Hair products Audience in United States

Hair products logo

Hair products has an estimated audience of 85,086,183 people in United States. 70.0% are female, 30.0% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: Macy's, Lace wig, Curly Hair, Wig, Long hair.

The average Hair products fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Macy's, Lace wig, Curly Hair, with strongest over-indexing on Macy's (1.55× the country average). Demographically, the Hair products audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Extroversion, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

Demographics of Hair products fans

Demographic split for Hair products audience in United States
MetricValue
Female70.0%
Male30.0%
Average age40.1
Estimated audience size85,086,183

Audience persona

The typical Hair products fan in United States is more female, around 40.1 years old, with strong Extroversion tendencies and a notable affinity for Macy's.

Top regions in United States

Top regions ranked by reach for Hair products in United States
RegionReachAffinity
California10,991,6041.17×
Texas9,640,7651.32×
Florida6,675,7991.16×
New York5,907,3291.24×
Illinois3,044,9911.07×
Georgia3,040,1911.16×
North Carolina2,981,5431.16×
Pennsylvania2,828,4700.99×
New Jersey2,545,3601.18×
Ohio2,521,8260.96×
Virginia2,475,2111.19×
Michigan2,196,3430.99×
Massachusetts1,841,9151.1×
Tennessee1,802,0551.06×
Arizona1,770,3371.02×
Indiana1,761,7211.13×
Maryland1,677,3511.15×
Louisiana1,548,7091.41×
Washington1,526,2280.89×
South Carolina1,485,5441.16×
Missouri1,424,7911.04×
Alabama1,390,0181.17×
Minnesota1,194,5070.98×
Kentucky1,169,5531.1×
Wisconsin1,094,7460.86×
Colorado1,071,6330.8×
Oklahoma998,8461.06×
Connecticut928,1361.09×
Kansas897,7861.34×
Mississippi876,1121.25×
Arkansas836,7761.19×
Oregon824,1370.84×
Iowa774,5991.1×
Nevada736,4480.89×
Utah675,5720.89×
Nebraska479,7671.12×
West Virginia385,9350.97×
Idaho359,0310.84×
New Mexico355,6520.83×
Hawaii312,7110.85×
Rhode Island252,4730.93×
New Hampshire240,2630.72×
Delaware217,9500.93×
Maine206,8580.68×
Washington, District of Columbia200,0190.78×
South Dakota164,4650.84×
North Dakota152,9640.88×
Montana146,7290.62×
Alaska105,5550.58×
Vermont96,1970.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hair products audience
BrandAffinityCategory
Macy's1.55×Shopping
Lace wig1.95×Beauty & Wellness
Curly Hair2.08×Beauty & Wellness
Wig1.7×Beauty & Wellness
Long hair2.07×Beauty & Wellness
Hair care1.56×Beauty & Wellness
Fashion Nova1.64×Shopping
Hair straightening1.91×Beauty & Wellness
Braid1.67×Home & Garden
Long Lashes2.67×Beauty & Wellness
Anthropologie1.67×Shopping
Banana Republic1.71×Fashion & Accessoires
H&M1.56×Shopping
Hair Extensions1.51×Beauty & Wellness
J.Crew1.56×Fashion & Accessoires
Human hair growth1.56×Health
Eyelash1.52×Beauty & Wellness
Nail art1.8×Beauty & Wellness
Hair conditioner1.62×Beauty & Wellness
Natural skin care1.56×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hair products audience
TraitClusterScore
ExtroversionTHRILL1.46
Pet OwnershipJOY1.11
Healthy LifestyleBALANCE1.04
CreativityOPEN1
Social Media UsageJOY1
Design AffinityPREMIUM1

Worldwide distribution

Worldwide audience distribution share by country for Hair products
CountryShare
United States18.7%
Japan4.9%
United Kingdom4.6%

See Hair products audiences in other countries

More Hair audiences in United States

Frequently asked questions

How many fans does Hair products have in United States?

Hair products has an estimated audience of 85,086,183 people in United States, concentrated in California and Texas.

What is the gender split and age of Hair products fans?

70.0% of Hair products fans are female, 30.0% are male, with an average age of 40.1 years.

Which brands do Hair products fans like most?

Hair products fans show strongest brand affinity for Macy's (1.55×), Lace wig (1.95×), and Curly Hair (2.08×) over the country average.

Where do Hair products fans live in United States?

Hair products fans in United States are most concentrated in California (reach 10,991,604), Texas (reach 9,640,765), and Florida (reach 6,675,799). These three regions account for the largest share of the active audience.

What other brands do Hair products fans also like?

Beyond Hair products itself, the audience over-indexes on Lace wig (1.95×), Curly Hair (2.08×), Wig (1.7×), and Long hair (2.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hair products. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.