Woman Audience in United States

Woman logo

Woman has an estimated audience of 97,382,857 people in United States. 67.4% are female, 32.6% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Historic site, Wok, Vocal harmony.

The average Woman fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Historic site, with strongest over-indexing on Goop (14.36× the country average). Demographically, the Woman audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Woman fans

Demographic split for Woman audience in United States
MetricValue
Female67.4%
Male32.6%
Average age42.1
Estimated audience size97,382,857

Audience persona

The typical Woman fan in United States is more female, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Woman in United States
RegionReachAffinity
California10,567,3720.99×
Texas8,719,2361.04×
Florida6,968,8201.06×
New York5,328,3120.98×
Illinois3,315,0391.02×
Pennsylvania3,312,3911.01×
Georgia3,131,5661.04×
North Carolina3,056,2541.04×
Ohio3,043,8511.01×
Michigan2,605,4181.02×
Virginia2,386,0141.01×
New Jersey2,212,3850.89×
Tennessee2,191,1351.12×
Washington2,051,2361.05×
Arizona1,971,5490.99×
Indiana1,887,0521.06×
Massachusetts1,756,4800.92×
Missouri1,705,2821.09×
Maryland1,613,0740.96×
Wisconsin1,535,4291.05×
South Carolina1,527,5921.04×
Louisiana1,518,1411.21×
Alabama1,485,2521.09×
Colorado1,389,8990.91×
Minnesota1,371,8440.98×
Kentucky1,365,5841.12×
Oklahoma1,291,7051.19×
Oregon1,173,9001.05×
Utah1,012,5591.16×
Connecticut930,8650.95×
Arkansas884,8451.1×
Mississippi865,3441.08×
Kansas863,5581.13×
Iowa853,4491.06×
Nevada817,0130.87×
West Virginia565,7511.25×
Idaho520,2281.07×
Nebraska489,3511×
New Mexico486,7961×
Maine331,6750.95×
New Hampshire319,9890.83×
Hawaii310,8650.74×
Montana270,2721×
Rhode Island243,7570.79×
Washington, District of Columbia229,3920.78×
South Dakota209,9570.93×
Delaware201,8940.75×
Alaska195,6880.94×
North Dakota170,9590.85×
Vermont155,8930.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Woman audience
BrandAffinityCategory
Goop14.36×Internet & Social Media
Governor of Michigan16.52×Politics & Society
Historic site7.56×Arts & Culture
Wok11.46×Food & Beverages
Vocal harmony7.85×Music & Radio
Grinch6.75×Movies & TV
Google Home10.74×Technology & Electronics
headspace14.93×Health
Hibachi12.42×Food & Beverages
Cherish (group)15.64×Music & Radio
Grace Slick12.5×Music & Radio
Fairy godmother10.47×Literature
Hipster12.1×Politics & Society
No Escape (1994 film)13.53×Movies & TV
TV Fanatic11.86×Movies & TV
El Paso County, Colorado14.09×Travel & Leisure
Kikar HaShabbat17.06×News
Guitarist (magazine)11.49×Music & Radio
Hardik Pandya14.29×Sports
Mathcore7.37×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Woman audience
TraitClusterScore
IndulgenceJOY1.33
Price SensitivityPREMIUM1.31
Design AffinityPREMIUM1.24
CreativityOPEN1.18
Pet OwnershipJOY1.13
Early Adopter MentalityPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Woman
CountryShare
United States27.0%
Italy6.6%
Brazil5.8%

See Woman audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Woman have in United States?

Woman has an estimated audience of 97,382,857 people in United States, concentrated in California and Texas.

What is the gender split and age of Woman fans?

67.4% of Woman fans are female, 32.6% are male, with an average age of 42.1 years.

Which brands do Woman fans like most?

Woman fans show strongest brand affinity for Goop (14.36×), Governor of Michigan (16.52×), and Historic site (7.56×) over the country average.

Where do Woman fans live in United States?

Woman fans in United States are most concentrated in California (reach 10,567,372), Texas (reach 8,719,236), and Florida (reach 6,968,820). These three regions account for the largest share of the active audience.

What other brands do Woman fans also like?

Beyond Woman itself, the audience over-indexes on Governor of Michigan (16.52×), Historic site (7.56×), Wok (11.46×), and Vocal harmony (7.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Woman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.