Afro Audience in United States

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Afro has an estimated audience of 8,294,948 people in United States. 72.1% are female, 27.9% are male, average age 30.6. Top regions: California, Texas, Florida. Top brand affinities: Bank account, Combat sport, Home equity, Litter box, Historic site.

The average Afro fan in United States is 30.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bank account, Combat sport, Home equity, with strongest over-indexing on Bank account (2.86× the country average). Demographically, the Afro audience skews more female with an average age of 30.6, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Afro fans

Demographic split for Afro audience in United States
MetricValue
Female72.1%
Male27.9%
Average age30.6
Estimated audience size8,294,948

Audience persona

The typical Afro fan in United States is more female, around 30.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Afro in United States
RegionReachAffinity
California950,6691.04×
Texas917,3861.29×
Florida726,4781.29×
New York583,3871.26×
Georgia372,7771.46×
North Carolina298,8641.2×
Illinois293,4901.06×
Pennsylvania282,5891.01×
Ohio252,9390.99×
New Jersey246,2211.17×
Virginia227,1011.12×
Michigan225,0931.04×
Massachusetts195,7511.2×
Maryland191,1971.34×
Tennessee169,4091.02×
Arizona168,1080.99×
Washington167,0641×
Indiana158,9131.05×
South Carolina149,5081.2×
Louisiana144,0801.35×
Alabama142,7981.23×
Missouri138,9391.04×
Minnesota117,0860.99×
Colorado114,9850.88×
Kentucky106,0821.02×
Wisconsin102,7130.82×
Oklahoma97,4201.06×
Mississippi91,1521.33×
Connecticut88,5281.06×
Nevada81,9421.02×
Arkansas79,8531.17×
Oregon79,8340.84×
Utah67,7530.91×
Kansas62,8860.96×
Iowa62,4500.91×
Nebraska39,2720.94×
Idaho32,8140.79×
New Mexico32,7150.79×
West Virginia32,3990.84×
Hawaii30,8200.86×
Delaware24,4681.07×
Washington, District of Columbia23,9650.96×
Rhode Island23,1640.88×
New Hampshire22,1440.68×
Maine20,3010.68×
Montana15,0670.65×
Alaska14,3040.81×
North Dakota13,7310.81×
South Dakota13,3330.7×
Vermont8,8800.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Afro audience
BrandAffinityCategory
Bank account2.86×Business & Career
Combat sport1.8×Sports
Home equity1.67×Home & Garden
Litter box1.51×Pets & Animals
Historic site2.69×Arts & Culture
Tierra Cali4.81×Travel & Leisure
JDSU1.89×Business & Career
Goop3.24×Internet & Social Media
Grinch2.18×Movies & TV
Governor of Michigan3.94×Politics & Society
Staycation1.74×Home & Garden
Noodle (Gorillaz)1.83×Music & Radio
Mothercare1.61×Kids & Family
Vocal harmony2.16×Music & Radio
Home staging2.41×Home & Garden
Nuts (film)2.64×Movies & TV
Kevin Murphy (screenwriter)6.75×Movies & TV
Fairy godmother3.26×Literature
Wok2.79×Food & Beverages
Sub Zero (Official)4.17×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Afro audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.97
Luxury OrientationPREMIUM1.74
Early Adopter MentalityPOWER1.39
MindfulnessBALANCE1.33
Design AffinityPREMIUM1.25
Healthy LifestyleBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for Afro
CountryShare
United States35.8%
Brazil9.7%
France5.1%

See Afro audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Afro have in United States?

Afro has an estimated audience of 8,294,948 people in United States, concentrated in California and Texas.

What is the gender split and age of Afro fans?

72.1% of Afro fans are female, 27.9% are male, with an average age of 30.6 years.

Which brands do Afro fans like most?

Afro fans show strongest brand affinity for Bank account (2.86×), Combat sport (1.8×), and Home equity (1.67×) over the country average.

Where do Afro fans live in United States?

Afro fans in United States are most concentrated in California (reach 950,669), Texas (reach 917,386), and Florida (reach 726,478). These three regions account for the largest share of the active audience.

What other brands do Afro fans also like?

Beyond Afro itself, the audience over-indexes on Combat sport (1.8×), Home equity (1.67×), Litter box (1.51×), and Historic site (2.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Afro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.