Rascasse Audience Intelligence

Bikini Audience in United States

A data profile of the people who buy, follow and care about Bikini in United States — modelled from more than twelve digital signal sources. Bikini has an estimated audience of 21,388,400 people in United States.

#1031among Topic in United States#72in Fashion & Accessoires

The average Bikini fan in United States is 37.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include One-piece swimsuit, Swimsuit, Fashion Nova, with strongest over-indexing on One-piece swimsuit (6.47× the country average).

Demographically, the Bikini audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Sports Activity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bikini fan in United States is more female, around 37.8 years old, with strong Sports Activity tendencies and a notable affinity for One-piece swimsuit.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bikini profile in United States.

Audience size
21.4M
in United States
Gender
71.5%♀
28.5% male
Age
37.8
average years
Country rank
#1505
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bikini fans

71.5% are female, 28.5% are male, average age 37.8.

Fig. 02

Gender split

71.5%
Female
28.5%
Male
Demographic split for Bikini audience in United States
MetricValue
Female71.5%
Male28.5%
Average age37.8
Estimated audience size21,388,400
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Bikini audience in United States
Age bracketShare%
16-1922%
20-2921%
30-3920%
40-4920%
50+16%
Fig. 04

Worldwide distribution

15.1%

of the worldwide Bikini audience comes from United States.

Worldwide audience distribution share by country for Bikini
CountryShare
United States15.1%
Japan9.7%
Brazil6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bikini audience in United States is strongest.

Fig. 05

Top regions by affinity

Bikini fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~300K3.63×
02Utah~300K1.45×
03Idaho~100K1.23×
04Massachusetts~500K1.12×
05Connecticut~200K1.11×
06Arizona~500K1.10×
07Alaska~50K1.07×
08Washington~500K1.06×
09Maryland~400K1.04×
10Oregon~300K1.03×
11Vermont~40K1.03×
12New Jersey~600K1.02×
13Alabama~300K1.02×
14Maine~80K1.02×
15Montana~60K1.02×
16Florida~1.5M1.00×
17Pennsylvania~700K0.97×
18Michigan~500K0.97×
19New York~1M0.96×
20Virginia~500K0.96×
21New Hampshire~80K0.96×
22Tennessee~400K0.94×
23Rhode Island~60K0.94×
24Illinois~700K0.93×
25Colorado~300K0.93×
26South Carolina~300K0.93×
27Wisconsin~300K0.93×
28North Carolina~600K0.92×
29Indiana~400K0.92×
30Minnesota~300K0.92×
31Texas~1.5M0.91×
32Missouri~300K0.91×
33Kentucky~200K0.91×
34Arkansas~200K0.91×
35Iowa~200K0.91×
36West Virginia~90K0.90×
37Georgia~600K0.88×
38Ohio~600K0.88×
39Oklahoma~200K0.88×
40Nebraska~90K0.88×
41Kansas~100K0.87×
42North Dakota~40K0.87×
43Washington, District of Columbia~50K0.85×
44Delaware~50K0.83×
45California~2M0.82×
46Louisiana~200K0.82×
47Nevada~200K0.81×
48South Dakota~40K0.81×
49Mississippi~100K0.79×
50New Mexico~70K0.69×
Fig. 06

Affinity by region

Affinity by region — Bikini, United States
0.69×1.00×3.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bikini audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bikini audience
#·InterestCategoryAffinity×
01One-piece swimsuitFashion & Accessoires6.47×
02TankiniFashion & Accessoires5.93×
03Princess PollyFashion & Accessoires4.24×
04Hailee SteinfeldMovies & TV3.41×
05SwimsuitFashion & Accessoires2.73×
06Free PeopleFashion & Accessoires2.59×
07AnthropologieShopping2.52×
08PacSunFashion & Accessoires2.44×
09Urban OutfittersShopping2.31×
10Aerie (American Eagle Outfitters)Brand2.29×
11Fashion NovaShopping2.28×
12AritziaFashion & Accessoires2.24×
13LingerieFashion & Accessoires1.85×
14H&MShopping1.82×
15T.J.MaxxShopping1.68×
16SkirtFashion & Accessoires1.63×
17Macy'sShopping1.62×
18NordstromShopping1.54×
19UndergarmentFashion & Accessoires1.51×
20MarshallsFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bikini audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bikini audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.13×
SustainabilityBALANCE1.05×
Luxury OrientationPREMIUM1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bikini audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.57×
Career OrientationPOWER0.65×
SpiritualityBALANCE0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bikini have in United States?

Bikini has an estimated audience of 21,388,400 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bikini fans?

71.5% of Bikini fans are female, 28.5% are male, with an average age of 37.8 years.

03

Which brands do Bikini fans like most?

Bikini fans show strongest brand affinity for One-piece swimsuit (6.47×), Swimsuit (2.73×), and Fashion Nova (2.28×) over the country average.

04

Where do Bikini fans live in United States?

Bikini fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Bikini fans also like?

Beyond Bikini itself, the audience over-indexes on Swimsuit (2.73×), Fashion Nova (2.28×), Tankini (5.93×), and Macy's (1.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Bikini audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bikini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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