Rascasse Audience Intelligence

Afro-textured hair Audience in United States

A data profile of the people who buy, follow and care about Afro-textured hair in United States — modelled from more than twelve digital signal sources. Afro-textured hair has an estimated audience of 8,541,793 people in United States.

#14among Hair in United States#2603among Topic in United States#101in Beauty & Wellness

The average Afro-textured hair fan in United States is 30.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hair tutorials, Hair Extensions, Curly Hair, with strongest over-indexing on Hair tutorials (21.72× the country average).

Demographically, the Afro-textured hair audience skews more female with an average age of 30.3, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Afro-textured hair fan in United States is more female, around 30.3 years old, with strong Quality Awareness tendencies and a notable affinity for Hair tutorials.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Afro-textured hair profile in United States.

Audience size
8.5M
in United States
Gender
76.9%♀
23.1% male
Age
30.3
average years
Country rank
#4161
Topic in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Afro-textured hair fans

76.9% are female, 23.1% are male, average age 30.3.

Fig. 02

Gender split

76.9%
Female
23.1%
Male
Demographic split for Afro-textured hair audience in United States
MetricValue
Female76.9%
Male23.1%
Average age30.3
Estimated audience size8,541,793
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Afro-textured hair audience in United States
Age bracketShare%
16-1944%
20-2923%
30-3915%
40-4912%
50+6%
Fig. 04

Worldwide distribution

52.6%

of the worldwide Afro-textured hair audience comes from United States.

Worldwide audience distribution share by country for Afro-textured hair
CountryShare
United States52.6%
Brazil8.0%
France5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Afro-textured hair audience in United States is strongest.

Fig. 05

Top regions by affinity

Afro-textured hair fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~30K1.11×
02Delaware~30K1.09×
03Nebraska~50K1.08×
04Mississippi~80K1.07×
05Washington, District of Columbia~30K1.05×
06South Dakota~20K1.05×
07Kansas~70K1.04×
08Arkansas~70K1.03×
09Hawaii~40K1.03×
10North Dakota~20K1.03×
11Vermont~20K1.03×
12Louisiana~100K1.02×
13New Mexico~40K1.02×
14New Hampshire~30K1.02×
15Maine~30K1.02×
16Alaska~20K1.02×
17Oklahoma~100K1.01×
18West Virginia~40K1.01×
19Maryland~100K1.00×
20Connecticut~90K1.00×
21Nevada~80K1.00×
22Montana~20K1.00×
23Alabama~100K0.99×
24Utah~80K0.99×
25Iowa~70K0.99×
26Idaho~40K0.99×
27South Carolina~100K0.98×
28Kentucky~100K0.98×
29Indiana~200K0.97×
30Wisconsin~100K0.97×
31Oregon~100K0.97×
32Tennessee~200K0.96×
33Missouri~100K0.96×
34Minnesota~100K0.96×
35Colorado~100K0.95×
36Virginia~200K0.94×
37Arizona~200K0.94×
38Washington~200K0.94×
39Massachusetts~200K0.94×
40Georgia~200K0.93×
41North Carolina~200K0.93×
42Michigan~200K0.93×
43New Jersey~200K0.93×
44Pennsylvania~300K0.92×
45Ohio~200K0.92×
46Illinois~300K0.91×
47New York~400K0.88×
48Florida~500K0.87×
49Texas~600K0.84×
50California~800K0.81×
Fig. 06

Affinity by region

Affinity by region — Afro-textured hair, United States
0.81×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Afro-textured hair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Afro-textured hair audience
#·InterestCategoryAffinity×
01Hair tutorialsBeauty & Wellness21.72×
02Rhianna (singer)Music & Radio11.87×
03Human Hair ExtensionsBeauty & Wellness10.69×
04Empire (2015 TV series)Movies & TV9.86×
05African culturePolitics & Society9.81×
06natural hairBeauty & Wellness9.12×
07Hair ExtensionsBeauty & Wellness7.86×
08Curly HairBeauty & Wellness7.70×
09AfroFashion & Accessoires7.52×
10AfrobeatMusic & Radio7.35×
11BraidHome & Garden5.29×
12Long hairBeauty & Wellness5.27×
13Human hair growthHealth4.73×
14Hair straighteningBeauty & Wellness4.42×
15Lace wigBeauty & Wellness4.38×
16LivemusicMusic & Radio3.33×
17TikTokInternet & Social Media2.38×
18Hair productsBeauty & Wellness2.28×
19ShoesFashion & Accessoires1.97×
20BeautyBeauty & Wellness1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Afro-textured hair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Afro-textured hair audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.91×
Early Adopter MentalityPOWER1.70×
Luxury OrientationPREMIUM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Afro-textured hair audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.52×
SpiritualityBALANCE0.76×
TraditionCONSERVATISM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Afro-textured hair have in United States?

Afro-textured hair has an estimated audience of 8,541,793 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Afro-textured hair fans?

76.9% of Afro-textured hair fans are female, 23.1% are male, with an average age of 30.3 years.

03

Which brands do Afro-textured hair fans like most?

Afro-textured hair fans show strongest brand affinity for Hair tutorials (21.72×), Hair Extensions (7.86×), and Curly Hair (7.7×) over the country average.

04

Where do Afro-textured hair fans live in United States?

Afro-textured hair fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Afro-textured hair fans also like?

Beyond Afro-textured hair itself, the audience over-indexes on Hair Extensions (7.86×), Curly Hair (7.7×), Rhianna (singer) (11.87×), and Afrobeat (7.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair audiences in United States

See Afro-textured hair audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Afro-textured hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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