Shampoo Audience in United States

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Shampoo has an estimated audience of 27,107,282 people in United States. 73.9% are female, 26.1% are male, average age 36.4. Top regions: California, Texas, Florida. Top brand affinities: Hair conditioner, Long hair, Health And Beauty, Curly Hair, Sephora.

The average Shampoo fan in United States is 36.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hair conditioner, Long hair, Health And Beauty, with strongest over-indexing on Hair conditioner (3.42× the country average). Demographically, the Shampoo audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

Demographics of Shampoo fans

Demographic split for Shampoo audience in United States
MetricValue
Female73.9%
Male26.1%
Average age36.4
Estimated audience size27,107,282

Audience persona

The typical Shampoo fan in United States is more female, around 36.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Hair conditioner.

Top regions in United States

Top regions ranked by reach for Shampoo in United States
RegionReachAffinity
California4,328,6871.45×
Texas3,571,4281.53×
Florida2,361,3021.29×
New York2,034,6411.34×
Illinois1,064,2681.18×
Georgia988,8691.18×
Pennsylvania927,3891.02×
New Jersey883,9121.28×
North Carolina835,4101.02×
Virginia768,9961.16×
Ohio765,3670.92×
Michigan658,9540.93×
Arizona642,1711.16×
Tennessee597,7901.1×
Massachusetts589,6681.1×
Washington585,4391.08×
Indiana536,0851.08×
Maryland496,1901.06×
Alabama436,2771.15×
Colorado411,4060.96×
South Carolina405,0150.99×
Missouri382,1750.87×
Louisiana373,2161.07×
Minnesota353,8080.91×
Kentucky350,5601.03×
Wisconsin341,3780.84×
Oklahoma318,8881.06×
Oregon311,8841×
Nevada283,6801.08×
Connecticut266,1830.98×
Arkansas238,4861.07×
Kansas238,1961.12×
Utah235,3630.97×
Mississippi219,6400.98×
Iowa215,5300.97×
New Mexico147,9061.09×
Nebraska137,1951.01×
Idaho118,8220.87×
West Virginia113,3610.9×
Hawaii95,0240.82×
New Hampshire79,6820.75×
Rhode Island78,2240.91×
Washington, District of Columbia69,9280.86×
Delaware67,7560.91×
Maine64,5070.66×
Montana49,3080.66×
South Dakota46,8230.75×
Alaska44,2310.76×
North Dakota43,5690.78×
Wyoming29,7710.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shampoo audience
BrandAffinityCategory
Hair conditioner3.42×Beauty & Wellness
Long hair3.38×Beauty & Wellness
Health And Beauty3.17×Beauty & Wellness
Curly Hair2.91×Beauty & Wellness
Sephora1.91×Shopping
Hair coloring2.68×Beauty & Wellness
Hair dryer3.2×Beauty & Wellness
Hair Extensions2.58×Beauty & Wellness
Hairbrush3.34×Beauty & Wellness
Yahoo!奇摩名人娛樂1.89×Internet & Social Media
Hair straightening2.68×Beauty & Wellness
Makeup Tutorials2.82×Beauty & Wellness
Wig2.14×Beauty & Wellness
Hair iron2.83×Beauty & Wellness
Lace wig2.23×Beauty & Wellness
Cardi B3.18×Music & Radio
Eyelash2.31×Beauty & Wellness
Bath and Bodyworks2.5×Shopping
Nail salon2.7×Beauty & Wellness
Eyelash extensions2.48×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shampoo audience
TraitClusterScore
Price SensitivityPREMIUM1.37
CreativityOPEN1.14
SustainabilityBALANCE1.13
Family OrientationCONSERVATISM1.07
Healthy LifestyleBALANCE1.06
Pet OwnershipJOY1.05

Worldwide distribution

Worldwide audience distribution share by country for Shampoo
CountryShare
United States15.0%
Japan11.9%
China7.2%

See Shampoo audiences in other countries

More Hair audiences in United States

Frequently asked questions

How many fans does Shampoo have in United States?

Shampoo has an estimated audience of 27,107,282 people in United States, concentrated in California and Texas.

What is the gender split and age of Shampoo fans?

73.9% of Shampoo fans are female, 26.1% are male, with an average age of 36.4 years.

Which brands do Shampoo fans like most?

Shampoo fans show strongest brand affinity for Hair conditioner (3.42×), Long hair (3.38×), and Health And Beauty (3.17×) over the country average.

Where do Shampoo fans live in United States?

Shampoo fans in United States are most concentrated in California (reach 4,328,687), Texas (reach 3,571,428), and Florida (reach 2,361,302). These three regions account for the largest share of the active audience.

What other brands do Shampoo fans also like?

Beyond Shampoo itself, the audience over-indexes on Long hair (3.38×), Health And Beauty (3.17×), Curly Hair (2.91×), and Sephora (1.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shampoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.