A data profile of the people who buy, follow and care about Bikini in Italy — modelled from more than twelve digital signal sources. Bikini has an estimated audience of 8,350,518 people in Italy.
The average Bikini fan in Italy is 39.4 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Panties, Swimsuit, TEZENIS, with strongest over-indexing on Panties (3.82× the country average).
Demographically, the Bikini audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Quality Awareness, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Bikini fan in Italy is more female, around 39.4 years old, with strong Quality Awareness tendencies and a notable affinity for Panties.
The key figures that characterise the Bikini profile in Italy.
70.6% are female, 29.4% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 70.6% |
| Male | 29.4% |
| Average age | 39.4 |
| Estimated audience size | 8,350,518 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Bikini audience comes from Italy.
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 9.7% |
| Brazil | 6.2% |
Where the Bikini audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~300K | 1.60× | |
| 02 | Lombardy | ~1.5M | 1.17× | |
| 03 | Piedmont | ~700K | 1.16× | |
| 04 | Veneto | ~800K | 1.15× | |
| 05 | Liguria | ~300K | 1.14× | |
| 06 | Emilia-Romagna | ~800K | 1.13× | |
| 07 | Lazio | ~1M | 1.10× | |
| 08 | Tuscany | ~600K | 1.09× | |
| 09 | Campania | ~1M | 1.06× | |
| 10 | Sardinia | ~200K | 1.05× | |
| 11 | Friuli-Venezia Giulia | ~200K | 1.03× | |
| 12 | Puglia | ~600K | 1.02× | |
| 13 | Marche | ~200K | 0.97× | |
| 14 | Sicilia | ~700K | 0.92× | |
| 15 | Calabria | ~200K | 0.85× | |
| 16 | Abruzzo | ~200K | 0.82× | |
| 17 | Basilicata | ~60K | 0.80× | |
| 18 | Umbria | ~100K | 0.78× | |
| 19 | Aosta Valley | ~20K | 0.78× | |
| 20 | Molise | ~30K | 0.68× |
The strongest cross-interests of the Bikini audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nightwear | Fashion & Accessoires | 4.66× | ||
| 02 | Tights | Fashion & Accessoires | 4.03× | ||
| 03 | Panties | Fashion & Accessoires | 3.82× | ||
| 04 | Yamamay | Fashion & Accessoires | 3.71× | ||
| 05 | Swimsuit | Fashion & Accessoires | 3.21× | ||
| 06 | TEZENIS | Fashion & Accessoires | 3.11× | ||
| 07 | One-piece swimsuit | Fashion & Accessoires | 3.07× | ||
| 08 | Calzedonia | Fashion & Accessoires | 2.95× | ||
| 09 | Stradivarius | Shopping | 2.66× | ||
| 10 | Eyelash extensions | Beauty & Wellness | 2.66× | ||
| 11 | Lingerie | Fashion & Accessoires | 2.63× | ||
| 12 | Intimissimi | Fashion & Accessoires | 2.43× | ||
| 13 | Skirt | Fashion & Accessoires | 2.27× | ||
| 14 | Primark | Shopping | 2.22× | ||
| 15 | Zadar | Travel & Leisure | 2.15× | ||
| 16 | Blouse | Fashion & Accessoires | 2.14× | ||
| 17 | Undergarment | Fashion & Accessoires | 1.73× | ||
| 18 | Trousers | Fashion & Accessoires | 1.68× | ||
| 19 | Handbags | Fashion & Accessoires | 1.62× | ||
| 20 | Beauty salons | Beauty & Wellness | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.36× | |
| Extroversion | THRILL | 1.22× | |
| Creativity | OPEN | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.48× | |
| Risk Appetite | THRILL | 0.55× | |
| Need for Security | CONSERVATISM | 0.60× |
Bikini has an estimated audience of 8,350,518 people in Italy, concentrated in Lombardy and Lazio.
70.6% of Bikini fans are female, 29.4% are male, with an average age of 39.4 years.
Bikini fans show strongest brand affinity for Panties (3.82×), Swimsuit (3.21×), and TEZENIS (3.11×) over the country average.
Bikini fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~1M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Bikini itself, the audience over-indexes on Swimsuit (3.21×), TEZENIS (3.11×), Nightwear (4.66×), and Lingerie (2.63×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Bikini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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