A data profile of the people who buy, follow and care about Undergarment in Italy — modelled from more than twelve digital signal sources. Undergarment has an estimated audience of 14,297,037 people in Italy.
Undergarment has an estimated audience of 14,297,037 people in Italy. 67.5% are female, 32.5% are male, average age 41.5. Top brand affinities: WhatsApp, Haute couture, Wikipedia, Volunteering, Leather.
Top brand affinities include WhatsApp, Haute couture, Wikipedia, with strongest over-indexing on WhatsApp (1.65× the country average).
Demographically, the Undergarment audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Indulgence, Extroversion.
The typical Undergarment fan in Italy is more female, around 41.5 years old, with strong Indulgence tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Undergarment profile in Italy.
67.5% are female, 32.5% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 41.5 |
| Estimated audience size | 14,297,037 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Undergarment audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.5% |
| Italy | 5.9% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Undergarment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breastfeeding | Kids & Family | 3.22× | ||
| 02 | Robert Redford | Movies & TV | 2.34× | ||
| 03 | Ralph Lauren | Fashion & Accessoires | 2.25× | ||
| 04 | Wikipedia | Internet & Social Media | 2.17× | ||
| 05 | Lingerie | Fashion & Accessoires | 2.10× | ||
| 06 | Calvin Klein | Fashion & Accessoires | 2.00× | ||
| 07 | Satire | Literature | 1.99× | ||
| 08 | Deal of the day | Shopping | 1.95× | ||
| 09 | Mediaset | Technology & Electronics | 1.91× | ||
| 10 | Wedding dress | Fashion & Accessoires | 1.89× | ||
| 11 | Leather | Fashion & Accessoires | 1.88× | ||
| 12 | Haute couture | Fashion & Accessoires | 1.85× | ||
| 13 | Champagne | Food & Beverages | 1.83× | ||
| 14 | Volunteering | Politics & Society | 1.82× | ||
| 15 | Bikini | Fashion & Accessoires | 1.73× | ||
| 16 | Natural skin care | Beauty & Wellness | 1.72× | ||
| 17 | Primark | Shopping | 1.68× | ||
| 18 | Internet & Social Media | 1.65× | |||
| 19 | OVS | Fashion & Accessoires | 1.59× | ||
| 20 | Louis Vuitton | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.41× | |
| Extroversion | THRILL | 1.24× | |
| Design Affinity | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Tradition | CONSERVATISM | 0.82× | |
| Spirituality | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Undergarment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.