANCE1.22
CreativityOPEN1.1
Design AffinityPREMIUM1.09
Healthy LifestyleBALANCE1.06

Worldwide distribution

Worldwide audience distribution share by country for Afro-textured hair
CountryShare
United States52.6%
Brazil8.0%
France5.7%

See Afro-textured hair audiences in other countries

More Hair audiences in United States

Frequently asked questions

How many fans does Afro-textured hair have in United States?

Afro-textured hair has an estimated audience of 8,541,793 people in United States, concentrated in California and Texas.

What is the gender split and age of Afro-textured hair fans?

76.9% of Afro-textured hair fans are female, 23.1% are male, with an average age of 30.3 years.

Which brands do Afro-textured hair fans like most?

Afro-textured hair fans show strongest brand affinity for Hair tutorials (21.72×), Hair Extensions (7.86×), and Rhianna (singer) (11.87×) over the country average.

Where do Afro-textured hair fans live in United States?

Afro-textured hair fans in United States are most concentrated in California (reach 523,246), Texas (reach 461,628), and Florida (reach 336,986). These three regions account for the largest share of the active audience.

What other brands do Afro-textured hair fans also like?

Beyond Afro-textured hair itself, the audience over-indexes on Hair Extensions (7.86×), Rhianna (singer) (11.87×), Curly Hair (7.7×), and Afrobeat (7.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Afro-textured hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.