Tankini Audience in United States
Tankini has an estimated audience of 4,778,348 people in United States. 81.9% are female, 18.1% are male, average age 43.4. Top regions: California, Texas, Florida. Top brand affinities: Macy's, Kohl's, Family, Marshalls, Photography.
The average Tankini fan in United States is 43.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Macy's, Kohl's, Family, with strongest over-indexing on Macy's (2.28× the country average). Demographically, the Tankini audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Tankini fans
| Metric | Value |
|---|---|
| Female | 81.9% |
| Male | 18.1% |
| Average age | 43.4 |
| Estimated audience size | 4,778,348 |
Audience persona
The typical Tankini fan in United States is more female, around 43.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Macy's.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 696,585 | 1.33× |
| Texas | 472,175 | 1.15× |
| Florida | 325,274 | 1.01× |
| New York | 280,777 | 1.05× |
| Pennsylvania | 177,359 | 1.1× |
| Illinois | 165,905 | 1.04× |
| Georgia | 163,867 | 1.11× |
| North Carolina | 157,738 | 1.1× |
| Ohio | 146,190 | 0.99× |
| New Jersey | 145,030 | 1.19× |
| Virginia | 137,047 | 1.18× |
| Michigan | 118,904 | 0.95× |
| Massachusetts | 107,807 | 1.15× |
| Washington | 103,773 | 1.08× |
| Tennessee | 100,161 | 1.04× |
| Arizona | 96,443 | 0.99× |
| Indiana | 88,497 | 1.01× |
| Maryland | 87,835 | 1.07× |
| Missouri | 78,845 | 1.02× |
| South Carolina | 73,135 | 1.02× |
| Alabama | 68,997 | 1.03× |
| Minnesota | 63,225 | 0.92× |
| Kentucky | 62,782 | 1.05× |
| Colorado | 62,268 | 0.83× |
| Wisconsin | 61,743 | 0.86× |
| Louisiana | 56,973 | 0.92× |
| Utah | 55,183 | 1.29× |
| Oregon | 55,129 | 1.01× |
| Oklahoma | 53,872 | 1.02× |
| Connecticut | 52,336 | 1.09× |
| Nevada | 45,838 | 0.99× |
| Arkansas | 41,209 | 1.05× |
| Kansas | 35,552 | 0.94× |
| Iowa | 35,336 | 0.9× |
| Mississippi | 33,370 | 0.85× |
| Idaho | 26,838 | 1.12× |
| West Virginia | 23,934 | 1.08× |
| Nebraska | 22,306 | 0.93× |
| Hawaii | 21,846 | 1.06× |
| New Hampshire | 20,284 | 1.08× |
| New Mexico | 17,407 | 0.73× |
| Maine | 16,895 | 0.99× |
| Rhode Island | 15,351 | 1.01× |
| Delaware | 12,529 | 0.95× |
| Washington, District of Columbia | 11,986 | 0.83× |
| Montana | 11,685 | 0.88× |
| South Dakota | 8,766 | 0.79× |
| North Dakota | 8,208 | 0.84× |
| Alaska | 8,091 | 0.79× |
| Vermont | 7,798 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Macy's | 2.28× | Shopping |
| Kohl's | 2.23× | Shopping |
| Family | 1.55× | Kids & Family |
| Marshalls | 2.52× | Fashion & Accessoires |
| Photography | 1.54× | Arts & Culture |
| Old Navy | 2.14× | Fashion & Accessoires |
| Current events | 1.53× | Arts & Culture |
| Cosmetics | 1.63× | Beauty & Wellness |
| Texas Roadhouse | 2.11× | Food & Beverages |
| Dollar Tree | 2.15× | Shopping |
| Target Corporation | 1.85× | Shopping |
| Child | 1.58× | Kids & Family |
| 1.76× | Internet & Social Media | |
| Nature | 1.61× | Home & Garden |
| Walmart | 1.66× | Shopping |
| Woman | 1.62× | Kids & Family |
| Rock music | 1.52× | Music & Radio |
| Dogs | 1.57× | Pets & Animals |
| Friendship | 1.8× | Kids & Family |
| Jewelry | 1.58× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.58 |
| Creativity | OPEN | 1.42 |
| Design Affinity | PREMIUM | 1.23 |
| Healthy Lifestyle | BALANCE | 1.1 |
| Extroversion | THRILL | 1.1 |
| Mindfulness | BALANCE | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.7% |
| Spain | 8.9% |
| Italy | 7.7% |
See Tankini audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Tankini have in United States?
Tankini has an estimated audience of 4,778,348 people in United States, concentrated in California and Texas.
What is the gender split and age of Tankini fans?
81.9% of Tankini fans are female, 18.1% are male, with an average age of 43.4 years.
Which brands do Tankini fans like most?
Tankini fans show strongest brand affinity for Macy's (2.28×), Kohl's (2.23×), and Family (1.55×) over the country average.
Where do Tankini fans live in United States?
Tankini fans in United States are most concentrated in California (reach 696,585), Texas (reach 472,175), and Florida (reach 325,274). These three regions account for the largest share of the active audience.
What other brands do Tankini fans also like?
Beyond Tankini itself, the audience over-indexes on Kohl's (2.23×), Family (1.55×), Marshalls (2.52×), and Photography (1.54×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Tankini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.