Rascasse Audience Intelligence

Shampoo Audience in United States

A data profile of the people who buy, follow and care about Shampoo in United States — modelled from more than twelve digital signal sources. Shampoo has an estimated audience of 27,107,282 people in United States.

#4among Hair in United States#745among Topic in United States#20in Beauty & Wellness

The average Shampoo fan in United States is 36.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hair conditioner, Long hair, Health And Beauty, with strongest over-indexing on Hair conditioner (3.42× the country average).

Demographically, the Shampoo audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shampoo fan in United States is more female, around 36.4 years old, with strong Mindfulness tendencies and a notable affinity for Hair conditioner.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shampoo profile in United States.

Audience size
27.1M
in United States
Gender
73.9%♀
26.1% male
Age
36.4
average years
Country rank
#1087
Topic in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shampoo fans

73.9% are female, 26.1% are male, average age 36.4.

Fig. 02

Gender split

73.9%
Female
26.1%
Male
Demographic split for Shampoo audience in United States
MetricValue
Female73.9%
Male26.1%
Average age36.4
Estimated audience size27,107,282
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Shampoo audience in United States
Age bracketShare%
16-1927%
20-2921%
30-3919%
40-4918%
50+15%
Fig. 04

Worldwide distribution

15.0%

of the worldwide Shampoo audience comes from United States.

Worldwide audience distribution share by country for Shampoo
CountryShare
United States15.0%
Japan11.9%
China7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shampoo audience in United States is strongest.

Fig. 05

Top regions by affinity

Shampoo fans by region: top regions in United States
#RegionReachAffinity×
01Texas~3.5M1.52×
02California~4M1.37×
03New York~2M1.24×
04New Jersey~900K1.24×
05Florida~2M1.19×
06Georgia~1M1.18×
07Alabama~400K1.17×
08Illinois~1M1.16×
09Arizona~600K1.13×
10New Mexico~200K1.13×
11Louisiana~400K1.12×
12Indiana~500K1.10×
13Arkansas~200K1.10×
14Kentucky~400K1.08×
15Kansas~200K1.08×
16Virginia~700K1.07×
17Tennessee~600K1.07×
18North Carolina~900K1.06×
19Nevada~300K1.06×
20Nebraska~100K1.05×
21Massachusetts~600K1.04×
22South Carolina~400K1.03×
23Oklahoma~300K1.03×
24Mississippi~200K1.03×
25Washington~600K1.02×
26Maryland~500K1.02×
27Pennsylvania~900K1.00×
28Oregon~300K1.00×
29Connecticut~300K0.98×
30Iowa~200K0.97×
31Delaware~70K0.96×
32Idaho~100K0.94×
33West Virginia~100K0.94×
34North Dakota~50K0.94×
35Colorado~400K0.93×
36Minnesota~400K0.93×
37Rhode Island~80K0.93×
38Ohio~800K0.92×
39Michigan~700K0.92×
40Utah~200K0.92×
41Missouri~400K0.89×
42South Dakota~50K0.87×
43Wisconsin~300K0.86×
44Alaska~50K0.86×
45Hawaii~100K0.82×
46Washington, District of Columbia~70K0.82×
47New Hampshire~80K0.77×
48Maine~70K0.74×
49Montana~60K0.74×
50Vermont~30K0.72×
Fig. 06

Affinity by region

Affinity by region — Shampoo, United States
0.72×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shampoo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shampoo audience
#·InterestCategoryAffinity×
01Hair conditionerBeauty & Wellness3.42×
02Long hairBeauty & Wellness3.38×
03HairbrushBeauty & Wellness3.34×
04Hair dryerBeauty & Wellness3.20×
05Cardi BMusic & Radio3.18×
06Health And BeautyBeauty & Wellness3.17×
07Curly HairBeauty & Wellness2.91×
08Hair ironBeauty & Wellness2.83×
09Makeup TutorialsBeauty & Wellness2.82×
10Nail salonBeauty & Wellness2.70×
11Hair coloringBeauty & Wellness2.68×
12Hair straighteningBeauty & Wellness2.68×
13Nail artBeauty & Wellness2.59×
14Hair ExtensionsBeauty & Wellness2.58×
15Bath and BodyworksShopping2.50×
16Eyelash extensionsBeauty & Wellness2.48×
17EyelashBeauty & Wellness2.31×
18Lace wigBeauty & Wellness2.23×
19WigBeauty & Wellness2.14×
20SephoraShopping1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shampoo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shampoo audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.20×
Design AffinityPREMIUM1.20×
Luxury OrientationPREMIUM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shampoo audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.72×
TraditionCONSERVATISM0.75×
Need for SecurityCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shampoo have in United States?

Shampoo has an estimated audience of 27,107,282 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shampoo fans?

73.9% of Shampoo fans are female, 26.1% are male, with an average age of 36.4 years.

03

Which brands do Shampoo fans like most?

Shampoo fans show strongest brand affinity for Hair conditioner (3.42×), Long hair (3.38×), and Health And Beauty (3.17×) over the country average.

04

Where do Shampoo fans live in United States?

Shampoo fans in United States are most concentrated in California (reach ~4M), Texas (reach ~3.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Shampoo fans also like?

Beyond Shampoo itself, the audience over-indexes on Long hair (3.38×), Health And Beauty (3.17×), Curly Hair (2.91×), and Sephora (1.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair audiences in United States

See Shampoo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shampoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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