A data profile of the people who buy, follow and care about Lingerie in Italy — modelled from more than twelve digital signal sources. Lingerie has an estimated audience of 8,667,676 people in Italy.
The average Lingerie fan in Italy is 40.6 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Panties, Intimissimi, Nightwear, with strongest over-indexing on Panties (6.07× the country average).
Demographically, the Lingerie audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Lingerie fan in Italy is more female, around 40.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Panties.
The key figures that characterise the Lingerie profile in Italy.
69.8% are female, 30.2% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 69.8% |
| Male | 30.2% |
| Average age | 40.6 |
| Estimated audience size | 8,667,676 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Lingerie audience comes from Italy.
| Country | Share |
|---|---|
| United States | 16.8% |
| Brazil | 5.9% |
| Italy | 4.7% |
Where the Lingerie audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~2.5M | 1.60× | |
| 02 | Friuli-Venezia Giulia | ~200K | 1.25× | |
| 03 | Lazio | ~1.5M | 1.23× | |
| 04 | Veneto | ~800K | 1.20× | |
| 05 | Trentino-Alto Adige/Südtirol | ~200K | 1.16× | |
| 06 | Emilia-Romagna | ~800K | 1.12× | |
| 07 | Tuscany | ~600K | 1.08× | |
| 08 | Piedmont | ~700K | 1.05× | |
| 09 | Campania | ~1M | 1.03× | |
| 10 | Puglia | ~600K | 1.01× | |
| 11 | Sicilia | ~800K | 1.00× | |
| 12 | Marche | ~200K | 0.97× | |
| 13 | Liguria | ~200K | 0.95× | |
| 14 | Calabria | ~200K | 0.93× | |
| 15 | Umbria | ~100K | 0.89× | |
| 16 | Basilicata | ~70K | 0.88× | |
| 17 | Sardinia | ~200K | 0.87× | |
| 18 | Abruzzo | ~200K | 0.85× | |
| 19 | Aosta Valley | ~20K | 0.80× | |
| 20 | Molise | ~30K | 0.77× |
The strongest cross-interests of the Lingerie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nightwear | Fashion & Accessoires | 6.51× | ||
| 02 | Panties | Fashion & Accessoires | 6.07× | ||
| 03 | One-piece swimsuit | Fashion & Accessoires | 5.59× | ||
| 04 | Pajamas | Fashion & Accessoires | 5.02× | ||
| 05 | Tights | Fashion & Accessoires | 4.85× | ||
| 06 | Hosiery | Fashion & Accessoires | 4.48× | ||
| 07 | Victoria's Secret | Fashion & Accessoires | 4.33× | ||
| 08 | Intimissimi | Fashion & Accessoires | 4.27× | ||
| 09 | Bodysuit | Fashion & Accessoires | 4.17× | ||
| 10 | Brassiere | Food & Beverages | 3.61× | ||
| 11 | Bikini | Fashion & Accessoires | 3.50× | ||
| 12 | Motivi | Fashion & Accessoires | 3.47× | ||
| 13 | Stradivarius | Shopping | 3.45× | ||
| 14 | Swimsuit | Fashion & Accessoires | 3.38× | ||
| 15 | Blouse | Fashion & Accessoires | 2.61× | ||
| 16 | Skirt | Fashion & Accessoires | 2.50× | ||
| 17 | Primark | Shopping | 2.22× | ||
| 18 | Undergarment | Fashion & Accessoires | 2.10× | ||
| 19 | Dresses | Fashion & Accessoires | 1.67× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.49× | |
| Design Affinity | PREMIUM | 1.44× | |
| Creativity | OPEN | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| Risk Appetite | THRILL | 0.74× | |
| Community Orientation | OPEN | 0.78× |
Lingerie has an estimated audience of 8,667,676 people in Italy, concentrated in Lombardy and Lazio.
69.8% of Lingerie fans are female, 30.2% are male, with an average age of 40.6 years.
Lingerie fans show strongest brand affinity for Panties (6.07×), Intimissimi (4.27×), and Nightwear (6.51×) over the country average.
Lingerie fans in Italy are most concentrated in Lombardy (reach ~2.5M), Lazio (reach ~1.5M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Lingerie itself, the audience over-indexes on Intimissimi (4.27×), Nightwear (6.51×), One-piece swimsuit (5.59×), and Bikini (3.5×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Lingerie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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