A data profile of the people who buy, follow and care about Shampoo in Italy — modelled from more than twelve digital signal sources. Shampoo has an estimated audience of 7,347,670 people in Italy.
The average Shampoo fan in Italy is 40.1 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Sicilia.
Top brand affinities include Hair conditioner, Intermodal container, Hair coloring, with strongest over-indexing on Hair conditioner (4.67× the country average).
Demographically, the Shampoo audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Extroversion, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Shampoo fan in Italy is more female, around 40.1 years old, with strong Extroversion tendencies and a notable affinity for Hair conditioner.
The key figures that characterise the Shampoo profile in Italy.
76.3% are female, 23.7% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 76.3% |
| Male | 23.7% |
| Average age | 40.1 |
| Estimated audience size | 7,347,670 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Shampoo audience comes from Italy.
| Country | Share |
|---|---|
| United States | 15.0% |
| Japan | 11.9% |
| China | 7.2% |
Where the Shampoo audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~1.5M | 1.56× | |
| 02 | Sicilia | ~900K | 1.49× | |
| 03 | Puglia | ~700K | 1.38× | |
| 04 | Calabria | ~300K | 1.18× | |
| 05 | Lombardy | ~1.5M | 1.15× | |
| 06 | Sardinia | ~200K | 1.11× | |
| 07 | Basilicata | ~70K | 1.08× | |
| 08 | Emilia-Romagna | ~600K | 1.02× | |
| 09 | Veneto | ~600K | 0.97× | |
| 10 | Lazio | ~900K | 0.96× | |
| 11 | Abruzzo | ~200K | 0.96× | |
| 12 | Tuscany | ~500K | 0.94× | |
| 13 | Piedmont | ~500K | 0.93× | |
| 14 | Friuli-Venezia Giulia | ~100K | 0.93× | |
| 15 | Marche | ~200K | 0.91× | |
| 16 | Liguria | ~200K | 0.86× | |
| 17 | Umbria | ~100K | 0.83× | |
| 18 | Aosta Valley | ~20K | 0.82× | |
| 19 | Molise | ~30K | 0.81× | |
| 20 | Trentino-Alto Adige/Südtirol | ~100K | 0.77× |
The strongest cross-interests of the Shampoo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Intermodal container | Cars & Mobility | 5.17× | ||
| 02 | Hair conditioner | Beauty & Wellness | 4.67× | ||
| 03 | Hair iron | Beauty & Wellness | 3.49× | ||
| 04 | Shellac | Beauty & Wellness | 3.36× | ||
| 05 | Hair coloring | Beauty & Wellness | 3.24× | ||
| 06 | Manicure & Pedicure | Beauty & Wellness | 3.14× | ||
| 07 | Lipstick | Beauty & Wellness | 3.08× | ||
| 08 | Pretty Nails | Beauty & Wellness | 3.05× | ||
| 09 | Mascara | Beauty & Wellness | 2.85× | ||
| 10 | Eye liner | Beauty & Wellness | 2.73× | ||
| 11 | Health And Beauty | Beauty & Wellness | 2.27× | ||
| 12 | The Bold and the Beautiful | Movies & TV | 2.15× | ||
| 13 | God | Politics & Society | 2.05× | ||
| 14 | Hairstyle | Beauty & Wellness | 2.05× | ||
| 15 | WeTransfer | Internet & Social Media | 2.00× | ||
| 16 | Lingerie | Fashion & Accessoires | 1.94× | ||
| 17 | Hair products | Beauty & Wellness | 1.65× | ||
| 18 | Handbags | Fashion & Accessoires | 1.55× | ||
| 19 | Virtue | Politics & Society | 1.53× | ||
| 20 | Summer | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.52× | |
| Spirituality | BALANCE | 1.42× | |
| Individualism | JOY | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.90× | |
| Risk Appetite | THRILL | 0.91× | |
| Patriotism | CONSERVATISM | 0.94× |
Shampoo has an estimated audience of 7,347,670 people in Italy, concentrated in Lombardy and Campania.
76.3% of Shampoo fans are female, 23.7% are male, with an average age of 40.1 years.
Shampoo fans show strongest brand affinity for Hair conditioner (4.67×), Intermodal container (5.17×), and Hair coloring (3.24×) over the country average.
Shampoo fans in Italy are most concentrated in Lombardy (reach ~1.5M), Campania (reach ~1.5M), and Sicilia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Shampoo itself, the audience over-indexes on Intermodal container (5.17×), Hair coloring (3.24×), God (2.05×), and Shellac (3.36×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Shampoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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