Lingerie Audience in Italy
Lingerie has an estimated audience of 8,667,676 people in Italy. 69.8% are female, 30.2% are male, average age 40.6. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Panties, Intimissimi, Nightwear, One-piece swimsuit, Bikini.
The average Lingerie fan in Italy is 40.6 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Panties, Intimissimi, Nightwear, with strongest over-indexing on Panties (6.07× the country average). Demographically, the Lingerie audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Lingerie fans
| Metric | Value |
|---|---|
| Female | 69.8% |
| Male | 30.2% |
| Average age | 40.6 |
| Estimated audience size | 8,667,676 |
Audience persona
The typical Lingerie fan in Italy is more female, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Panties.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,441,366 | 1.6× |
| Lazio | 1,310,389 | 1.23× |
| Campania | 998,339 | 1.03× |
| Veneto | 828,527 | 1.21× |
| Emilia-Romagna | 793,415 | 1.12× |
| Sicilia | 755,249 | 1× |
| Piedmont | 673,924 | 1.05× |
| Tuscany | 621,910 | 1.08× |
| Puglia | 602,972 | 1.01× |
| Calabria | 243,355 | 0.92× |
| Liguria | 230,398 | 0.95× |
| Marche | 209,659 | 0.97× |
| Friuli-Venezia Giulia | 209,101 | 1.28× |
| Sardinia | 207,817 | 0.85× |
| Trentino-Alto Adige/Südtirol | 193,407 | 1.18× |
| Abruzzo | 157,632 | 0.83× |
| Umbria | 121,037 | 0.86× |
| Basilicata | 65,731 | 0.83× |
| Molise | 21,480 | 0.52× |
| Aosta Valley | 10,449 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Panties | 6.07× | Fashion & Accessoires |
| Intimissimi | 4.27× | Fashion & Accessoires |
| Nightwear | 6.51× | Fashion & Accessoires |
| One-piece swimsuit | 5.59× | Fashion & Accessoires |
| Bikini | 3.5× | Fashion & Accessoires |
| Pajamas | 5.02× | Fashion & Accessoires |
| Swimsuit | 3.38× | Fashion & Accessoires |
| Brassiere | 3.61× | Food & Beverages |
| Tights | 4.85× | Fashion & Accessoires |
| Stradivarius | 3.45× | Shopping |
| Skirt | 2.5× | Fashion & Accessoires |
| Undergarment | 2.1× | Fashion & Accessoires |
| Hosiery | 4.48× | Fashion & Accessoires |
| Blouse | 2.61× | Fashion & Accessoires |
| Primark | 2.22× | Shopping |
| Women's clothing | 1.58× | Fashion & Accessoires |
| Bodysuit | 4.17× | Fashion & Accessoires |
| Motivi | 3.47× | Fashion & Accessoires |
| Dresses | 1.67× | Fashion & Accessoires |
| Beauty salons | 1.66× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.44 |
| DIY Mentality | THRILL | 1.33 |
| Creativity | OPEN | 1.28 |
| Design Affinity | PREMIUM | 1.25 |
| Extroversion | THRILL | 1.21 |
| LGBTQ+ Identity | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Brazil | 5.9% |
| Italy | 4.7% |
See Lingerie audiences in other countries
More Fashion & Accessoires audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Lingerie have in Italy?
Lingerie has an estimated audience of 8,667,676 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Lingerie fans?
69.8% of Lingerie fans are female, 30.2% are male, with an average age of 40.6 years.
Which brands do Lingerie fans like most?
Lingerie fans show strongest brand affinity for Panties (6.07×), Intimissimi (4.27×), and Nightwear (6.51×) over the country average.
Where do Lingerie fans live in Italy?
Lingerie fans in Italy are most concentrated in Lombardy (reach 2,441,366), Lazio (reach 1,310,389), and Campania (reach 998,339). These three regions account for the largest share of the active audience.
What other brands do Lingerie fans also like?
Beyond Lingerie itself, the audience over-indexes on Intimissimi (4.27×), Nightwear (6.51×), One-piece swimsuit (5.59×), and Bikini (3.5×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Lingerie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.