Rascasse Audience Intelligence

Woman Audience in United States

A data profile of the people who buy, follow and care about Woman in United States — modelled from more than twelve digital signal sources. Woman has an estimated audience of 97,382,857 people in United States.

#67among Topic in United States#4in Kids & Family

The average Woman fan in United States is 42.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pinterest, Nordstrom, Happiness, with strongest over-indexing on Pinterest (1.63× the country average).

Demographically, the Woman audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Woman fan in United States is more female, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for Pinterest.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Woman profile in United States.

Audience size
97.4M
in United States
Gender
67.4%♀
32.6% male
Age
42.1
average years
Country rank
#82
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Woman fans

67.4% are female, 32.6% are male, average age 42.1.

Fig. 02

Gender split

67.4%
Female
32.6%
Male
Demographic split for Woman audience in United States
MetricValue
Female67.4%
Male32.6%
Average age42.1
Estimated audience size97,382,857
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Woman audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3919%
40-4923%
50+27%
Fig. 04

Worldwide distribution

27.0%

of the worldwide Woman audience comes from United States.

Worldwide audience distribution share by country for Woman
CountryShare
United States27.0%
Italy6.6%
Brazil5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Woman audience in United States is strongest.

Fig. 05

Top regions by affinity

Woman fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~2M1.51×
02West Virginia~600K1.23×
03Oklahoma~1.5M1.17×
04Kentucky~1.5M1.14×
05Utah~1M1.14×
06Mississippi~900K1.12×
07Kansas~900K1.12×
08Arkansas~900K1.10×
09Tennessee~2M1.09×
10Missouri~1.5M1.09×
11Alabama~1.5M1.09×
12Idaho~500K1.07×
13Indiana~2M1.05×
14Iowa~800K1.05×
15North Carolina~3M1.04×
16South Carolina~1.5M1.04×
17Montana~300K1.04×
18Wisconsin~1.5M1.03×
19Nebraska~500K1.03×
20Georgia~3M1.02×
21Oregon~1M1.02×
22North Dakota~200K1.02×
23Michigan~2.5M1.01×
24South Dakota~200K1.01×
25Alaska~200K1.01×
26Texas~8.5M0.99×
27Washington~2M0.99×
28New Mexico~500K0.99×
29Florida~6.5M0.98×
30Ohio~3M0.98×
31Pennsylvania~3M0.97×
32Minnesota~1.5M0.97×
33Virginia~2.5M0.96×
34Arizona~2M0.96×
35Maryland~1.5M0.96×
36California~10M0.95×
37Maine~300K0.95×
38Illinois~3M0.94×
39Connecticut~900K0.94×
40New York~5M0.93×
41Vermont~200K0.92×
42Massachusetts~1.5M0.89×
43Rhode Island~300K0.89×
44New Jersey~2M0.87×
45Colorado~1.5M0.87×
46Nevada~800K0.86×
47New Hampshire~300K0.86×
48Delaware~200K0.82×
49Hawaii~300K0.75×
50Washington, District of Columbia~200K0.74×
Fig. 06

Affinity by region

Affinity by region — Woman, United States
0.74×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Woman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Woman audience
#·InterestCategoryAffinity×
01Diaper bagKids & Family2.56×
02NordstromShopping2.00×
03IKEAHome & Garden2.00×
04Children's clothingFashion & Accessoires2.00×
05Discount storesShopping1.97×
06H&MShopping1.85×
07Planet FitnessSports1.78×
08HandbagsFashion & Accessoires1.78×
09SkirtFashion & Accessoires1.68×
10PinterestInternet & Social Media1.63×
11Shopping mallsShopping1.62×
12FragrancesBeauty & Wellness1.61×
13Self careHealth1.58×
14Nordstrom rackFashion & Accessoires1.58×
15HairstyleBeauty & Wellness1.56×
16SubwayFood & Beverages1.55×
17HappinessHealth1.54×
18TrousersFashion & Accessoires1.54×
19GeneticsKids & Family1.53×
20DrawingHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Woman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Woman audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.59×
Convenience OrientationPREMIUM1.44×
Price SensitivityPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Woman audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.97×
PatriotismCONSERVATISM0.98×
Luxury OrientationPREMIUM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Woman have in United States?

Woman has an estimated audience of 97,382,857 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Woman fans?

67.4% of Woman fans are female, 32.6% are male, with an average age of 42.1 years.

03

Which brands do Woman fans like most?

Woman fans show strongest brand affinity for Pinterest (1.63×), Nordstrom (2×), and Happiness (1.54×) over the country average.

04

Where do Woman fans live in United States?

Woman fans in United States are most concentrated in California (reach ~10M), Texas (reach ~8.5M), and Florida (reach ~6.5M). These three regions account for the largest share of the active audience.

05

What other brands do Woman fans also like?

Beyond Woman itself, the audience over-indexes on Nordstrom (2×), Happiness (1.54×), IKEA (2×), and Planet Fitness (1.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Woman audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Woman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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