Rascasse Audience Intelligence

Tankini Audience in United States

A data profile of the people who buy, follow and care about Tankini in United States — modelled from more than twelve digital signal sources. Tankini has an estimated audience of 4,778,348 people in United States.

#3889among Topic in United States#339in Fashion & Accessoires

The average Tankini fan in United States is 43.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Macy's, Kohl's, Family, with strongest over-indexing on Macy's (2.28× the country average).

Demographically, the Tankini audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Community Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tankini fan in United States is more female, around 43.4 years old, with strong Community Orientation tendencies and a notable affinity for Macy's.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tankini profile in United States.

Audience size
4.8M
in United States
Gender
81.9%♀
18.1% male
Age
43.4
average years
Country rank
#6961
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tankini fans

81.9% are female, 18.1% are male, average age 43.4.

Fig. 02

Gender split

81.9%
Female
18.1%
Male
Demographic split for Tankini audience in United States
MetricValue
Female81.9%
Male18.1%
Average age43.4
Estimated audience size4,778,348
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Tankini audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3920%
40-4925%
50+29%
Fig. 04

Worldwide distribution

38.8%

of the worldwide Tankini audience comes from United States.

Worldwide audience distribution share by country for Tankini
CountryShare
United States38.8%
Spain8.9%
Italy7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tankini audience in United States is strongest.

Fig. 05

Top regions by affinity

Tankini fans by region: top regions in United States
#RegionReachAffinity×
01California~700K1.37×
02Utah~60K1.32×
03New Jersey~100K1.23×
04Texas~500K1.21×
05Virginia~100K1.17×
06Massachusetts~100K1.15×
07Idaho~30K1.12×
08Maryland~90K1.11×
09Georgia~200K1.10×
10Washington~100K1.10×
11North Carolina~200K1.08×
12Connecticut~50K1.08×
13New York~300K1.06×
14Pennsylvania~200K1.06×
15West Virginia~20K1.05×
16Hawaii~20K1.05×
17Arizona~100K1.04×
18Rhode Island~20K1.04×
19Tennessee~100K1.03×
20Indiana~90K1.03×
21Illinois~200K1.02×
22Kentucky~60K1.02×
23Arkansas~40K1.02×
24New Hampshire~20K1.02×
25Oregon~60K1.01×
26Oklahoma~50K1.01×
27Delaware~10K1.01×
28Maine~20K1.00×
29Alabama~70K0.99×
30Missouri~80K0.98×
31Nevada~50K0.98×
32Michigan~100K0.97×
33South Carolina~70K0.97×
34Florida~300K0.96×
35Nebraska~20K0.96×
36Kansas~40K0.95×
37Vermont~8K0.95×
38Louisiana~60K0.94×
39Ohio~100K0.93×
40Minnesota~60K0.93×
41Washington, District of Columbia~10K0.90×
42Wisconsin~60K0.88×
43Iowa~30K0.88×
44Montana~10K0.88×
45North Dakota~9K0.88×
46Mississippi~30K0.85×
47Alaska~9K0.85×
48South Dakota~9K0.83×
49Colorado~60K0.80×
50New Mexico~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Tankini, United States
0.76×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tankini audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tankini audience
#·InterestCategoryAffinity×
01MarshallsFashion & Accessoires2.52×
02Macy'sShopping2.28×
03Kohl'sShopping2.23×
04Dollar TreeShopping2.15×
05Old NavyFashion & Accessoires2.14×
06Texas RoadhouseFood & Beverages2.11×
07NordstromShopping2.11×
08Target CorporationShopping1.85×
09FriendshipKids & Family1.80×
10PinterestInternet & Social Media1.76×
11WalmartShopping1.66×
12CosmeticsBeauty & Wellness1.63×
13WomanKids & Family1.62×
14NatureHome & Garden1.61×
15ChildKids & Family1.58×
16DogsPets & Animals1.57×
17FamilyKids & Family1.55×
18PhotographyArts & Culture1.54×
19Current eventsArts & Culture1.53×
20Rock musicMusic & Radio1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tankini audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tankini audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.59×
DIY MentalityTHRILL1.59×
CreativityOPEN1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tankini audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.01×
Urban LifestyleOPEN1.02×
Pet OwnershipJOY1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tankini have in United States?

Tankini has an estimated audience of 4,778,348 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tankini fans?

81.9% of Tankini fans are female, 18.1% are male, with an average age of 43.4 years.

03

Which brands do Tankini fans like most?

Tankini fans show strongest brand affinity for Macy's (2.28×), Kohl's (2.23×), and Family (1.55×) over the country average.

04

Where do Tankini fans live in United States?

Tankini fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Tankini fans also like?

Beyond Tankini itself, the audience over-indexes on Kohl's (2.23×), Family (1.55×), Marshalls (2.52×), and Photography (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Tankini audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tankini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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