Rascasse Audience Intelligence

Afro Audience in United States

A data profile of the people who buy, follow and care about Afro in United States — modelled from more than twelve digital signal sources. Afro has an estimated audience of 8,294,948 people in United States.

#2662among Topic in United States#221in Fashion & Accessoires

The average Afro fan in United States is 30.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Hair conditioner, Viola Davis, Google Drive, with strongest over-indexing on Hair conditioner (5.37× the country average).

Demographically, the Afro audience skews more female with an average age of 30.6, and over-indexes on personality traits such as Mindfulness, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Afro fan in United States is more female, around 30.6 years old, with strong Mindfulness tendencies and a notable affinity for Hair conditioner.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Afro profile in United States.

Audience size
8.3M
in United States
Gender
72.1%♀
27.9% male
Age
30.6
average years
Country rank
#4277
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Afro fans

72.1% are female, 27.9% are male, average age 30.6.

Fig. 02

Gender split

72.1%
Female
27.9%
Male
Demographic split for Afro audience in United States
MetricValue
Female72.1%
Male27.9%
Average age30.6
Estimated audience size8,294,948
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the Afro audience in United States
Age bracketShare%
16-1942%
20-2924%
30-3916%
40-4912%
50+6%
Fig. 04

Worldwide distribution

35.8%

of the worldwide Afro audience comes from United States.

Worldwide audience distribution share by country for Afro
CountryShare
United States35.8%
Brazil9.7%
France5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Afro audience in United States is strongest.

Fig. 05

Top regions by affinity

Afro fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~400K1.45×
02Louisiana~100K1.37×
03Mississippi~90K1.35×
04Maryland~200K1.31×
05Texas~900K1.29×
06Alabama~100K1.25×
07North Carolina~300K1.23×
08Florida~700K1.19×
09Arkansas~80K1.19×
10South Carolina~100K1.15×
11New Jersey~200K1.13×
12Virginia~200K1.13×
13New York~500K1.12×
14Oklahoma~100K1.09×
15Massachusetts~200K1.08×
16Kentucky~100K1.08×
17Delaware~20K1.07×
18Indiana~200K1.05×
19Connecticut~90K1.03×
20Missouri~100K1.02×
21Pennsylvania~300K1.01×
22Illinois~300K1.01×
23Nevada~80K1.01×
24Ohio~300K1.00×
25California~900K0.99×
26Michigan~200K0.99×
27Kansas~60K0.99×
28Tennessee~200K0.98×
29Washington~200K0.96×
30Nebraska~40K0.96×
31Alaska~20K0.96×
32Minnesota~100K0.95×
33North Dakota~20K0.94×
34Arizona~200K0.93×
35Washington, District of Columbia~20K0.93×
36Utah~70K0.92×
37Iowa~60K0.92×
38Rhode Island~20K0.90×
39West Virginia~30K0.89×
40Hawaii~30K0.89×
41South Dakota~20K0.89×
42Idaho~40K0.86×
43New Mexico~40K0.85×
44Wisconsin~100K0.84×
45Colorado~100K0.83×
46Oregon~80K0.83×
47New Hampshire~30K0.80×
48Maine~20K0.79×
49Vermont~10K0.77×
50Montana~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Afro, United States
0.76×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Afro audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Afro audience
#·InterestCategoryAffinity×
01Viola DavisMovies & TV14.03×
02Afro-textured hairBeauty & Wellness7.52×
03MalaysiaTravel & Leisure7.03×
04MelaninBeauty & Wellness6.93×
05Teyana TaylorMovies & TV6.15×
06Hair conditionerBeauty & Wellness5.37×
07Artificial nailsBeauty & Wellness4.09×
08Long hairBeauty & Wellness3.82×
09Hair straighteningBeauty & Wellness3.56×
10Eyelash extensionsBeauty & Wellness3.49×
11Natural skin careBeauty & Wellness3.41×
12Hair ExtensionsBeauty & Wellness3.34×
13Lace wigBeauty & Wellness3.10×
14Google DriveTechnology & Electronics2.95×
15Indeed.comBusiness & Career2.77×
16Hair careBeauty & Wellness2.62×
17Dollar GeneralShopping2.19×
18Hair productsBeauty & Wellness1.81×
19Do it yourself (DIY)Home & Garden1.80×
20SpotifyInternet & Social Media1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Afro audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Afro audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.73×
Price SensitivityPREMIUM1.61×
Luxury OrientationPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Afro audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.80×
Quality AwarenessPREMIUM0.85×
Convenience OrientationPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Afro have in United States?

Afro has an estimated audience of 8,294,948 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Afro fans?

72.1% of Afro fans are female, 27.9% are male, with an average age of 30.6 years.

03

Which brands do Afro fans like most?

Afro fans show strongest brand affinity for Hair conditioner (5.37×), Viola Davis (14.03×), and Google Drive (2.95×) over the country average.

04

Where do Afro fans live in United States?

Afro fans in United States are most concentrated in Texas (reach ~900K), California (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Afro fans also like?

Beyond Afro itself, the audience over-indexes on Viola Davis (14.03×), Google Drive (2.95×), Afro-textured hair (7.52×), and Indeed.com (2.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Afro audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Afro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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