Bikini Audience in United States

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Bikini has an estimated audience of 21,388,400 people in United States. 71.5% are female, 28.5% are male, average age 37.8. Top regions: Texas, California, Florida. Top brand affinities: One-piece swimsuit, Swimsuit, Hailee Steinfeld, Fashion Nova, Tankini.

The average Bikini fan in United States is 37.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include One-piece swimsuit, Swimsuit, Hailee Steinfeld, with strongest over-indexing on One-piece swimsuit (6.47× the country average). Demographically, the Bikini audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Bikini fans

Demographic split for Bikini audience in United States
MetricValue
Female71.5%
Male28.5%
Average age37.8
Estimated audience size21,388,400

Audience persona

The typical Bikini fan in United States is more female, around 37.8 years old, with strong Sustainability tendencies and a notable affinity for One-piece swimsuit.

Top regions in United States

Top regions ranked by reach for Bikini in United States
RegionReachAffinity
Texas1,750,7120.95×
California1,554,3700.66×
Florida1,488,7011.03×
New York1,186,8630.99×
Pennsylvania728,4801.01×
Illinois700,2820.98×
North Carolina620,5680.96×
Georgia594,1300.9×
Ohio589,3920.89×
New Jersey587,7911.08×
Michigan564,6241.01×
Virginia516,4240.99×
Arizona501,0021.15×
Massachusetts496,0081.18×
Washington474,1861.11×
Maryland412,0171.12×
Tennessee404,4010.94×
Indiana370,8280.95×
Hawaii325,0103.54×
Colorado319,5840.95×
Alabama319,5561.07×
Missouri319,4250.93×
South Carolina308,8720.96×
Wisconsin299,8450.93×
Minnesota285,4350.93×
Utah278,0801.45×
Oregon255,7211.04×
Connecticut247,3441.15×
Kentucky245,1440.91×
Louisiana217,9430.79×
Oklahoma212,9610.9×
Nevada170,6010.82×
Iowa160,3110.91×
Arkansas156,7880.89×
Kansas147,4660.87×
Idaho129,3901.21×
Mississippi127,8010.73×
Nebraska93,6830.87×
West Virginia85,5770.86×
New Hampshire78,6990.93×
Maine75,8140.99×
New Mexico71,4640.67×
Rhode Island61,4250.9×
Montana57,3520.97×
Washington, District of Columbia54,0770.84×
Alaska47,1841.03×
Delaware45,3030.77×
Vermont37,0440.99×
South Dakota36,0930.73×
North Dakota34,3490.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bikini audience
BrandAffinityCategory
One-piece swimsuit6.47×Fashion & Accessoires
Swimsuit2.73×Fashion & Accessoires
Hailee Steinfeld3.41×Movies & TV
Fashion Nova2.28×Shopping
Tankini5.93×Fashion & Accessoires
Macy's1.62×Shopping
Anthropologie2.52×Shopping
Princess Polly4.24×Fashion & Accessoires
Nordstrom1.54×Shopping
Free People2.59×Fashion & Accessoires
Undergarment1.51×Fashion & Accessoires
Urban Outfitters2.31×Shopping
Marshalls1.51×Fashion & Accessoires
T.J.Maxx1.68×Shopping
Lingerie1.85×Fashion & Accessoires
PacSun2.44×Fashion & Accessoires
H&M1.82×Shopping
Skirt1.63×Fashion & Accessoires
Aerie (American Eagle Outfitters)2.29×
Aritzia2.24×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bikini audience
TraitClusterScore
SustainabilityBALANCE1.32
Luxury OrientationPREMIUM1.28
ExtroversionTHRILL1.26
Sports ActivityPOWER1.25
Early Adopter MentalityPOWER1.21
Price SensitivityPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Bikini
CountryShare
United States15.1%
Japan9.7%
Brazil6.3%

See Bikini audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Bikini have in United States?

Bikini has an estimated audience of 21,388,400 people in United States, concentrated in Texas and California.

What is the gender split and age of Bikini fans?

71.5% of Bikini fans are female, 28.5% are male, with an average age of 37.8 years.

Which brands do Bikini fans like most?

Bikini fans show strongest brand affinity for One-piece swimsuit (6.47×), Swimsuit (2.73×), and Hailee Steinfeld (3.41×) over the country average.

Where do Bikini fans live in United States?

Bikini fans in United States are most concentrated in Texas (reach 1,750,712), California (reach 1,554,370), and Florida (reach 1,488,701). These three regions account for the largest share of the active audience.

What other brands do Bikini fans also like?

Beyond Bikini itself, the audience over-indexes on Swimsuit (2.73×), Hailee Steinfeld (3.41×), Fashion Nova (2.28×), and Tankini (5.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bikini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.